BUSINESS NEWS

Securing the tried and tested, developing the new . . .
... now more than ever! For a successful economic future

MEDIA DATA 2025

Safeguarding the tried and tested, Developing the new . . .
For over 25 years, WIRTSCHAFTSNACHRICHTEN has been the media brand for customised target group communication and for the optimal implementation of your advertising message in the area of business-to-business communication. We report and communicate business 360 degrees - regionally, Austria-wide and comprehensively.
 
In 2025, we are also safeguarding the tried and tested and continuing our successful concept with 10 strong print editions with our regional focus on the Danube region, West and South. And we are developing something new and expanding our digital presence with a modern news website, a stronger social media presence and innovative multimedia offerings.
 
Reach your target group precisely at all our touchpoints: online, our social media channels, our weekly newsletter - but of course also in print.
 
We look forward to successfully shaping the next chapter of business news with you.
 
Stefan Rothbart, Editor-in-Chief
Harald Mühlecker, Sales Manager
About the magazine

EDITION *

Danube region: 12,980 units
West: 7,866 copies
South: 11,965 copies

Austria: 32,811 copies

PUBLISHED SINCE: 1998

* LAE-tested

Download WIRTSCHAFTSNACHRICHTEN media data (PDF)

YOUR CONTACT PERSONS

We look forward to hearing from you!

Stefan Rothbart, BA
Editor-in-Chief, Site Manager Graz
+43-676-831 87 488
E-mail

Harald Mühlecker
Sales Manager Austria
+43-676-831 87 491
E-mail

Angelika Nairz
Project manager
Phone +43-676-831 87 489
E-mail

Lilo Bolen
Online editorial office
Phone +43-676-831 87 462
E-mail

WEKA Industry Media GmbH 
Dresdner Strasse 43, 1200 Vienna
Phone: +43-1-40410
www.industriemedien.at/kontakt
www.industriemedien.at

UID: ATU72312035
Vienna Commercial Court, FN 360567 x Erste Bank, IBAN AT58 2011 1837 5737 8700, BIC GIBAATWWXXX

READER DEMOGRAPHICS

Current figures around the magazine

WIRTSCHAFTSNACHRICHTEN is used intensively by its target group of decision-makers. According to LAE, we reach 19.4 per cent of Austrian decision-makers every month. This corresponds to around 68,000 contacts. Applied to a year, this figure means that we reach 680,000 readers and are used accordingly by these people. The underlying value here is the CMR3 value (cross-media reach), i.e. the print and digital reach. This gives businesses, media agencies and public sector organisations the facts they need to plan their media campaigns accurately and efficiently.

Grow with us!

+ 24 %

Range 2023*

With an increase of around 24 per cent, we succeeded in significantly increasing our reach for the fourth time in a row in 2023.

*Source: Reader analysis of decision-makers 2023, IFES

Reach with us

19,4 %

Users per month

Almost 19.4 per cent of all Austrian decision-makers from business, politics and society consult wirtschafts-nachrichten.at every month

680.000

Premium contacts per year

in the centre of your target group

Source: CMR3 value according to LAE reader analysis decision-makers 2023

These industries read us

Tailor-made target group contacts optimise communication:
We select the optimum target groups for our customers from over 280,000 well-maintained addresses of top decision-makers, categorised by industry.

360° COMMUNICATION

We design and produce content according to the "360-degree communication method" in order to disseminate your content to your target group in analogue and digital form. This means that an article is not only published in print, but also digitally on our website and via social media channels. In addition, we offer informative and exciting podcast episodes that delve deeper into key topics of current economic events.

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.

Thinking about content holistically and distributing it via multimedia

1. print

Example: Abridged version of an interview with a CEO/GF in the magazine. A video can optionally be recorded in parallel or separately.

2. online

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where a full-length video could also be embedded.

3. social media

We use LinkedIn to interactively communicate targeted stories and top articles as well as advertising content to decision-makers on the largest professional social media network.

4. podcast

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.

