HVAC - heating, ventilation,
Air conditioning & refrigeration

We stand for quality and competence in the specialist information sector.
We have 55 years of experience in the HVAC industry.

MEDIA DATA 2024

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Join us on a 360° HVAC industry communication journey!

The future is now! The last few years have shown that it is not enough for a trade magazine to be able to do "only" print. So we at HVAC are proud to be able to offer our customers a 360° HVAC communication platform.

Behind the strong print brand - for over 55 years, the HVAC industry has placed its trust in us here - are strong online channels, such as our HVAC homepage and the HVAC newsletter, as well as Linkedin, webinars, video productions and the HVAC podcast. All SEO-optimised, of course!

But 360° is also about personal exchange. This is where we bring the industry together at our unique Air and Cooling Innovention, the international trade day for air conditioning, refrigeration, ventilation and heat pump technology!

So you see: with HLK you reach your target group 360°, pursue your communication goals and thereby increase your company's success! "For he who does not advertise - dies!" In this spirit, the HLK team looks forward to an exciting and successful 2024 business year with you!

Your HVAC team
Eberhard Hermann (Editor-in-Chief)
Kerstin Hainzl (Head of Sales)

About the magazine

EDITION: 10,922 pieces / 8 times a year 

READERSHIP: Planners, contractors, processors, service providers, property developers, etc. 

PUBLISHED SINCE: 1969

CONTACTS

Have you got a taste for it, then get in touch!

Eberhard Hermann
Editor-in-Chief
Tel. +43-1-40410-248
E-mail

Claudia Adam
Project management
Tel. +43 (0)660 90 21 622
claudia.adam@solidbau.at

WEKA Industry Media GmbH 
Dresdner Strasse 43, 1200 Vienna
Phone: +43-1-40410
www.industriemedien.at/kontakt
www.industriemedien.at

UID: ATU72312035
Vienna Commercial Court, FN 360567 x Erste Bank, IBAN AT58 2011 1837 5737 8700, BIC GIBAATWWXXX

READER DEMOGRAPHICS

Current figures around the magazine

Planner

Executors, processors

Service providers, property developers, etc.

360° COMMUNICATION

In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes. 

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.

Thinking about content holistically and distributing it via multimedia

1. print

Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).

2. online

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.

3. TV News / Video

Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.

 

4. social media

The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.

 

5. podcast

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.

6. events

Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group-specific and very close!

OUR
PRINT OFFERS

Feel free to talk to us about industrial, because we understand what moves the industry and what information is relevant for your development. This is how we ensure intensive reading experiences in the field of manufacturing industry.

Print topics

You will find these topics as standard in all our print editions.

Additional topics are shown below in the respective months.
Engagement Rate_New
Energy-efficient heating technology
Engagement Rate_New
Energy-efficient ventilation technology
Engagement Rate_New
Energy-efficient air-conditioning and refrigeration technology
Engagement Rate_New
Smart solutions
Engagement Rate_New
Sector focus
I/2024
AS: 07.02. // ET: 19.02.

SPECIAL TOPIC
Trade fair special edition for WeBuild 2024

Permanent columns 

  • ENERGY-EFFICIENT HEATING TECHNOLOGY
  • ENERGY-EFFICIENT VENTILATION TECHNOLOGY
  • ENERGY-EFFICIENT
    AIR-CONDITIONING-REFRIGERATION
  • SMART SOLUTIONS
  • INDUSTRY FOCUS

 

II/2024
AS: 18.03. // ET: 29.03.

SPECIAL TOPIC
Trade Fair Review WeBuild 2024, Part 1

Permanent columns 

  • ENERGY-EFFICIENT HEATING TECHNOLOGY
  • ENERGY-EFFICIENT VENTILATION TECHNOLOGY
  • ENERGY-EFFICIENT
    AIR-CONDITIONING-REFRIGERATION
  • SMART SOLUTIONS
  • INDUSTRY FOCUS

 

III/2024
AS: 12.04. // ET: 30.04.

SPECIAL TOPIC
Trade Fair Review WeBuild 2024, Part 2

Permanent columns 

  • ENERGY-EFFICIENT HEATING TECHNOLOGY
  • ENERGY-EFFICIENT VENTILATION TECHNOLOGY
  • ENERGY-EFFICIENT
    AIR-CONDITIONING-REFRIGERATION
  • SMART SOLUTIONS
  • INDUSTRY FOCUS

 

IV/2024
AS: 15.05. // ET: 29.05.

SPECIAL TOPIC
HVAC Special Fire Protection & Safety

Permanent columns 

  • ENERGY-EFFICIENT HEATING TECHNOLOGY
  • ENERGY-EFFICIENT VENTILATION TECHNOLOGY
  • ENERGY-EFFICIENT
    AIR-CONDITIONING-REFRIGERATION
  • SMART SOLUTIONS
  • INDUSTRY FOCUS

 

V/2024
AS: 10.07. // ET: 22.07.

