SOLID CONSTRUCTION
The Austrian trade magazine for
the entire construction industry
MEDIA DATA 2024
Our leitmotif "We bring the industry together" has more meaning than ever, because SOLID is the only Austrian communication platform that deals comprehensively with all trades in the construction industry and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify and video channels such as Youtube and, of course, at our live events. That's what we call true 360° communication.
The construction industry and its environment are a key driver of the Austrian economy and are constantly on the move - digitalisation, taxonomy and lean construction are just three of the buzzwords. This means that the need for independent, well-founded information based on broad specialist knowledge is becoming ever greater. Almost 10,000 subscribers to the print edition, over 6,000 subscribers to our newsletter (with an opening rate of over 25 %), over 300,000 users of our website www.solidbau.at 2023 and the many participants in our face-to-face and virtual events as well as videos and podcasts rely on the well-told, critically researched and profoundly classified information that they obtain from the many platforms of SOLID - Wirtschaft und Technik am Bau.
We promise professional communication on all channels, because our digital offer with SEO-optimised online portal, newsletters, webinars and white papers are supplemented by powerful events, such as the "SOLID BIM Conference".
Put your communication goals in our hands, because we understand decision-makers.
Your SOLID Team
Thomas Pöll (Editor-in-Chief)
Claudia Adam (Project Management)
Bettina Kreuter (Editor)
Lukas Staudinger (Advertising Manager)
SOLID is THE monthly magazine for our construction industry. Through the perfect combination of business, practice, technology and personality, SOLID offers a broad, comprehensive range of topics every month. SOLID is THE magazine for business and technology in construction.
Together with the website www.solidbau.at, SOLID sees itself as the INTRANET OF THE CONSTRUCTION INDUSTRY.
EDITION: 9,000 piece
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Video excerpt as a feature on SOLID Bau TV or as a stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group-specific and very close!
OUR
PRINT OFFERS
Feel free to talk to us about industrial, because we understand what moves the industry and what information is relevant for your development. This is how we ensure intensive reading experiences in the field of manufacturing industry.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
Print topics
You will find these topics as standard in all our print editions.
HEAVY POINTS
The top 200 managers in the ranking:
The most powerful and influential personalities from Austria's construction and real estate industry
Housing:
Crisis as an opportunity - innovations and clever approaches
Real estate:
Bestellerprinzip - how the regulations in force since 1 July 2023 affect the Austrian rental housing market.
Energy Special:
Heating, cooling, insulating and sealing: Trends, products and technologies
HEAVY POINTS
Construction Products Regulation, ESG & Co:
What the year 2024 brings
Building Services and FM:
The latest developments
Senior real estate:
Why the asset class has potential in Austria in particular
Facades Special:
Innovation and economy in the building envelope
HEAVY POINTS
Project management:
Tendering, awarding, logistics & co - projects and dreams of the future
Foreign markets:
How domestic companies are doing abroad and outside Europe
Real estate:
Artificial intelligence - how ChatGPT & Co are shaking up the domestic real estate industry
Lightweight Special:
Dry construction, timber construction & Co
HEAVY POINTS
Digitalisation and BIM:
News on the industry's perennial favourite
Formwork technology and scaffolding:
Projects, Products, Trends
Commercial real estate:
Austrian retail space put to the test
Special:
Steel construction up to date
HEAVY POINTS
SOLID Top 150 Construction Companies:
The tried and tested ranking of the country's largest construction companies by turnover and employees
Real estate:
Which red-white-red real estate companies are not only active at home
Security in cyber space:
Important tips for SMEs
HEAVY POINTS
Building materials and construction chemistry:
Trends & Innovations
Fleet and equipment management:
Changing mobility in construction
Before the 2024 National Council election:
What positions the parties take on real estate issues
Special for Expo-Real (4.-6.10.2023):
The top trends in the real estate industry
HEAVY POINTS
Solid construction:
New and proven products from concrete, brick & co.
