dispo

TRADE MAGAZINE FOR LOGISTICS AND
SUPPLY CHAIN MANAGEMENT

MEDIA DATA 2024

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Achieve topic leadership with our DISPO communication channels!

Our leitmotif "We bring the industry together" has more meaning than ever, because DISPO is the only Austrian communication platform that deals comprehensively with all trades of logistics and supply chain management and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify and video channels such as Youtube and of course at our live events. That's what we call true 360° communication.

As the leading trade magazine for logistics, dispo covers all areas from warehouse technology to goods transport and infrastructure. The editorial offering includes current hot topics such as green logistics or automation and innovative approaches to solutions, which are supplemented by industry news, research reports and extensive user stories. They are aimed at decision-makers from industry, trade and logistics services.

We promise professional communication on all channels, because our digital offer with SEO-optimised online portal, newsletters, webinars and white papers are complemented by powerful events, such as the "Industry Congress".

Put your communication goals in our hands, because we understand decision-makers.

Your dispo team
Michaela Holy-Zwickelstorfer (Editor-in-Chief)
Harald Fischer (Media Consultant)

About the magazine

dispo is the austrian
Trade magazine for logistics and supply chain management

EDITION: 9,000 pieces/5 times a year

READERSHIP:
Logistics managers in industry, trade and services
8,500 hits/month

PUBLISHED SINCE: 1969

Download PDF
Note: PDF version 23.11.2023; Website prices apply.

CONTACTS

Have you got a taste for it, then get in touch!

Michaela Holy-Zwickelstorfer
Editor in chief dispo
Tel. +43 (0)1-40410-408
E-mail

Harald Fischer
Media Consultant
Tel. +43 (0)1-40410-417
E-mail

WEKA Industry Media GmbH 
Dresdner Strasse 43, 1200 Vienna
Phone: +43-1-40410
www.industriemedien.at/kontakt
www.industriemedien.at

UID: ATU72312035
Vienna Commercial Court, FN 360567 x Erste Bank, IBAN AT58 2011 1837 5737 8700, BIC GIBAATWWXXX

READER DEMOGRAPHICS

Current figures around the magazine

8.500

Page views / month

1,600 newsletter recipients

Functions in the company
Who are our readers?

Employee
52%
middle management
27%
Management / Board of Directors
21%

Readers' areas of responsibility

360 degree communication graphics with online, print and TV

360° COMMUNICATION

In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes. 

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.

Price: € 6.900,-

Thinking about content holistically and distributing it via multimedia

1. print

Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).

2. online

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.

3. TV News / Video

Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.

 

4. social media

The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.

 

5. podcast

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.

OUR
PRINT OFFERS

Feel free to talk to us about industrial, because we understand what moves the industry and what information is relevant for your development. This is how we ensure intensive reading experiences in the field of manufacturing industry.

Print topics

You will find these topics as standard in all our print editions.

Additional topics are shown below in the respective months.
01/2024
AS: 21.02. // ET: 06.03.

HEAVY POINTS

Warehouse automation: Trends Research

Intra-company transport & traffic

Innovations in the robotics market

FOCUS:
The future of freight transport

Preview

LogiMat 19-21 March

02/2024
AS: 24.04. // ET: 08.05.

HEAVY POINTS

Handling & Picking

Efficient and sustainable warehousing

FOCUS:
Safety in storage and transport

Preview

logitics & automation in Dortmund 15-16 May

03/2024
AS: 12.06. // ET: 26.06.

HEAVY POINTS

Supply Chain Management and
Supply chain security

Real estate and logistics halls

FOCUS:
Comparison of means of transport:
Road, rail, air, water

04/2024
AS: 11.09. // ET: 25.09.

HEAVY POINTS

Green logistics and the circular economy

Transport safety

Ranking Top 50 Logistics Service Providers

FOCUS:
Artificial intelligence in intralogistics

05/2024 + 06/2024
AS: 13.11. // ET: 27.11.

