THE TGA
The Austrian trade journal for
the entire technical building equipment and planning
MEDIA DATA 2024
Our leitmotif "We bring the industry together" has more meaning than ever, because TGA is the only Austrian communication platform that deals comprehensively with all building services trades and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify and video channels such as YouTube, and of course at our live events. That's what we call true 360° communication.
Whether heating, air conditioning, ventilation, refrigeration, measurement and control technology, electrical, lighting, safety and fire protection, sanitary, bathroom, wellness or facility management: with our print editions you reach more than 27,000 decision-makers eight times a year. Our special publications on the topics of building services planning, fire protection and electrical engineering are also aimed precisely at your target groups. We promise professional communication on all channels, because our digital offer with SEO-optimised online portal, newsletters, webinars and white papers are supplemented by powerful events, such as the conference "Technology in Hospitals" or our modern short format TGA CONNECT.
Put your communication goals in our hands, because we understand decision-makers.
Your TGA team
TOPIC: Building equipment
EDITION10,100 pieces/8 times a year
READERSHIP27,000 decision-makers
SINCE: 1989 (35th year)
READER DEMOGRAPHICS
Current figures around the magazine
People
read each issue of the TGA on average
Decision-makers
from all areas of technical
Building equipment
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group-specific and very close!
AWARD FOR 360° COMMUNICATION:
€ 8.900,-
OUR
PRINT OFFERS
"We bring the industry together" - this is the credo under which we view all our activities and we speak the language of TGA. Your communication needs are in the best hands with us and so we ensure intensive reading experiences in the TGA industry.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
Print topics
You will find these topics as standard in all our print editions.
HEAT SYSTEMS
TOP TOPIC
Energy & Heat
Energy sources at a glance: From fossil to renewable, from green gas to solar - everything about the building's energy supply.
FOCUS TOPIC
Space heating and distribution:
Boilers, heat pumps, hybrid systems, radiators, surface systems, heat recovery
Fairs & Events :
06-09 March 2024
We Build Energy Saving Fair Wels
TOP TOPIC
Water march:
Hygienic water supply: Standard-compliant plant engineering for hot and cold water systems, water treatment
FOCUS TOPIC
Heating water:
Preparation & Quality Assurance
TGA Events:
23 April 2024
Congress Technology in Hospitals
SANITARY
Hope Market Bathroom Renovation: Accessibility, Small Bathroom, Remodelling Solutions, Planning Tools
TOP TOPIC
Needs of the TGA - rear wall systems
Modern installation technology: systems & tools for planning, design & implementation; cross-trade work; status of BIM in installation technology
FOCUS TOPIC
Pipes & Pipe Systems, Connection Technology, Clamps, Valves & Pumps
TOP TOPIC
Shortage of skilled workers in the
TGA focus on labour market, education and training - with education ranking TGA Austria
FOCUS TOPIC
Employer profiles:
What distinguishes the best employers in the TGA sector
SANITARY
The green bathroom for a conscious lifestyle: sustainability, natural materials, water saving
TOP TOPIC
Everything about digitalisation
Building automation & smart building: measurement, control, regulation rethought
FOCUS TOPIC
Tools and systems for planning:
BIM, CAD, AI, digital twin, cloud & co.
TOP TOPIC
The big TGA heating booklet
Heat supply in buildings: new ways of expanding, converting and constructing - from ice storage to hydrogen systems
FOCUS TOPIC
Market leader heat pump:
From challenger to hunted - the systems in comparison
SANITARY
Hotel & tourism: wellness, usability, hygiene, partial and complete renovation, bathroom design
TOP TOPIC
All Air
Everything about ventilation technology: ventilation systems, comfort ventilation, air purification, air humidification, ventilation cleaning, energy efficiency, hygiene, maintenance & servicing.
FOCUS TOPIC
Air conditioning and refrigeration:
Natural refrigerants, legal and normative framework conditions, individual and system solutions for increasing cooling demand
TOP TOPIC
Redevelopment
Increasing the renovation rate: strategies, subsidies, offers & systems
FOCUS TOPIC
Renovation of building technology in the life cycle:
Circular product solutions for the implementation of sustainable principles
SANITARY
Bathroom innovations for 2025: digitalisation, surfaces, water management, shower toilet
PRICES AND FORMATS
Format
200 x 174.5 mm
Type area
185 x 255 mm
Falling
210 x 297 mm*
Type area
141 x 201 mm
Falling
152.5 x 215 mm*
Type area
93 x 262 mm
Falling
100 x 297 mm*
Type area
184 x 132 mm
Falling
210 x 143 mm*
Type area
60 x 262 mm
Falling
73 x 297 mm*
Type area
184 x 86 mm
Falling
210 x 95 mm*
Type area
93 x 132 mm
Falling
100 x 143 mm*
Type area
184 x 63 mm
Falling
210 x 72 mm*
Type area
44 x 262 mm
Falling
55 x 297 mm*
Type area
63 x 93 mm
Type area
184 x 29 mm
Placement U2, U3, U4:
€ 5.790,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides. Surcharge € 265,-
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at
Prices excl. VAT & 5% advertising tax
Inserts per
1.000 piece
Bound inserts per
1.000 piece
For inserts of less than 10,000 copies, a one-off lump sum of
€ 500,- will be charged.