5th Newsletter

With our Austria-wide and regional weekly newsletters, we reach top decision-makers with our weekly information updates.

OUR
PRINT OFFERS

For over 25 years, the BUSINESS NEWS THE media brand for a customised target group approach and for optimal implementation of your advertising message in the area of business-to-business communication.

We report and communicate business 360 degrees - regionally, throughout Austria and comprehensively.

  • With us, you reach your target group with pinpoint accuracy.
  • Our content is precisely tailored to the interests of decision-makers
  • Specialist journalists guarantee the decisive added value for your business success.
  • With our regional editions DONAURAUM, WEST, SOUTH, we reach out to regionally connected and interacting economic areas.
  • WIRTSCHAFTSNACHRICHTEN is the ONLY business medium in Austria that combines a regional and Austria-wide target group approach on a monthly basis.

Theme and publication plan 

 

1-2/2025
AS: 23 JAN // ET: 5.2.

Austria focus topics
Education and training, energy, environmental technology, waste disposal & recycling, innovation, green tech

Thematic focus
Location - company settlements, clusters, regions, living, living and working space

Region Special
Vorarlberg as a centre of technology

Sector focus Regional
Regional healthcare companies, prevention, health care

3/2025
AS: 20 FEB // ET: 5.3.

Austria focus topics
EPU & SMEs, subsidies, insurance, tourism & hotel industry, women in business

Thematic focus
Logistics - transport, intralogistics, supply chains, infrastructure

Region Special
Industrialised Upper Austria

Sector focus Regional
Motor vehicles, commercial vehicles, public transport

4/2025
AS: 20 MARCH // ET: 2.4.

Austria focus topics
Health & mental health, spa hotels, retreats, health tourism, burnout prevention, digital health

Thematic focus
Climate protection - ESG, ecological transformation, sustainable awareness-raising, funding

Region Special
Vienna as a top international location

Sector focus Regional
Education, training, seminars, further education, career

5/2025
AS: 24 APRIL // ET: 7.5.

Austria focus topics
Wood & paper, Environment & waste management, Circular economy, Municipal economy

Thematic focus
Research & Education - Training and further education, qualification

Region Special
Energy location Southern Austria

Sector focus Regional
Agriculture and food producers

6/2025
AS: 22 MAY // ET: 4.6.

Austria focus topics
E-mobility, charging infrastructure, automotive, transport, commercial vehicles and logistics

Thematic focus
Digital transformation - IT, AI technology, cybersecurity, industrial co-pilot, sensor technology

Region Special
Innovation Region Lower Austria

Sector focus Regional
Building trade, ancillary building trade, civil engineers

7-8/2025
AS: 18 JUNE // ET: 2.7.

Austria focus topics
Export economy, export financing, supply chains, customs regulations, infrastructure

Thematic focus
Industry - technology, AI applications, automation, robotics, green transformation

Region Special
European Region Tyrol

Sector focus Regional
Tax consultants, business consultants, accountants and lawyers

9/2025
AS: 21 AUGUST // ET: 3.9.

Austria focus topics
Digital transformation, EPU & SMEs, investment and financing, architecture, residential construction and property

Thematic focus
Next-Place-to-Work - new working environments, best employers, diversity, HR management, training and development, attracting and retaining skilled workers, innovative workplaces

Region Special
Industrial Styria / Area South

Sector focus Regional
Wood and forestry

10/2025
AS: 18 SEPT // ET: 1.10.

Austria focus topics
Teaching & careers, business start-ups & succession, innovation, R&D

Thematic focus
Sustainability & ESG, circular economy, CSR, ecology, resource efficiency, coaching & consulting, sustainability reporting

Region Special
Creative and cultural land Salzburg

Sector focus Regional
Trade and distribution

11/2025
AS: 23 OCT // ET: 5.11.

Austria focus topics
Transport, commercial vehicles, logistics & fleet management, infrastructure, technology & automation

Thematic focus
Construction industry, commercial space & office property

Region Special
DACH region

Sector focus Regional
IT, network, security in regional trade

12/2025
AS: 20 NOV // ET: 3.12.