The best suppliers:
The country's top suppliers by size and in the ranking of SOLID and solidbau.at readers
Real estate:
Markets in the provincial capitals
HEAVY POINTS
Infrastructure:
Current examples and techniques
Safety engineering & occupational safety:
What brings something and what only costs
Education and training:
Where local real estate experts get(t)their knowledge
Special Redevelopment and Renovation:
Theory and Best Practice
HEAVY POINTS
Best Of:
Showcase projects of the Austrian construction industry
Construction industry:
The trends for 2024
Luxury real estate:
Which living spaces really well-heeled people in the Alpine Republic are thirsting for
Digital Special:
New apps, new trends, new business
PRICES AND FORMATS
Type area
385 x 253 mm
Falling
420 x 280 mm*
Type area
185 x 253 mm
Falling
210 x 280 mm*
Type area
125 x 185 mm
Falling
140 x 210 mm*
Type area
90 x 253 mm
Falling
104 x 280 mm*
Type area
185 x 125 mm
Falling
210 x 140 mm*
Type area
60 x 253 mm
Falling
74 x 280 mm*
Type area
185 x 80 mm
Falling
210 x 90 mm*
Type area
121 x 125 mm
Falling
74 x 280 mm*
Type area
90 x 125 mm
Falling
105 x 143 mm*
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at
Prices excl. & 5 % Advertising tax
Placement U4:
Surcharge +10 %
Placement U2 + U3:
Surcharge +15 %
Inserts per
1.000 piece
Bound inserts per
1.000 piece
For inserts of less than 10,000 copies, a one-off flat rate of 500 euros will be charged in addition to the insert price.
Advertorials
approx. 3,000 characters + images
approx. 1,500 characters + images
approx. 1,000 characters + images
SPECIAL EDITS
Current figures around the magazine
STEEL CONSTRUCTION UP TO DATE
Client: Austrian Steel Construction Association
Commissioned since: 2000
Order type: complete production, supplement to the trade magazine SOLID, advertising sales Cooperation: The team of our tree medium SOLID designs the magazine of the Austrian Steel Construction Association. Our service includes the journalistic implementation of the association's topics and the creation of an attractive content environment. We also take over the distribution of the advertisements as well as the distribution of the magazine via SOLID and to the Addressee of the principal.
Also part of our service: the complete printing and Dispatch handling through to personalised Additional offers.
Format: 210 x 280 mm (w x h)
Advertising rates on request
AS: 5.6.2024
ET: 12.6.2024
DIGITAL & BIM
The topic of this special issue is everything that digitalisation brings to the construction industry - from Building Information Modelling (BIM) to apps for everyday use to digital platforms for construction machinery hire & co.
Present yourself as a top-class digital service provider with your solutions, your technology, your products and the benefits you offer.
We bring you:
- Attention in your target group
- no wastage
- A lot of space for little money
Format: 210 x 280 mm (w x h)
Advertising rates on request
FEDERAL EXPENSES
The SOLID federal state special sections deal specifically with the construction industry and its framework conditions in the individual federal states - with a focus on local features and local projects. The entire booklet is distributed with a regional distribution key.
Present yourself here as a local player - whether you are a construction company, supplier, planner or logistics partner!
Guaranteed for you:
- Attention in the local target group
- Accuracy (no wastage)
- A lot of space for little money
Format: 210 x 280 mm (w x h)
Advertising rates on request
OUR
ONLINE OFFERS
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fit your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
ONLINE FOCUS
Give your content the stage it deserves!
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- at least 1 picture in landscape format (16:9)
- Text for the creation of an article
Price on demand
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price on demand
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
Monthly online thematic focal points
These topics will be published in the following months as an online focus on www.solidbau.at played out.