HEAVY POINTS

Digital transformation

Transparency on the shop floor

AI and machine learning for logistics

 

Special edition dispo Success Stories

Harald Fischer
Media Consultant
Tel. +43 (0)1-40410-417
harald.fischer@dispo.cc

PRICES AND FORMATS

Cover

Format
210 x 196 mm

+ 2 pages story

€ 6.500,-
FocusStory

Type area
185 x 260 mm

2 pages content +
Note on the cover

€ 5.750,-
1/1

Type area
185 x 260 mm

Falling
210 x 297 mm*

€ 5.200,-
Junior

Type area 
137 x 190 mm

Falling
152 x 210 mm*

€ 3.990,-
1/2 high

Type area
90 x 260 mm

Falling
105 x 297 mm*

€ 3.450,-
1/2 across

Type area
185 x 125 mm

Falling
210 x 143 mm*

€ 3.450,-
1/3 high

Type area
60 x 260 mm

Falling
74 x 297 mm*

€ 2.790,-
1/3 2-column

Type area
121 x 125 mm

 

€ 2.790,-
1/3 across

Type area
185 x 90 mm

Falling
210 x 99 mm*

€ 2.790,-
1/4 high

Type area
90 x 125 mm

 

€ 2.100,-
1/8 Triangle

Type area
90 x 60 mm

€ 1.420,-
User Report // SuccesStory

2-page article (approx. 6,500 characters) /print publication/editorial and graphic design /online publication

€ 5.200,-

All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at

Prices excl. VAT & 5% advertising tax

Placement U4:
Surcharge +10 %

Placement U2 + U3:
Surcharge +15 %

Inserts per
1.000 piece

per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50,-
up to 30 g € 451,-
up to 40 g € 473,-

Bound inserts per
1.000 piece

per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50.-
up to 30 g € 667,-
up to 40 g € 759

For inserts of less than 10,000 copies, a one-off lump sum of
€ 500,- will be charged.

Advertorials

1/1

approx. 3,000 characters + images

1/2

approx. 1,500 characters + images

1/3

approx. 1,000 characters + images

2/1 page company portrait / user report
up to 6,000 characters 
+ 3-4 images
+ logo
 
€ 2.350,-
Cover

Type area
185 x 260 mm

€ 6.500,-
1/1 page company portrait
3,000 characters 
+ 2-3 images 
+ logo
 
€ 1.580,-
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Special edition

Special edition dispo SUCCESS STORYS

Logistics in focus: rankings, market overview, studies, industry reports, top logistics solution providers, case studies

AS: 13. 11. 2024
ET: 27. 11. 2024

1/1 page company portrait
(3,000 characters + 2-3 images + logo)
1.580,-

2/1 page user story
(up to 6,000 characters + 3-4 images + logo)
2.350,-

Combi company portrait + user story
2890,-

 

OUR
ONLINE OFFERS

Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.

MONTHLY ONLINE - THEMATIC FOCUS

Give your content the stage it deserves!

What benefit do you have?

Technical data: 

Price on demand

* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.

Technical data: 

Price on demand

Can also be booked together to be the sole advertiser for a month!

Monthly online thematic focal points

These topics will be played out as an online focus on DISPO.CC in the following months.

FEBRUARY
Transparency in logistics
MARCH
Handling and picking
APRIL
Supply Chain Management
MAY
Safety in storage and transport
JUNE
Infrastructure
JULY/AUGUST
Intralogistics AMR
SEPTEMBER
The future of logistics
OCTOBER
Transport logistics
NOVEMBER
Digitisation
DECEMBER/MEN
Warehouse automation

ONLINE BANNER

Display advertising for more attention

1

IAB Billboard

Price: monthly € 2.010,-
Format: 970 x 250 px

Playout on:
Home page, subpages, article pages

2

Wallpaper

Price: € 2,900 p. m.
Format: Leaderboard + Wide Skyscraper

Playout on:
Home page, subpages, article pages

3

IAB Wide Skyscraper

Price: monthly € 1.,630,-
Format: 160 x 600 px

Playout on:
Home page, subpages, article pages

4

Sidebar

Price: monthly € 1.910,-
Format: dynamic, sticky

Playout on:
Home page, sub-pages, article pages,
+ Mobile

5

IAB Leaderboard

Price: monthly € 1.660,-
Format: 970 x 90 px

Playout on:
Home page, subpages, article pages

6

Online advertorials

The ideal tool to increase your reach and visibility

Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.

