FACTORY

THE VIEW IN THE TECHNOLOGY

MEDIA DATA 2024

Achieve topic leadership with our FACTORY communication channels!

Our leitmotif "We bring the industry together" has more meaning than ever, because FACTORY is the only Austrian communication platform that deals comprehensively with all trades in the manufacturing industry and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify and video channels such as Youtube and, of course, at our live events.
That's what we call true 360° communication.

The Austrian production landscape is holding its own in the face of major challenges such as a shortage of skilled workers, delivery problems and rising energy costs. The most important recipe for sustainable success is innovation. This is where you come in, dear suppliers. In the quest for efficient manufacturing processes, automation of consistent procedures and resource-saving production, decision-makers look to us for solutions. As a source of information for future-oriented manufacturing companies, the trade medium FACTORY plays an essential role. Readers trust us because of our journalistic independence and our technical understanding. We convey these values both in the print magazine, which continues to be strong, and in the increasingly important online offerings. The digital portfolio ranges from classic newsletter ads and advertorials to contributions on relevant social media channels to podcast and TV productions. We have the tools and the reach - deliver your content to us! FACTORY is the technology magazine for the manufacturing industry. We provide executives with the decisive technical information for manufacturing and production. We understand decision-makers and offer a holistic view of engineering, industries, trends and technology. 

Put your communication goals in our hands, because we understand decision-makers.

Peter Oslak (Editor-in-Chief)
Friedrich Scharinger (Media Consultant)
Martin Mock (Media Consultant)
Manuela Steinbrucker-Murri (Head of Sales Industrial Cluster)

About the magazine

EDITION: 12,100 pieces / 6 times a year

READER:INSIDE: 27,000 Decision-makers:inside/month

PUBLISHED SINCE: 2002

Note: PDF version will be updated shortly. Website prices apply.

CONTACTS

Have you got a taste for it, then get in touch!

Peter Oslak
Editor-in-Chief
Mobile: +43-664-380-08-20
E-mail

Friedrich Scharinger Portrait

Friedrich Scharinger
Media Consultant
Tel. +43 (0)676-831 87 464
E-mail

Martin Mock, MA
Media Consultant
Tel. +43 (0)676-831 87 427
E-mail

Manuela, Mag.
Steinbrucker-Murri

Head of Sales Industrial Cluster
Tel. +43 (0)676-68 40 740
E-mail

WEKA Industry Media GmbH 
Dresdner Strasse 43, 1200 Vienna
Phone: +43-1-40410
www.industriemedien.at/kontakt
www.industriemedien.at

UID: ATU72312035
Vienna Commercial Court, FN 360567 x Erste Bank, IBAN AT58 2011 1837 5737 8700, BIC GIBAATWWXXX

READER DEMOGRAPHICS

Current figures around the magazine

15.000

Hits per month
(65% Desktop, 33% Mobile, 2% Tablet)

3.000

Followers on social media channels

5.500

Newsletter recipients

Number of employees

Geographical distribution

Industry breakdown

Field of activity

THEMATIC AREAS FACTORY

HEADS & CONCEPTS
MANUFACTURING & PRODUCTION
IT & AUTOMATION
WAREHOUSE & LOGISTICS
START-IT-UP

360° COMMUNICATION

In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes. 

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.

Thinking about content holistically and distributing it via multimedia

1. print

Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).

2. online

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.

3. TV News / Video

Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.

 

4. social media

The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook). Depending on the target group, stories, reels or collab postings are also possible.

5. podcast

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.

6. events

Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group specific and very close!

OUR
PRINT OFFERS

Feel free to talk to us about industrial, because we understand what moves the industry and what information is relevant for your development. This is how we ensure intensive reading experiences in the field of manufacturing industry.

Print topics

You will find these topics as standard in all our print editions.

Additional topics are shown below in the respective months.
01
AS: 14 FEB // ET: 28.2.

HEAVY POINTS
Storage and flow of goods:
Automation with AMR and AGVs, spare parts management, automated warehouse systems, traceability, picking, resilient supply chains, wearables, supply chain tracking and documentation.