Austria focus topics
Conventions, events, trade fairs, MICE, cybersecurity & digitalisation

Thematic focus
Energy - energy transition, energy production, grid infrastructure & security of supply, energy efficiency

Region Special
Carinthia / Alps-Adriatic region as a centre of technology

Sector focus Regional
Personnel, Recruiting, HR, Labour Market Service

Harald Mühlecker
Sales Manager Austria
+43-676-831 87 491
E-mail

Stefan Rothbart, BA
Editor-in-Chief, Site Manager Graz
+43-676-831 87 488
E-mail

ADVERTISING PRICES AND FORMATS

1/1 high

Type area
175 x 250 mm

Falling
210 x 280 mm*

1/1 landscape:
on request
3/4 high

Type area 
130 x 250 mm

Falling
150 x 280 mm*

3/4 landscape:
on request
2/3 high

Type area
115 x 250 mm

Falling
135 x 280 mm*

2/3 transverse:
on request
1/2 high

Type area
85 x 250 mm

Falling
105 x 280 mm*

1/2 across

Type area
175 x 122.5 mm

Falling
210 x 137.5 mm*

1/3 high

Type area
60 x 250 mm

Falling
75 x 280 mm

1/3 across

Type area
175 x 80 mm

Falling
210 x 95 mm*

1/4 high

Type area
40 x 250 mm

Falling
60 x 280 mm*

1/4 across

Type area
175 x 60 mm

Falling
210 x 75 mm*

1/4 crate

Type area
85 x 122.5 mm

Falling
105 x 137.5 mm*

1/8 Teaser

Type area
175 x 30 mm

Falling
210 x 45 mm*

2/1 page
Double page

Type area
380 x 250 mm

Falling
420 x 280 mm*

All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at

Prices excl. VAT and 5% advertising tax

For inserts of less than 10,000 copies, a one-off flat rate of 500 euros will be charged in addition to the insert price.

Advertising rates Austria-wide

1/1 page: € 11.730,-

3/4 page: € 11.150,-

2/3 page: € 10.070,-

1/2 page: € 6.690,-

1/3 page: € 5.090,-

1/4 page: € 3.750,-

1/8 page: € 1.950,-

2/1 page: € 23.370,-

Surcharges

Placement U4:
Surcharge +10 %

Placement U2 + U3:
Surcharge +15 %

Inserts per
1.000 piece

per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50
up to 30 g € 451,-
up to 40 g € 473,-

Bound inserts per
1.000 piece

per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50
up to 30 g € 667,-
up to 40 g € 759

ADVERT PRICES SOUTH

Print run SOUTH:
11,965 copies

Postal distribution: 6,511 copies 
Reading circle (read-along factor 12.3): 1,500 copies 
Other types of distribution (bulk subscriptions, trade fairs, events): 3,954 copies 
Widespread circulation: 11,965 copies

Advertising rates SOUTH

1/1 page: € 5.920,-

3/4 page: € 5.450,-

2/3 page: € 4.790,-

1/2 page: € 3.450,-

1/3 page: € 2.460,-

1/4 page: € 1.850,-

1/8 page: € 950,-

2/1 page: € 11.740,-

Surcharges

Fixed space inside: € 440,-
2nd and 3rd cover page: € 1.240,-
4th cover page: € 2.010,-

ADVERT PRICES WEST

Print run WEST:
7,866 copies

Postal distribution: 5,388 copies 
Reading circle (read-along factor 12.3): 1,900 copies
Other types of distribution (bulk subscriptions, trade fairs, events): 578 copies
Widespread circulation: 7,866 copies

Advertising rates WEST

1/1 page: € 4.710,-

3/4 page: € 3.990,-

2/3 page: € 3.770,-

1/2 page: € 2.690,-

1/3 page: € 2.430,-

1/4 page: € 1.640,-

1/8 page: € 860,-

2/1 page: € 9.480,-

Surcharges

Fixed space inside: € 440,-
2nd and 3rd cover page: € 1.240,-
4th cover page: € 2.010,-

