ELECTROPRACTICE @PUNKTUM

Austria's trade magazine for electrical engineering and energy supply

MEDIA DATA 2024

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Achieve topic leadership with our communication channels!

Our leitmotif "We bring the industry together" has more meaning than ever, because Elektropraxis is the only Austrian communication platform that deals comprehensively with the entire spectrum of electrical engineering & installation and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify and video channels such as Youtube and, of course, at our live events. That's what we call true 360° communication.

Practical and authentic, we report on the entire spectrum of electrical engineering in Austria: from power generation with a focus on renewable, decentralised systems to storage and distribution to electrical installation, lighting and communication technology with a focus on building technology and smart homes. Elektropraxis@Punktum is published five times a year and is sent to the target group of building and electrical engineers. Readers are kept up to date with the latest information via the website www.elektropraxis.at and the fortnightly newsletter. Elektropraxis@Punktum sees itself as an information platform for electrical engineers, planners, plant constructors, plant operators, energy suppliers and municipalities. User reports and on-site research convey current trends and market developments.

We promise professional communication on all channels, because our digital offer with SEO-optimised online portal, newsletters, webinars and whitepapers is complemented by powerful events, such as the conference "Technology in the hospital".

Put your communication goals in our hands, because we understand decision-makers.

Your Elektropraxis Team

About the magazine

EDITION: 6,300 pieces/5 times a year

READERSHIP: Installation companies, wholesalers and retailers, architects and electrical planners, industrial plant engineers from the 500 largest industrial companies, mayors and municipalities, etc.

CONTACTS

Have you got a taste for it, then get in touch!

Reinhard Ebner
Editor-in-Chief - Elektropraxis@Punktum
Tel. +43-650-23-096-50
E-mail

Lena Wechselberger
Editorial office - Elektropraxis@Punktum
Tel. +43-676-831-87-440
E-mail

Marianne Schmidt
Media Consultant
Tel. +43-676-831-87-256
E-mail

Martin Mock
Media Consultant
Tel. +43-676-831-87-427
E-mail

WEKA Industry Media GmbH 
Dresdner Strasse 43, 1200 Vienna
Phone: +43-1-40410
www.industriemedien.at/kontakt
www.industriemedien.at

UID: ATU72312035
Vienna Commercial Court, FN 360567 x Erste Bank, IBAN AT58 2011 1837 5737 8700, BIC GIBAATWWXXX

READER DEMOGRAPHICS

Current figures around the magazine

Reader structure

360° COMMUNICATION

In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes. 

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.

Thinking about content holistically and distributing it via multimedia

1. print

Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).

2. online

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.

3. TV News / Video

Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.

 

4. social media

The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.

 

5. podcast

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.

AWARD FOR 360° COMMUNICATION:
€ 7.900,-

OUR
PRINT OFFERS

Elektropraxis@Punktum provides valuable analysis and reports on current industry trends and market developments. This information is crucial for professionals and decision-makers who want to adapt their business strategies in the dynamic electrical industry. This holistic approach contributes to the further development and information transfer in electrical engineering.

Print topics

You will find these topics as standard in all our print editions.

Additional topics are shown below in the respective months.
Engagement Rate_New
PV & electricity storage
Engagement Rate_New
Energy: Use, Efficiency & Sustainability
Engagement Rate_New
Building automation / MSR
Engagement Rate_New
Light, luminaires, planning, control & efficiency
Engagement Rate_New
Protection & Safety
1/2024
AS: 28.02. // ET: 13.03.

FOCUS: Electrical engineering
The sun is sure to come back, energy solutions, e-mobility, PV & heat pump 

FOCUS: Power engineering
Large-scale plants and energy communities as an important contribution to the energy transition: Legal situation, practical examples, providers

  • ENERGY: USE, EFFICIENCY & SUSTAINABILITY
  • POWER GENERATION, POWER DISTRIBUTION, LINE TECHNOLOGY, UVV, SMART GRID
  • PHOTOVOLTAICS & ELECTRICITY STORAGE
  • TOOLS, INSTALLATION MATERIAL & SERVICE
  • SMART HOME - HOUSE OF THE FUTURE
  • BUILDING AUTOMATION & MSR
  • ACCESS & MONITORING 
  • PROTECTION & SAFETY OF THE BUILDING: FIRE PROTECTION, LIGHTNING PROTECTION, SURGE PROTECTION

 

Fairs & Events :

January 2024
Rexel days

3-8 March 2024
L&B

2/2024
AS: 02.04. // ET: 17.04.