IN FOCUS:
Supply chain management
Data and AI in industry
Inventory and C-parts management
Insight: Plastics industry

Events:
all about automation Friedrichshafen (5 - 6 March), ETT (7 March), KI 4 Industry (14 March), Logimat (19 - 21 March), 3D Printing Forum (11 April)

02
AS: 3.4. // ET: 17.4.

HEAVY POINTS
Manufacturing processes in transition:
Hybrid manufacturing, additive manufacturing, injection moulding, welding, bonding, grinding, surface treatment, cleaning, material developments, milling, turning, drilling

IN FOCUS:
Individualised manufacturing
Digitisation
AI and Machine Learning
Insight: Steel and carbide

Events:
Hanover (22 - 26 April), Intertool/Welding (23 - 26 April), Control (23 - 26 April), TechCon Dornbirn (12 - 13 June)

 

03
AS: 19.6. // ET: 3.7.

HEAVY POINTS
Industrial communication/automation technology:
Interfaces, controllers, robots, drives, interoperability, gripping technology, machine and plant safety, cyber security, cloud manufacturing, edge computing, power supply & voltage converters

IN FOCUS:
IT & Infrastructure
Skilled workers and New Work
Insight: Electronics industry
+ Ranking: Top 50 mechanical engineers

04
AS: 21.8. // ET: 4.9.

HEAVY POINTS
Product and production optimisation:
Plastics processing, mould making, additive manufacturing, injection moulding & extrusion,
Construction, reverse engineering, CAD/CAM, product design, recycling, sustainability,
Battery production, energy storage, hydrogen

IN FOCUS:
Workplace design & health
Green production
Energy self-sufficiency & security of supply
Insight: Automotive

Events:
AMB (10 - 14.09.), Fakuma (14 - 19.10.)

05
AS: 16 OCTOBER // ET: 30.10.

HEAVY POINTS
Resource efficiency and quality assurance:
Material development and quality control: Comparison of measurement methods
Material production: plastics (masterbatches vs compounds), sheet metal, aluminium and paper production.
Automation: drives, monitoring, control,
Process regulation

IN FOCUS:
Materials Management
Maintenance & Sustainability
Recycling & Energy Efficiency
Insight: Process Technology & Energy
+ Ranking: Top 50 plant manufacturers

Events:
SPS (12. - 14.11.), Formnext (19. - 22.11.), IHK (21.11.)

06
AS: 27.11. // ET: 11.12.

HEAVY POINTS
Smart Factory & Industry 4.0:Machine connectivity, shop floor management, data acquisition, MES systems, digital Twin, IIoT, ERP, sensor technology, cybersecurity, visualisation, cloud, edge, IT infrastructure and control cabinets, remote services

IN FOCUS:
Interface IT/OT
Data management
Safety in the workplace
Insight: Woodworking

Special edition factory building
AS: 27.11. // ET: 11.12.

HEAVY POINTS
Technical building equipment for industrial buildings and manufacturing plants
Ventilation, cooling, heat, water treatment, energy management, lighting
Facility management: Cleaning and hygiene in production
Special form of cleanroom technology: pharmaceutical and food production
Workplace environment and design: factory equipment and workwear

SPECIAL EDITION:
Infrastructure Production
Enterprise Asset Management
Energy efficiency & sustainability
Occupational health

MEASUREMENTS
METAV: 20. - 22. 2. 2024
ETT: 7.3.2024
Logimat: 19 - 21.3. 2024
3D Printing Forum: 11.4. 2024
Hanover Fair: 22 - 26.4. 2024
Intertool: 23 - 26.4. 2024
Control: 23 - 26.4. 2024
SPS: 12 - 14.11. 2024
Formnext: 19 - 22.11.2024
AMB: 10 - 14.9.2024
Chamber of Commerce: November 2024
Fakuma: 14 - 19.10.2024
TechCon Dornbirn 12.- 13.06. 2024
Friedrich Scharinger Portrait

Friedrich Scharinger
Media Consultant
Tel. +43 (0)676-831 87 464
friedrich.scharinger@industriemedien.at