ADVERTISING PRICES DANUBE REGION

Print run DONAURAUM:
12,980 copies

Postal distribution: 8,980 copies 
Reading circle (read-along factor 12.3): 2,500 copies
Other types of distribution (bulk subscriptions, trade fairs, events): 1,500 copies
Widespread circulation: 12,980 copies

Advertising rates DONAURAUM

1/1 page: € 7.120,-

3/4 page: € 6.500,-

2/3 page: € 5.910,-

1/2 page: € 4.170,-

1/3 page: € 2.970,-

1/4 page: € 2.230,-

1/8 page: € 1.120,-

2/1 page: € 14.240,-

Surcharges

Fixed space inside: € 440,-
2nd and 3rd cover page: € 1.240,-
4th cover page: € 2.010,-

OUR
ONLINE OFFERS

Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.

  • Your content can unfold its full impact and fits your audience in a targeted way.
  • We never think in just one direction, but have 360-degree solutions ready for you.
  • Present your expertise and we will supply interested decision-makers on our platforms.

Monthly online thematic focal points

These topics will be played out as an online focus on WIRTSCHAFTS-NACHRICHTEN.AT in the following months.

 

JANUARY
Location
FEBRUARY
Location
MARCH
Logistics
APRIL
Climate protection
MAY
Research & Education
JUNE
Digital transformation
JULY
Industry
AUGUST
Industry
SEPTEMBER
Next-Place-to-Work
OCTOBER
Sustainability
NOVEMBER
Construction industry
DECEMBER
Energy

MONTHLY ONLINE - THEMATIC FOCUS

Give your content the stage it deserves!

What benefit do you have?
  • We are driving the digitalisation of content: every month, a topical thematic focus offers 360-degree information on what is currently moving the industry.
  • Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
  • Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
  • Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
  • CMS-Advertorial

Technical data: 

  • 200 displayed characters* (headline, heading + text)
  • min. 1 picture in landscape format (16:9)
  • Text for the creation of an article

€ 490,- per week

* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.

  • Service Box

Technical data: 

  • 1 picture in landscape format (16:9)
  • Title (max. 20 characters)
  • Text (max. 140 characters)
  • Button text (max. 15 characters)
  • URL for Call-to-Action Button

€ 280,- per week

  • CMS advertorial + service box

Can also be booked together to be the sole advertiser for a month!

ONLINE BANNER

Display advertising for more attention

1

IAB Billboard

Price: € 1.990,- per month
Format: 970 x 250 px

Playout on:
Home page, subpages, article pages

2

Wallpaper

Price: € 1.990monthly
Format: Leaderboard + Wide Skyscraper

Playout on:
Home page, subpages, article pages

3

IAB Wide Skyscraper

Price: € 1.520monthly
Format: 160 x 600 px

Playout on:
Home page, subpages, article pages

4

Sidebar

Price: € 2.100monthly
Format: Dynamic, sticky

Playout on:
Home page, sub-pages, article pages,
+ Mobile

5

IAB Leaderboard

Price: € 1.660monthly
Format: 970 x 90 px

Playout on:
Home page, subpages, article pages

6

Online advertorials

The ideal tool to increase your reach and visibility

Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.

Requirements:

  • 1 picture in 16:9 ratio
  • Title: approx. 50 characters
  • Teaser text: 180 characters
  • + URL or, if applicable, material for the creation of a sub-page.

Price per month: € 2.550,-

Playout on:
Home + Mobile

7

HalfPage AD

Price: € 1.990monthly
Format: 300 x 600 px

Playout on:
Home, subpages + mobile

8

IAB Medium Rectangle

Price: € 1.520monthly
Format: 300 x 250 px

Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".

