TRAKTUELL
THE MAGAZINE FOR THE TRANSPORT INDUSTRY
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Dear advertiser,
The environment of our readers is changing at a rapid pace. What remains is the need for independent, well-founded information based on broad expertise. Around 12,000 subscribers to the print edition, numerous subscribers to our digital products, a steadily increasing number of users of our website and thousands of participants in our event series rely on the well-told, critically researched and profoundly classified information that they obtain from the many platforms of traktuell.at.
We understand decision-makers. TRAKTUELL presents itself as Austria's independent trade magazine for transport and traffic. The comprehensive reporting on commercial vehicle technology, fleet management and transport policy characterises this medium. It addresses decision-makers and investment managers in the fields of commercial passenger and goods transport, works and construction transport as well as logistics - without wastage. Our readership also includes municipalities and communities, road maintenance services, public authorities and blue-light organisations.
The trade magazine TRAKTUELL is the official organ of the international trade magazine jury "Van of the Year" and "Pick-Up Award" in Austria. TRAKTUELL is a member of Arge LogCom, which promotes image and safety in transport.
See you soon
Karin Tober (Editor-in-Chief & Media Consultant)
Andreas Übelbacher (Advertising Manager Aftersales)
About the magazine
EDITION: 12,000 pieces/6 times a year
PUBLISHED SINCE: 1992, currently in its 32nd year
Note: PDF version 23.11.2023; Website prices apply.
READER DEMOGRAPHICS
Current figures around the magazine
150.000
Page views per year
(60% Desktop, 40% Mobile)***
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos and podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round table discussions. Target group specific and very close!
OUR
PRINT OFFERS
Feel free to talk to us about industrial, because we understand what moves the industry and what information is relevant for its development. This is how we ensure intensive reading experiences in the field of manufacturing industry.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
Print topics
You will find these topics as standard in all our print editions.
Additional topics are shown below in the respective months.
Industry news
Zero Emission - Green Deal in Cooperation with the BVL
Alternative drives for commercial vehicles
Vehicles (truck, bus, van)
Vehicle construction and charging technology
Fleet management / vehicle rental / telematics
Tyres & Wheels
Workshop & Spare Parts
Charging solutions for e-commercial vehicles
01/2024
AS: 13.02. // ET: 05.03.
HEAVY POINTS
New mobility concepts
Tyres
Workshop & Spare Parts
02/2024
AS: 27.03. //
ET: 16.04.
HEAVY POINTS
Fuel/charging cards & charging apps
Fleet Management: Digitalisation & Telematics
Refrigeration logistics
Safety in traffic
03/2024
AS: 21.05. //
ET: 12.06.
HEAVY POINTS
Preliminary Report Automechanika
Top 3 in charging management" award
Tyres special
Workshop & Spare Parts
Lubricants
Car Wash & Care
04/2024
AS: 12.08. // ET: 02.09.
HEAVY POINTS
Preliminary Report Automechanika & IAA & KLS Fachtage
Fair Wieselburg
Road maintenance and municipal vehicles
Refrigeration logistics
Tyres
05/2024
AS: 04.10. //
ET: 24.10.
HEAVY POINTS
IAA After Report
Follow-up report KLS Fachtage Messe Wieselburg
Load securing & accessories
Fuel/charging cards & charging apps
06/2024
AS: 27.11. //
ET: 18.12.
HEAVY POINTS
AutoZum preview
Start "Election to the Top 3 in Charging Management
Workshop & Spare Parts
Fleet Management - Digitalisation & Telematics
PRICES AND FORMATS
2/1
Type area
385 x 253 mm
Falling
420 x 280 mm*
€ 9.900,-
Cover
Type area
210 x 216 mm
€ 6.990,-
1/1
Type area
185 x 260 mm
Falling
210 x 297 mm *
€ 5.890,-
Junior
Type area
137 x 190 mm
Falling
152 x 210 mm*
€ 5.555,-
1/2 high
Type area
90 x 260 mm
Falling
105 x 297 mm*
€ 3.975,-
1/2 across
Type area
185 x 125 mm
Falling
210 x 143 mm*
€ 3.975,-
1/3 high
Type area
59 x 260 mm
Falling
74 x 297 mm *
€ 3.245,-
1/3 across
Type area
185 x 82 mm
Falling
210 x 99 mm*
€ 3.245,-
1/4 high
Type area
90 x 125 mm
Falling
105 x 143 mm*
€ 2.320,-
1/4 across
Type area
185 x 60 mm
Falling
210 x 74 mm*
€ 2.320,-
1/8 high
Type area
90 x 60 mm
€ 1.155,-
1/8 across
Type area
185 x 30 mm
€ 1.155,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
Placement U4:
€ 6.400,-
Placement U2 + U3:
€ 5.990,-
Inserts per
1.000 piece
per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50
up to 30 g € 451,-
up to 40 g € 473,-
Bound inserts per
1.000 piece
per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50
up to 30 g € 667,-
up to 40 g € 759
For inserts of less than 10,000 copies, a one-off lump sum of
€500,- charged.