SPECIAL TOPIC
HVAC Special Water Technology

Permanent columns 

  • ENERGY-EFFICIENT HEATING TECHNOLOGY
  • ENERGY-EFFICIENT VENTILATION TECHNOLOGY
  • ENERGY-EFFICIENT
    AIR-CONDITIONING-REFRIGERATION
  • SMART SOLUTIONS
  • INDUSTRY FOCUS

 

VI/2024
AS: 11.09. // ET: 23.09.

Permanent columns 

  • ENERGY-EFFICIENT HEATING TECHNOLOGY
  • ENERGY-EFFICIENT VENTILATION TECHNOLOGY
  • ENERGY-EFFICIENT
    AIR-CONDITIONING-REFRIGERATION
  • SMART SOLUTIONS
  • INDUSTRY FOCUS

 

VII/2024
AS: 14.10. // ET: 25.10.

Permanent columns 

  • ENERGY-EFFICIENT HEATING TECHNOLOGY
  • ENERGY-EFFICIENT VENTILATION TECHNOLOGY
  • ENERGY-EFFICIENT
    AIR-CONDITIONING-REFRIGERATION
  • SMART SOLUTIONS
  • INDUSTRY FOCUS

 

VIII/2024
AS: 18.11. // ET: 29.11.

Permanent columns 

  • ENERGY-EFFICIENT HEATING TECHNOLOGY
  • ENERGY-EFFICIENT VENTILATION TECHNOLOGY
  • ENERGY-EFFICIENT
    AIR-CONDITIONING-REFRIGERATION
  • SMART SOLUTIONS
  • INDUSTRY FOCUS

 

Kerstin Hainzl
Head of Sales
Tel. +43-1-40410-273
kerstin.hainzl@hlk.co.at

PRICES AND FORMATS

Cover

Format 
210 x 297 mm

€ 7.190,-
Cover Logo Placement

Logo placement on the cover 

€ 3.190,-
1/1

Type area
185 x 255 mm

Falling
210 x 297 mm*

€ 5.890,-
Junior

Type area 
137.5 x 200 mm

Falling
152.5 x 215 mm*

€ 4.990,-
1/2 high

Type area
90 x 255 mm

Falling
105 x 297 mm*

€ 3.990,-
1/2 across

Type area
185 x 125 mm

Falling
210 x 143 mm*

€ 3.990,-
1/3 high

Type area
58 x 255 mm

Falling
73 x 297 mm*

€ 3.390,-
1/3 across

Type area
185 x 81 mm

Falling
210 x 96 mm*

€ 3.390,-
1/4 high

Type area
90 x 125 mm

Falling 
105 x 143 mm*

 

€ 2.990,-
1/4 across

Type area
185 x 60 mm

Falling
210 x 75 mm*

€ 2.990,-
1/4 1-column

Type area
43 x 255 mm

Falling
58 x 297 mm*

€ 2.990,-
1/8 high

Type area
90 x 60 mm

€ 2.190,-
1/8 across

Type area
186 x 30 mm

 

€ 2.190,-

All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides. Surcharge € 265,-
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at

Prices excl. & 5% Advertising tax

Placement U2, U3, U4:
€ 6.390,-

Inserts per
1.000 piece

per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50
up to 30 g € 451,-
up to 40 g € 473,-

Bound inserts per
1.000 piece

per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50
up to 30 g € 667,-
up to 40 g € 759

For inserts of less than 10,000 copies, a one-off lump sum of
€ 500,- will be charged.

HVAC SPECIAL

HVAC Special Workzone

Everything about the multifaceted topic of the world of work

HVAC Special
Water technology

Everything concerning the water technology topic

HVAC Special
Fire protection

Everything about fire protection and safety aspects in a building

Permanent columns

Energy-efficient heating technology

Projects and reports on innovations in pellet, wood gas, wood chip, gas and oil boilers, heat pumps, micro-CHP, radiators, panel heating/cooling systems, solar thermal, flue gas systems, fuel cells, water treatment, pipes, accessories

Energy-efficient ventilation technology

(Projects and reports on innovations in large ventilation systems, bathroom/WC/kitchen fans, domestic ventilation, fire protection technology, ducting, silencers, humidification systems, measuring technology, installation material ...)

Energy-efficient air-conditioning and refrigeration technology

Projects and reports on innovations in VRF systems, air conditioning systems, split air conditioners, refrigeration units, chillers, heat pumps, precision air conditioning technology, refrigerants, measurement technology, accessories ...

Smart solutions

Projects and reports on innovations in smart metering/grids, measurement/control technology, software, photovoltaics, fittings, pumps, water treatment technology, fire alarm systems, extinguishing systems, installation technology, tools, vehicle equipment, vehicle fleet ...

Sector focus

Laws/guidelines/standards, event reviews, dates, management, news from companies, soft skills for entrepreneurs ...

OUR
ONLINE OFFERS

Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.

ONLINE FOCUS

Give your content the stage it deserves!