Martin Mock, MA
Media Consultant
Tel. +43 (0)676-831 87 427
martin.mock@industriemedien.at

Manuela, Mag.
Steinbrucker-Murri

Head of Sales Industrial Cluster
Tel. +43 (0)676-68 40 740
steinbrucker-murri@industriemagazin.at

PRICES AND FORMATS

Current figures around the magazine

Cover story

Type area
216 x 286 mm

€ 6.900,-
1/1

Type area
185 x 253 mm

Falling
210 x 280 mm*

€ 5.250,-
Junior

Type area 
125 x 185 mm

Falling
140 x 210 mm*

€ 4.150,-
1/2 high

Type area
90 x 253 mm

Falling
104 x 280 mm*

€ 3.390,-
1/2 across

Type area
185 x 125 mm

Falling
210 x 140 mm*

€ 3.390,-
1/3 high

Type area
60 x 253 mm

Falling
74 x 280 mm*

€ 2.490,-
1/3 2-column

Type area
121 x 125 mm

 

€ 2.490,-
1/3 across

Type area
185 x 80 mm

Falling
210 x 90 mm*

€ 2.490,-
1/4 high

Type area
90 x 125 mm

 

€ 1.990,-
1/8 Triangle

Type area
90 x 60 mm

€ 1.390,-
User report

2 pages article
(approx. 6,500 characters)
Print publication
Editorial and graphic preparation

€ 5.590,-

All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at

Prices excl. & 5% Advertising tax

Placement U4:
Surcharge +15 %

Placement U2:
Surcharge +15 %

Inserts per
1.000 piece

per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50,-
up to 30 g € 451,-
up to 40 g € 473,-

Bound inserts per
1.000 piece

per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50,-
up to 30 g € 667,-
up to 40 g € 759

For inserts of less than 3,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
offset.

Advertorials

1/1

approx. 3,000 characters + images

1/2

approx. 1,500 characters + images

1/3

approx. 1,000 characters + images

OUR
ONLINE OFFERS

Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.

MONTHLY ONLINE FOCUS

Give your content the stage it deserves!

What benefit do you have?

Technical data: 

€ 620,- per week

* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.

Technical data: 

€ 620,- per week

Can also be booked together to be the sole advertiser for a month!

Monthly online thematic focal points

These topics will be played out as an online focus on FACTORYNET.AT in the following months.

JANUARY
Connection and communication technology

All Electric Society: IT & Energy: Server, Cyber Security, Digital Twin, IioT, Remote Services

FEBRUARY
Conveyor technology
Handling technologies, gripping technology, drives, robots & cobots, lifts, conveyor systems, industrial trucks, automated guided vehicles (AGV/AMR)
MARCH
Machines
Industrial Metaverse, Digitalisation & Industrial Transformation: Maturity Levels, Digital Twin
APRIL
Software
Industrial software: evaluation of data and monitoring of production, ERP, MES, CRM
MAY
Products
Tool and mould making: material processing: drilling, milling, grinding, etc.
JUNE
Hardware
Hardware components of automation: robots, cobots, drives, pneumatics, hydraulics, electric, sensoric etc.
JULY
Supply chains

Customer loyalty, after sales, service and spare parts business, supply chain management

AUGUST
Manufacturing

Manufacturing in transition: potentials of additive manufacturing & customised production

SEPTEMBER
Construction
Data: Data management, server, cloud solutions, sensors, interface IT/OT, quality assurance, calibration, measuring points, CAD, CAM
OCTOBER
Material
Energy management, material development, sustainability and circular economy, plastics
NOVEMBER
Automation
Programming the automation solution: programmes, protocols, M2M, interfaces, PLC, control cabinet components
DECEMBER
People
Further training in production - soft skills, hard skills, management challenges

ONLINE BANNER

Display advertising for more attention

1

IAB Billboard

Price: per week € 620,-
Format: 970 x 250 px

Playout on:
Home page, subpages, article pages

2

Wallpaper

Price: per week € 720,-
Format: Leaderboard + Wide Skyscraper

Playout on:
Home page, subpages, article pages

3

IAB Wide Skyscraper

Price: per week € 580,-
Format: 160 x 600 px

Playout on:
Home page, subpages, article pages

4

Sidebar

Price: per week € 620,-
Format: dynamic, sticky

Playout on:
Home page, sub-pages, article pages,
+ Mobile

5

IAB Leaderboard

Price: per week € 620,-
Format: 970 x 90 px

Playout on:
Home page, subpages, article pages

6

Online advertorials

The ideal tool to increase your reach and visibility

Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.