Requirements:

Price per week: € 1.500,-

Playout on:
Home + Mobile

7

HalfPage AD

Price: monthly € 2.010,-
Format: 300 x 600 px

Playout on:
Home, subpages + mobile

8

IAB Medium Rectangle

Price: monthly € 1.440,-
Format: 300 x 250 px

Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".

9

CMS-Advertorial

Playout on:
Home + Mobile

NEWSLETTER

Your message directly into the mailbox of the target group

Weekly Newsletter

Topics:
Daily news and background stories
from the logistics industry

Frequency: 1x per week (Monday)

Reach: 1,600 Subscriber

Technical data

IAB Medium Rectangle: 
300 x 250 px + target link
€ 500,-

Business Link: 
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 500,-

DIGITAL PRODUCTS

Digital solutions for your effective marketing

THEMATIC FOCUS - CONTENT HUB

Win the topic leadership! 
Reach your target group precisely on our online channels and on all search engines.

We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic); all texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.

In addition, a service box with CTA complements this thematic focus, this service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).

Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.

 

Costs

BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage

Costs: 1 year = € 7.900,-. 
Shorter periods on request.

 

MONTHLY ONLINE FOCUS

We are driving the digitalisation of content:
Every month, a topical theme offers 360-degree information on what is currently moving the industry.

Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.

Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.

Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

 

Costs

BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".

Costs: on request
*Also bookable together to be the sole advertiser for one month!

WEBINARE

From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.

Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.

You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.

We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.

Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.

Costs

BASIC PACKAGE
E-mail address
(verified by participation links)

Price on demand

WHITEPAPER

Place your whitepaper on www.dispo.cc and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.

The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion! 

Costs

BASIC PACKAGE
E-mail address
(verified by sending the download link)

Cost: € 80,- per lead
The following information can be requested for an additional charge:

Whitepaper Add-On "Pro

Secure the undivided attention of readers who are already interested.

After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!

Price on demand

Your white paper will be available on www.dispo.cc and on www.industriemedien.at/shop offered for download.

TV AND VIDEO PRODUCTS

The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.

We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.

dispo BLITZ TALK

The dispo Blitztalk presents people from logistics and their activities in an entertaining, relaxed video format. Managers, young founders, innovators and other people who work in logistics talk about a specific topic, challenges, interesting or funny incidents and observations from their everyday work.

You can also find the Blitz Talks on www.dispo.cc

1 video = 3x awareness

1# You get your finished video for your own use in web resolution
2# The product video will be available on the magazine website and in the WEKA webshop
3# Playout on social media: LinkedIn and YouTube

 

COST:
Additional offer:

Product in picture

Offer the viewers the solution to a problem that they did not know until now through this deep dive into your product world. In the TV format "PRODUCT IN THE PICTURE", your new products and innovations take centre stage and are presented by your experts in conversation with our editors. Enriched with additional video and photo material, we give your product stars the stage they need.

 

1 video = 3x awareness

1# You get your finished video for your own use in web resolution
2# The product video will be available on the magazine website and in the WEKA webshop
3# Playout on social media: LinkedIn and YouTube

 

COST:
Additional offer:
Play Video about Product in picture
Play Video about Product in picture

OUR SERVICES

You expect from your marketing: impact and result. You get from our B2B agency: exactly that.

B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS

The B2B agency from WEKA Industrie Medien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.

Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405

WEKA INDUSTRY MEDIA
FILM & TV STUDIO

Professional video studio for rent. 

Our 80-square-metre studio is equipped with a green screen and can be individually designed and branded according to the customer's wishes. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.

Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409

en_GBEnglish (UK)