Advertorials
1/1
approx. 3,000 characters + images
1/2
approx. 1,500 characters + images
1/3
approx. 1,000 characters + images
SPECIAL ISSUE: TRANSPORT GUIDE
TRANSPORT GUIDE 2025
The handbook for the transport industry
The Transport Guide 2025 is your constant companion
in the field as a competent advisor and comprehensive
Reference book for transport companies,
Works transport, fleet operators, haulage companies,
Authorities and CEP services.
Circulation: 19,600 copies
AS: 11.11.2024
ET: 17.12.2024
Prices & Formats
1/1 page € 5,890.00
1/2 page € 3.975,-
1/3 page € 3.245,-
1/4 page € 2.320,-
1/8 page € 1.155,-
1 page company portrait € 2.300,-
Online portrait for one year € 1.500,-
OUR
ONLINE OFFERS
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
ONLINE FOCUS
Give your content the stage it deserves!
What benefit do you have?
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- at least 1 picture in landscape format (16:9)
- Text for the creation of an article
Price on demand
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price on demand
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
Monthly online thematic focal points
These topics will be played out as an online focus on TRAKTUELL.AT in the following months.
01 MARCH
Vehicle construction
Trailer/semitrailer & refrigerated transport
02 MAY
Fleet-
management
management
Vehicle Hire, Digitalisation & Telematics
03 JUNE
Workshop, Tyres & Spare Parts
04 SEPTEMBER
Charging and energy management
05 NOVEMBER
Light
Commercial vehicles
Commercial vehicles
ONLINE BANNER
Display advertising for more attention
1
IAB Billboard
Price:
monthly € 1.990,-
€ 320,- CPM
Format: 970 x 250 px
Playout on:
Home page, subpages, article pages
2
Wallpaper
Price:
monthly € 2.160,-
€ 360,- CPM
Format: Leaderboard + Wide Skyscraper
Playout on:
Home page, subpages, article pages
3
IAB Wide Skyscraper
Price:
monthly € 1.560,-
€ 260,- CPM
Format: 160 x 600 px
Playout on:
Home page, subpages, article pages
4
Sidebar
Price:
monthly € 1.800,-
€ 300,- CPM
Format: dynamic, sticky
Playout on:
Home page, sub-pages, article pages,
+ Mobile
5
IAB Leaderboard
Price:
monthly € 1.620,-
€ 270,- CPM
Format: 970 x 90 px
Playout on:
Home page, subpages, article pages
6
Online advertorials
The ideal tool to increase your reach and visibility
Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.
Requirements:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
Price per week: € 1.200,-
Playout on:
Home + Mobile
7
HalfPage AD
Price:
monthly € 2.160,-
€ 360,- CPM
Format: 300 x 600 px
Playout on:
Home, subpages + mobile
8
IAB Medium Rectangle
Price:
monthly € 1.380,-
€ 230,- CPM
Format: 300 x 250 px
Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".
9
NEWSLETTER
Your message directly into the mailbox of the target group
Weekly Briefing
Frequency: 1x per week
Topics: Latest news for the transport industry.
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 480,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 480,-
TOP Banner - Your newsletter advertising for a full 3 months for only €2.990,-.
DIGITAL PRODUCTS
Digital solutions for your effective marketing
THEMATIC FOCUS - CONTENT HUB
Win the topic leadership!
Reach your target group precisely on our online channels and on all search engines.
We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic), all texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.
In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).
Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.
Costs
BASIC PACKAGE
Home page placement
6 editorially written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage
Costs: 1 year = € 10,000
Shorter periods on request.
MONTHLY ONLINE FOCUS
We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.
Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
Costs
BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".
Costs: on request
*Also bookable together to be the sole advertiser for one month!
WEBINARE
From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.
Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.
You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.
We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.
Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.
Costs
BASIC PACKAGE
E-mail address
(verified by participation links)
- Personal details
- Company name
- professional data
Price on demand
WHITEPAPER
Place your whitepaper on www.traktuell.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.
The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion!
Costs
BASIC PACKAGE
E-mail address
(verified by sending the download link)
Costs: 30 Leads = € 1.800,-
The following information can be requested for an additional charge:
- Personal details
- Company name
- Location of the company
- Details of the company
- professional data
- Telephone number
Whitepaper Add-On "Pro
Secure the undivided attention of readers who are already interested.
After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!
Price on demand
Your white paper will be available on www.traktuell.at and on www.industriemedien.at/shop offered for download.
TV AND VIDEO PRODUCTS
The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
English (UK) 
Deutsch (Österreich)