9

CMS-Advertorial

see online focus

Playout on:
Home + Mobile

NEWSLETTER

Your message directly into the mailbox of the target group

Weekly Briefing

Frequency: 1x weekly Austria-wide
Reach: 500 subscribers
Opening rate: 45 per cent

State News

Frequency: 1x per week per federal state
Opening rate: 43 per cent

Technical data

IAB Medium Rectangle: 
300 x 250 px + target link
€ 690,-

Business Link: 
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 690,-

Exclusive sponsoring

1 month: € 1.900,-

Print-Online-Newsletter-Package

Combine our wide-reaching and targeted communication channels

Included in the package
1x print advertorial
1x online advertorial on wirtschafts-nachrichten.at
1x Business Link in the newsletter of your choice

Price on demand

DIGITAL PRODUCTS

Digital solutions for your effective marketing

THEMATIC FOCUS - CONTENT HUB

Win the topic leadership! 
Reach your target group precisely on our online channels and on all search engines.

We editorially create 6 content pieces* on a relevant topic of your choice, these are placed online for 12 months on one of our 12 magazine front pages (depending on the topic), all texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.

In addition, a service box with CTA complements this thematic focus, this service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).

Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, i.e. 6 additional touchpoints for image cultivation, topics lead generation.

Costs

BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage

Costs: 1 year = € 10,000 
Shorter periods on request.

 

MONTHLY ONLINE FOCUS

We are driving the digitalisation of content:
Every month, a topical theme offers 360-degree information on what is currently moving the industry.

Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.

Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.

Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

 

Costs

BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".

Costs: on request
*Also bookable together to be the sole advertiser for one month!

WEBINARE

From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.

Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in their products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.

You have an interesting topic, product or just want to gain new leads? We help you to get your idea off the ground, starting with the concept, through application to implementation.

We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.

Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.

Costs

BASIC PACKAGE
E-mail address
(verified by participation links)

  • Personal details
  • Company name
  • professional data

Price on demand

WHITEPAPER

Place your whitepaper on www.wirtschafts-nachrichten.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.

The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion! 

Costs

BASIC PACKAGE
E-mail address
(verified by sending the download link)

Costs: 30 Leads = € 1.800,-
The following information can be requested for an additional charge:

  • Personal details
  • Company name
  • Location of the company
  • Details of the company
  • professional data
  • Telephone number

Whitepaper Add-On "Pro

Secure the undivided attention of readers who are already interested.

After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!

Price on demand

Your white paper will be available on
www.wirtschafts-nachrichten.at and on www.industriemedien.at/shop offered for download.

TV AND VIDEO PRODUCTS

The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.

We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.

Product in picture

Offer the viewers the solution to a problem that they did not know until now through this deep dive into your product world. In the TV format "PRODUCT IN THE PICTURE", your new products and innovations take centre stage and are presented by your experts in conversation with our editors. Enriched with additional video and photo material, we give your product stars the stage they need.

 

1 video = 3x awareness

1# You get your finished video for your own use in web resolution
2# The product video will be available on the magazine website and in the WEKA webshop
3# Playout on social media: LinkedIn and YouTube

 

COST:
Additional offer:
  • Inclusion in the magazine newsletter with business link
  • Playout via several magazine websites
  • Integration into an editorial online article
  • Play out video via other digital channels:
    € 500,-/magazine - 1⁄2 page print + QR code € 1.500,-
Play Video about Product in picture
Play Video about Product in picture

OUR SERVICES

You expect from your marketing: impact and result. You get from our B2B agency: exactly that.

  • Whether classic solutions, hybrid or purely digital marketing - our agency from Vienna plays the entire repertoire of B2B marketing.
  • We help your company gain more visibility and give complex products or services the attention they deserve.
  • We scale your B2B marketing campaign and strengthen your brand with a task force of industry, construction & building and automotive journalists behind us.

B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS

The B2B agency from WEKA Industrie Medien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.

Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405

www.b2impact.com

WEKA INDUSTRY MEDIA
FILM & TV STUDIO

Professional video studio for rent. 

Our 80-square-metre studio is equipped with a green screen and can be individually designed and branded according to the customer's wishes. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.

Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409

Studio
en_GBEnglish (UK)
de_ATDeutsch (Österreich) en_GBEnglish (UK)