What benefit do you have?

Technical data: 

Price on demand

* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.

Technical data: 

Price on demand

Can also be booked together to be the sole advertiser for a month!

Monthly online thematic focal points

These topics will be played out as an online focus on HLK.CO.AT in the following months.

JANUARY
Projects and their solutions
FEBRUARY
Heating with a clear conscience
MARCH
For a pleasant feel-good climate
APRIL
Installations with added value
MAY
Ventilate properly
JUNE
Fire protection solutions
JULY
Provide cooling
AUGUST
Education Offensive
SEPTEMBER
Water in function
OCTOBER
Multifaceted MSR
NOVEMBER
What am I better off with?
DECEMBER
Facilitate work, make it safer

ONLINE BANNER

Display advertising for more attention

1

IAB Billboard

Price: € 2,750 (monthly)
Format: 970 x 250 px

Playout on:
Home page, subpages, article pages

2

Wallpaper

Price: € 4.250,- (monthly)
Format: Leaderboard + Wide Skyscraper

Playout on:
Home page, subpages, article pages

3

IAB Wide Skyscraper

Price: € 2.250,- (monthly)
Format: 160 x 600 px

Playout on:
Home page, subpages, article pages

4

Sidebar

Price: € 2.250,- (monthly)
Format: Dynamic, sticky

Playout on:
Home page, sub-pages, article pages,
+ Mobile

5

IAB Leaderboard

Price: € 2.050,- (monthly)
Format: 970 x 90 px

Playout on:
Home page, subpages, article pages

6

Online advertorials

The ideal tool to increase your reach and visibility

Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.

Requirements:

Price per week: € 1.650,-

Playout on:
Home + Mobile

7

HalfPage AD

Price: € 2.950,- (monthly)
Format: 300 x 600 px

Playout on:
Home, subpages + mobile

8

IAB Medium Rectangle

Price: € 2.050,- (monthly)
Format: 300 x 250 px

Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".

9

CMS-Advertorial

Playout on:
Home + Mobile

NEWSLETTER

Your message directly into the mailbox of the target group

Weekly Briefing

Frequency: 1 x per week

Topics: Daily news from the HVAC industry

Technical data

IAB Medium Rectangle: 
300 x 250 px + target link
€ 690,-

Business Link: 
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 690,-

Exclusive sponsoring

6 months: € 3.000,-
12 months: € 5.000,-

DIGITAL PRODUCTS

Digital solutions for your effective marketing

THEMATIC FOCUS - CONTENT HUB

Win the topic leadership! 
Reach your target group precisely on our online channels and on all search engines.

We editorially create 6 content pieces* on a relevant topic of your choice, these are placed online for 12 months on one of our 12 magazine front pages (depending on the topic), all texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.

In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).

Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, i.e. 6 additional touchpoints for image cultivation, topics lead generation.

Costs

BASIC PACKAGE
Home page placement
6 editorially written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage

Costs: 1 year = € 10,000 
Shorter periods on request.

MONTHLY ONLINE FOCUS

We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.

Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.

Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.

Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

 

Costs

BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".

Costs: on request
*Also bookable together to be the sole advertiser for one month!

WEBINARE

From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.

Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.

You have an interesting topic, product or just want to gain new leads? We help you to get your idea off the ground, starting with the concept, through application to implementation.

We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.

Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.

Costs

BASIC PACKAGE
E-mail address
(verified by participation links)

Price on demand

WHITEPAPER

Place your whitepaper on www.hlk.co.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.

The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our HLK editorial team. This is how you boost lead generation and significantly increase conversion! 

Costs

BASIC PACKAGE
E-mail address
(verified by sending the download link)

Cost: per lead = € 80,-
The following information can be requested for an additional charge:

Whitepaper Add-On "Pro

Secure the undivided attention of readers who are already interested.

After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!

Price on demand

Your white paper will be available on www.hlk.co.at and on www.industriemedien.at/shop offered for download.

TV AND VIDEO PRODUCTS

The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.

We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.

Product in picture

Offer the viewers the solution to a problem that they did not know until now through this deep dive into your product world. In the TV format "PRODUCT IN THE PICTURE", your new products and innovations take centre stage and are presented by your experts in conversation with our editors. Enriched with additional video and photo material, we give your product stars the stage they need.

 

1 video = 3x awareness

1# You get your finished video for your own use in web resolution
2# The product video will be available on the magazine website and in the WEKA webshop
3# Playout on social media: LinkedIn and YouTube

 

COST:
Additional offer:
Play Video about Product in picture
Play Video about Product in picture

OUR SERVICES

You expect from your marketing: impact and result. You get from our B2B agency: exactly that.

B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS

The B2B agency from WEKA Industrie Medien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.

Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405

WEKA INDUSTRY MEDIA
FILM & TV STUDIO

Professional video studio for rent. 

Our 80-square-metre studio is equipped with a green screen and can be individually designed and branded according to the customer's wishes. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.

Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409

en_GBEnglish (UK)