ONLINE BANNER
Display advertising for more attention
IAB Billboard
Price: € 3,010 per month
Format: 970 x 250 px
Playout on:
Home page, subpages, article pages
Wallpaper
Price: € 4,270 per month
Format: Leaderboard + Wide Skyscraper
Playout on:
Home page, subpages, article pages
IAB Wide Skyscraper
Price: € 2,630 per month
Format: 160 x 600 px
Playout on:
Home page, subpages, article pages
Sidebar
Price: € 2,910 per month
Format: dynamic, sticky
Playout on:
Home page, sub-pages, article pages,
+ Mobile
IAB Leaderboard
Price: € 2,660 per month
Format: 970 x 90 px
Playout on:
Home page, subpages, article pages
Online advertorials
The ideal tool to increase your reach and visibility
Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.
Requirements:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
Price per month: € 3,100
Playout on:
Home + Mobile
HalfPage AD
Price: € 3,010 per month
Format: 300 x 600 px
Playout on:
Home, subpages + mobile
IAB Medium Rectangle
Price: € 2,440 per month
Format: 300 x 250 px
Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".
NEWSLETTER
Construction Industry Update
Frequency: 2x per week
Topics: Economic developments, projects, scandals, political decisions, minds & careers, new technologies, products and more.
Reach: 6,000 recipients
What you can read in SOLID
Frequency: 2x per week
Topics: e-Paper download of the current issue plus supplementary information and articles from the website
Further newsletters are published on an ad hoc basis
to events or top events.
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 610,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 610,-
Exclusive sponsoring
6 months: € 3.000,-
12 months: € 5.000,-
DIGITAL PRODUCTS
Digital solutions for your effective marketing
THEMATIC FOCUS - CONTENT HUB
Win the topic leadership!
Reach your target group precisely on our online channels and on all search engines.
We editorially create 6 content pieces* on a relevant topic of your choice, these are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.
In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).
Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.
Costs
BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage
Costs: 1 year = € 10,000
Shorter periods on request.
MONTHLY ONLINE FOCUS
We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.
Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
Costs
BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".
Costs: on request
*Also bookable together to be the sole advertiser for one month!
WEBINARE
From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.
Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.
You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.
We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.
Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.
Costs
BASIC PACKAGE
E-mail address
(verified by participation links)
- Personal details
- Company name
- professional data
Price on demand
WHITEPAPER
Place your whitepaper on www.solidbau.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.
The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion!
Costs
BASIC PACKAGE
E-mail address
(verified by sending the download link)
Costs: 30 Leads = € 2.850,-
The following information can be requested for an additional charge:
- Personal details
- Company name
- Location of the company
- Details of the company
- professional data
- Telephone number
Whitepaper Add-On "Pro
Secure the undivided attention of readers who are already interested.
After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!
Price on demand
Your white paper will be available on www.solidbau.at and on www.industriemedien.at/shop offered for download.
TV AND VIDEO PRODUCTS
You wish, we produce your videos.
- Video is one of the most successful content formats - with the power to quickly build emotion and trust.
- Show your target groups who you are, what makes you unique and why you are competent.
- Create more awareness through video content on your social media channels.
SOLID Construction TV *
Appearance (frequency): Every fortnight
Reach: 2.345
Content orientation: Construction industry
* YouTube
Here too, SOLID Bau TV achieved a total of 15.938 Impressions/year and a Engagement rate of up to 4.17 % great values that are outstanding for B2B streaming content.
* solidbau.at
In addition, we still play SOLID Bau TV on our website and have here on average 35,000 unique users.
SOLID Talk
Appearance (frequency): Not a regular occurrence
Reach: 1.142
Content orientation: Construction industry
OFFERS
Studio guest/TV appearance
1 TV appearance: € 2.500,-.
Instream overlay
"The programme is supported by ..." during the programme (8 seconds)
Static insertion of the logo + logo insertion: € 1.100,-.
Product in picture Highlights
Stage your product highlights in the form of a short video. Attention: only bookable in combination with "Product in Picture"!
€ 1.500,-
Technical data:
- Landscape format 1.920 x 198 px
- Portrait 335 x 1080 px
- Logo transmission
English (UK) 
Deutsch (Österreich)