FOCUS: Electrical engineering
Robot Home: What we can expect from the smart home in the future, and how AI will influence our living. Plus: All the innovations at L&B

FOCUS: Power engineering
AI and automation as drivers of tomorrow's energy supply.

  • ENERGY: USE, EFFICIENCY & SUSTAINABILITY
  • POWER GENERATION, POWER DISTRIBUTION, LINE TECHNOLOGY, UVV, SMART GRID
  • PHOTOVOLTAICS & ELECTRICITY STORAGE
  • TOOLS, INSTALLATION MATERIAL & SERVICE
  • SMART HOME - HOUSE OF THE FUTURE
  • BUILDING AUTOMATION & MSR
  • LIGHT & LUMINAIRE PLANNING, CONTROL & EFFICIENCY
  • ACCESS & MONITORING 
  • PROTECTION & SAFETY OF THE BUILDING: FIRE PROTECTION, LIGHTNING PROTECTION, SURGE PROTECTION

 

3/2024
AS: 27.05. // ET: 14.06.

FOCUS: Electrical engineering
Light up! We illuminate you: lamp ban, luminaire replacement and lighting concepts from home to municipality 

FOCUS: Power engineering
Grid expansion until 2030- What is coming? What is missing? Who will do it?

  • ENERGY: USE, EFFICIENCY & SUSTAINABILITY
  • POWER GENERATION, POWER DISTRIBUTION, LINE TECHNOLOGY, UVV, SMART GRID
  • TOOLS, INSTALLATION MATERIAL & SERVICE
  • SMART HOME - HOUSE OF THE FUTURE
  • BUILDING AUTOMATION & MSR
  • LIGHT & LUMINAIRE PLANNING, CONTROL & EFFICIENCY
  • PROTECTION & SAFETY OF THE BUILDING: FIRE PROTECTION, LIGHTNING PROTECTION, SURGE PROTECTION

 

Fairs & Events:

19-21 June 2024
Intersolar (Munich)

4/2024
AS: 11.09. // ET: 25.09.

FOCUS: Electrical engineering
Existing buildings as a challenge - the electrotechnical refurbishment from the cable distributor to the socket outlet

FOCUS: Power engineering
The energy map of Austria - the big overview: Power plants, large-scale plants, energy communities, joint generation plants.

  • ENERGY: USE, EFFICIENCY & SUSTAINABILITY
  • POWER GENERATION, POWER DISTRIBUTION, LINE TECHNOLOGY, UVV, SMART GRID
  • PHOTOVOLTAICS & ELECTRICITY STORAGE
  • TOOLS, INSTALLATION MATERIAL & SERVICE
  • E-MOBILITY, WALLBOXES & INFRASTRUCTURE
  • SMART HOME - HOUSE OF THE FUTURE
  • BUILDING AUTOMATION & MSR
  • LIGHT & LUMINAIRE PLANNING, CONTROL & EFFICIENCY
  • ACCESS & MONITORING 
  • PROTECTION & SAFETY OF THE BUILDING: FIRE PROTECTION, LIGHTNING PROTECTION, SURGE PROTECTION

Fairs & Events :

Preview
October 2024
Sonepar Partner Days

5/2024
AS: 19.11. // ET: 04.12.

FOCUS: Electrical engineering
The best electrical engineering innovations 2025: hardware and software, tools, accessories. Plus: The wholesale special!

FOCUS: Power engineering
This is how we beat the doldrums. All information about energy supply, energy storage and grid stability.