SPECIAL EDITS
FAIR NEWSPAPER WELS
Hybrid exhibition newspaper for the WeBuild Energy Saving Exhibition 2024
AS: 08. 02. 2024
ET: 22. 02. 2024
Sustainability and rapid dissemination of information!
Boost your presence at WeBuild Energiesparmesse 2024 in Wels.
Our fair newspaper is presented in two versions: as an e-paper in handy A4 format and in printed form.
The e-paper edition will be published before the event.
SOLAR & PHOTOVOLTAICS REPORT 2024
Special issue on PV & Solar
AS: 27. 05. 2024
ET: 14. 06. 2024
- HEATING & HEATING SYSTEMS
- ENERGY, ENERGY USE & ENERGY EFFICIENCY
- RENEWABLE & SUSTAINABLE SYSTEMS, SOLAR & PV
AS: 30. 04. 2024
ET: 15. 05. 2024
FIRE PROTECTION REPORT 2024
AS: 31. 09. 2024
ET: 28. 11. 2024
Topics:
- Digital and technical advances in fire protection
- Fire alarm systems, smoke and gas warning systems
- Accessibility and fire protection concepts with practical implementation
- Historic preservation in the context of fire protection
- Innovative access systems and protective measures against burglary and theft
- Mechanical and technical safety technologies
- Planning, control and regulation in fire protection
- Standards and legal regulations
TGA YEARBOOK PLANNING 2025
All topics around TGA planning - The annual main work of the Austrian. Planners' Association
AS: 09. 10. 2024
ET: 17. 12. 2024
Our yearbook is aimed at a wide range of professionals and stakeholders, including engineering consultants, planning offices (planners), engineering consultants, building owners (private & municipal) and investors.
The diverse contents of the Yearbook are designed to best serve the needs and interests of these target groups:
Future trends, reference reports, solution reports, product innovations.
OUR
ONLINE OFFERS
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
MONTHLY ONLINE - THEMATIC FOCUS
Give your content the stage it deserves!
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- min. 1 picture in landscape format (16:9)
- Text for the creation of an article
Price on demand
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price on demand
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
Price to 3.500,-
Monthly online thematic focal points
These topics will be played out as an online focus on TGA.AT in the following months.
ONLINE BANNER
Display advertising for more attention
IAB Billboard
Price (per month): € 2.210,-
Format: 970 x 250 px
Playout on:
Home page, subpages, article pages
Wallpaper
Price (per month): € 3.520,-
Format: Leaderboard + Wide Skyscraper
Playout on:
Home page, subpages, article pages
IAB Wide Skyscraper
Price (per month): € 1.800,-
Format: 160 x 600 px
Playout on:
Home page, subpages, article pages
Sidebar
Price (per month): € 2.100,-
Format: dynamic, sticky
Playout on:
Home page, sub-pages, article pages,
+ Mobile
IAB Leaderboard
Price (per month): € 1.850,-
Format: 970 x 90 px
Playout on:
Home page, subpages, article pages
Online advertorials
The ideal tool to increase your reach and visibility
Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.
Requirements:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
Price per week: € 1.320,-
Playout on:
Home + Mobile
HalfPage AD
Price (per month): € 2.210,-
Format: 300 x 600 px
Playout on:
Home, subpages + mobile
IAB Medium Rectangle
Price (per month): € 1.590,-
Format: 300 x 250 px
Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".
NEWSLETTER
TGA weekly
Frequency: 1 x per week
Topics: Daily news from the TGA industry
Sanitary, Bathroom & Wellness - Trendletter
Frequency: 1 x monthly
Topics: The most important and interesting trends on the topics of sanitation, bathroom and wellness
Planner Newsletter
Frequency: 1 x monthly
Topics: All information about TGA planning
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 510,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 510,-
Newsletter Sponsoring
6 months: € 3.000,-
12 months: € 5.000,-
DIGITAL PRODUCTS
Digital solutions for your effective marketing
THEMATIC FOCUS - CONTENT HUB
Win the topic leadership!
Reach your target group precisely on our online channels and on all search engines.
We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic), all texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.
In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).
Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.
Costs
BASIC PACKAGE
Home page placement
6 editorially written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage
Costs: 1 year = € 10,000
Shorter periods on request.
MONTHLY ONLINE FOCUS
We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.
Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
Costs
BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".
Costs: on request
*Also bookable together to be the sole advertiser for one month!
WEBINARE
From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.
Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.
You have an interesting topic, product or just want to gain new leads? We help you to get your idea off the ground, starting with the concept, through application to implementation.
We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.
Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.
Costs
BASIC PACKAGE
E-mail address
(verified by participation links)
The following information can be requested for an additional charge:
- Personal details
- Company name
- professional data
Costs: € 5.900,-
WHITEPAPER
Place your whitepaper on www.tga.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.
The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our TGA editorial team. This is how you boost lead generation and significantly increase conversion!
Costs
BASIC PACKAGE
E-mail address
(verified by sending the download link)
Costs: 30 leads = € 2.400,-.
The following information can be requested for an additional charge:
- Personal details
- Company name
- Location of the company
- Details of the company
- professional data
- Telephone number
Whitepaper Add-On "Pro
Secure the undivided attention of readers who are already interested.
After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!
Price on demand
Your white paper will be available on www.tga.at and on www.industriemedien.at/shop offered for download.
TV AND VIDEO PRODUCTS
The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
English (UK) 
Deutsch (Österreich)