Requirements:

A: Price per week: € 620,-
B: € 1.600,-
C: € 1.900,-

Playout on:
Home + Mobile

7

HalfPage AD

Price: per week € 620,-
Format: 300 x 600 px

Playout on:
Home, subpages + mobile

8

IAB Medium Rectangle

Price: per week € 620,-
Format: 300 x 250 px

Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".

9

CMS-Advertorial

Price: per week € 620,-

Playout on:
Home + Mobile

NEWSLETTER

Your message directly into the mailbox of the target group

Main newsletter

Frequency: 1x per week on Wednesday

Reach: 3,700 Subscriber

Thematic Newsletter

Reach: 1,800 Subscriber


Digital transformation:

25.1., 29.2., 28.3., 25.4., 23.5., 27.6., 25.7., 29.8., 26.9., 31.10., 28.11., 19.12.

Innovation:

13.2., 14.5., 13.8., 12.11.

 

Technical data

IAB Medium Rectangle: 
300 x 250 px + target link
€ 620,-

Business Link: 
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 620,-

DIGITAL PRODUCTS

Digital solutions for your effective marketing

THEMATIC FOCUS - CONTENT HUB

Win the topic leadership! 
Reach your target group precisely on our online channels and on all search engines.

We editorially create 6 content pieces* on a relevant topic of your choice; these are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.

In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).

Newsletter integration: Four of the six articles are published 1x in the corresponding magazine newsletter, thus 4 additional touchpoints for image cultivation, topic lead generation.

BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage

Price on demand

MONTHLY ONLINE FOCUS

We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.

Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.

Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.

Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

 

BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".

Price on demand
*Also bookable together to be the sole advertiser for one month!

WEBINARE

From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.

Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.

You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.

We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.

Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.

BASIC PACKAGE
E-mail address
(verified by participation links)

Price on demand

WHITEPAPER

Place your whitepaper on www.factorynet.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.

The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion! 

BASIC PACKAGE
E-mail address
(verified by sending the download link)

30 Leads = € 2.400,-
The following information can be requested for an additional charge:

 

Whitepaper Add-On "Pro

Secure the undivided attention of already interested
Readers.

After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!

Price on demand

Your white paper will be available on www.factorynet.at and on www.industriemedien.at/shop offered for download.

 

TV AND VIDEO PRODUCTS

The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.

We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.

PODCASTS

FactStories, the podcast on manufacturing and production, offers you the opportunity to present yourself as an expert in your field and to address potential customers in the truest sense of the word.

Professional podcasters conduct a pre-arrangement and the 30-40 minute interview with your experts.

You provide the content - we take care of the graphic preparation and publication on factorynet.at, including a LinkedIn post to promote it.

Product in picture

Offer the viewers the solution to a problem that they did not know until now through this deep dive into your product world. In the TV format "PRODUCT IN THE PICTURE", your new products and innovations take centre stage and are presented by your experts in conversation with our editors. Enriched with additional video and photo material, we give your product stars the stage they need.

 

1 video = 3x awareness

1# You get your finished video for your own use in web resolution
2# The product video will be available on the magazine website and in the WEKA webshop
3# Playout on social media: LinkedIn and YouTube

 

COST:
Additional offer:
Play Video about Product in picture
Play Video about Product in picture

OUR SERVICES

You expect from your marketing: impact and result. You get from our B2B agency: exactly that.

B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS

The B2B agency from WEKA Industrie Medien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.

Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405

WEKA INDUSTRY MEDIA
FILM & TV STUDIO

Professional video studio for rent. 

Our 80-square-metre studio is equipped with a green screen and can be individually designed and branded according to the customer's wishes. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.

Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409

en_GBEnglish (UK)