  • ENERGY: USE, EFFICIENCY & SUSTAINABILITY
  • POWER GENERATION, POWER DISTRIBUTION, LINE TECHNOLOGY, UVV, SMART GRID
  • PHOTOVOLTAICS & ELECTRICITY STORAGE
  • TOOLS, INSTALLATION MATERIAL & SERVICE
  • E-MOBILITY, WALLBOXES & INFRASTRUCTURE
  • SMART HOME - HOUSE OF THE FUTURE
  • BUILDING AUTOMATION & MSR
  • LIGHT & LUMINAIRE PLANNING, CONTROL & EFFICIENCY
  • ACCESS & MONITORING 
  • PROTECTION & SAFETY OF THE BUILDING: FIRE PROTECTION, LIGHTNING PROTECTION, SURGE PROTECTION

Fairs & Events :

Nachlese
Sonepar Partner Days

Marianne Schmidt
Tel. +43-676-831-87-256
marianne.schmidt@industriemedien.at

Martin Mock
Tel. +43-676-831-87-427
martin.mock@industriemedien.at

PRICES AND FORMATS

Cover

Format 
210 x 233 mm

€ 5.500,-
1/1

Type area
186 x 255 mm

Falling
210 x 297 mm*

€ 4.900,-
Junior

Type area 
138 x 185 mm

Falling
151.5 x 204 mm*

€ 3.050,-
1/2 high

Type area
91 x 255 mm

Falling
104 x 297 mm*

€ 3.050,-
1/2 across

Type area
186 x 125 mm

Falling
210 x 143 mm*

€ 3.050,-
1/3 high

Type area
60 x 255 mm

Falling
73 x 297 mm*

€ 2.200,-
1/3 across

Type area
186 x 82 mm

Falling
210 x 101 mm*

€ 2.200,-
1/4 high

Type area
91 x 125 mm

Falling 
104 x 143 mm*

 

€ 1.750,-
1/4 across

Type area
186 x 60 mm

Falling
210 x 79 mm*

€ 1.750,-
1/8 high

Type area
91 x 60 mm

€ 980,-
1/8 across

Type area
186 x 30 mm

 

€ 980,-

Placement U2, U3, U4:
€ 5.200,-

All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides. Surcharge € 260,-
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at

Prices excl. & 5% Advertising tax

Inserts per
1.000 piece

per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50,-
up to 30 g € 451,-
up to 40 g € 473,-

Bound inserts per
1.000 piece

per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50,-
up to 30 g € 667,-
up to 40 g € 759

For inserts of less than 10,000 copies, a one-off lump sum of
€ 500,- Euro will be charged.

SPECIAL EDITS

FAIR NEWSPAPER WELS

Hybrid trade fair newspaper for WeBuild/ Energiesparmesse 2024

AS: 08. 02. 2024
ET: 22. 02. 2024

Sustainability and rapid dissemination of information!
Boost your presence at Webuild Energiesparmesse 2024 in Wels.

Our fair newspaper is presented in two versions: as an e-paper in handy A4 format and in printed form.

The e-paper edition will be published before the event.

SOLAR & PHOTOVOLTAICS REPORT 2024

Special issue on PV & Solar

AS: 27. 05. 2024
ET: 14. 06. 2024

  • HEATING & HEATING SYSTEMS
  • ENERGY, ENERGY USE & ENERGY EFFICIENCY
  • RENEWABLE & SUSTAINABLE SYSTEMS, SOLAR & PV

FIRE PROTECTION REPORT 2024

Special Issue Fire Protection & Safety

AS: 31. 09. 2024
ET: 28. 11. 2024

Topics:

  • Digital and technical advances in fire protection
  • Fire alarm systems, smoke and gas warning systems
  • Accessibility and fire protection concepts with practical implementation
  • Historic preservation in the context of fire protection
  • Innovative access systems and protective measures against burglary and theft
  • Mechanical and technical safety technologies
  • Planning, control and regulation in fire protection
  • Standards and legal regulations

 

TGA ANNUAL PLANNING 2025

All topics around TGA planning - The annual main work of the Austrian. Planners' Association

AS: 09. 10. 2024
ET: 09. 12. 2024

Our yearbook is aimed at a wide range of professionals and stakeholders, including engineering consultants, planning offices (planners), engineering consultants, building owners (private & municipal) and investors.

The diverse contents of the Yearbook are designed to best serve the needs and interests of these target groups:

Future trends, reference reports, solution reports, product innovations.

OUR
ONLINE OFFERS

Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.

ONLINE BANNER

Display advertising for more attention

1

IAB Billboard

Price (per month): € 2.210,-
Format: 970 x 250 px

Playout on:
Home page, subpages, article pages

2

Wallpaper

Price (per month): € 3.520,-
Format: Leaderboard + Wide Skyscraper

Playout on:
Home page, subpages, article pages

3

IAB Wide Skyscraper

Price (per month): € 1.800,-
Format: 160 x 600 px

Playout on:
Home page, subpages, article pages

4

Sidebar

Price (per month): € 2.100,-
Format: dynamic, sticky

Playout on:
Home page, sub-pages, article pages,
+ Mobile

5

IAB Leaderboard

Price (per month): € 1.850,-
Format: 970 x 90 px

Playout on:
Home page, subpages, article pages

6

Online advertorials

The ideal tool to increase your reach and visibility

Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.

Requirements:

Price per week: € 1.320,-

Playout on:
Home + Mobile

7

HalfPage AD

Price (per month): € 2.210,-
Format: 300 x 600 px

Playout on:
Home, subpages + mobile

8

IAB Medium Rectangle

Price (per month): € 1.590,- 
Format: 300 x 250 px

Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".

NEWSLETTER

Your message directly into the mailbox of the target group

Elektropraxis@PUNKTUM Newsletter

Frequency: 2 x per month

Topics: Daily news, industry interviews,
Background reports and technical articles from electrical engineering

Technical data

IAB Medium Rectangle: 
300 x 250 px + target link
€ 465,-

Business Link: 
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 465,-

Newsletter Sponsoring

6 months: € 2.800,-
12 months: € 4.900,-

DIGITAL PRODUCTS

Digital solutions for your effective marketing

THEMATIC FOCUS - CONTENT HUB

Win the topic leadership! 
Reach your target group precisely on our online channels and on all search engines.

We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.

In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).

Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.

Costs

BASIC PACKAGE
Home page placement
6 editorially written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage

Costs: 1 year = € 10,000 
Shorter periods on request.

 

MONTHLY ONLINE FOCUS

We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.

Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.

Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.

Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

 

Costs

BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".

Costs: € 3.200,-
*Also bookable together to be the sole advertiser for one month!

WEBINARE

From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.

Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.

You have an interesting topic, product or just want to gain new leads? We help you to get your idea off the ground, starting with the concept, through application to implementation.

We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.

Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.

Costs

BASIC PACKAGE
E-mail address
(verified by participation links)

Price on demand

WHITEPAPER

Place your whitepaper on www.elektropraxis.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.

The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion! 

Costs

BASIC PACKAGE
E-mail address
(verified by sending the download link)

Costs: 30 leads = € 2.400,-.
The following information can be requested for an additional charge:

Whitepaper Add-On "Pro

Secure the undivided attention of readers who are already interested.

After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!

Price on demand

Your white paper will be available on www.elektropraxis.at and on www.industriemedien.at/shop offered for download.

TV AND VIDEO PRODUCTS

The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.

We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.

Round Table Talks - Always on the pulse of time!

Topics of interest and concern to the industry will be discussed in top-class meetings. Discussion rounds and you can be part of it as a sponsor. The topic receives increased attention through our media channels: Print, Online, Newsletter and Social Media, LinkedIn Event

We need the topic proposal & desired candidates
Duration: one hour.

 

As a sponsor you enjoy the following advantages

A seat on the panel

Branding on the landing page - connection with the theme

Mention in our activation activities: Announcements/short interviews. Played out across all channels: social media, LinkedIn, newsletter.

LIVE broadcast of the discussion

The participant leads after the event

BASE PRICE:
€ 6.900,-

Product in picture

Offer the viewers the solution to a problem that they did not know until now through this deep dive into your product world. In the TV format "PRODUCT IN THE PICTURE", your new products and innovations take centre stage and are presented by your experts in conversation with our editors. Enriched with additional video and photo material, we give your product stars the stage they need.

 

1 video = 3x awareness

1# You get your finished video for your own use in web resolution
2# The product video will be available on the magazine website and in the WEKA webshop
3# Playout on social media: LinkedIn and YouTube

 

COST:
Additional offer:
Play Video about Product in picture
Play Video about Product in picture

OUR SERVICES

You expect from your marketing: impact and result. You get from our B2B agency: exactly that.

B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS

The B2B agency from WEKA Industrie Medien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.

Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405

WEKA INDUSTRY MEDIA
FILM & TV STUDIO

Professional video studio for rent. 

Our 80-square-metre studio is equipped with a green screen and can be individually designed and branded according to the customer's wishes. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.

Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409

en_GBEnglish (UK)