Safeguarding the tried and tested,
Developing the new . . .
The BUSINESS NEWS are the key media outlet for decision-makers in Austria. Our focus is on „News to use“ – in the form of targeted B2B reporting with a wide reach. We combine journalistic quality with a deep understanding of the needs of the business community: nationally, regionally and locally.
The 2027 Initiative: Digital & Multimedia
In 2027, we will significantly strengthen our digital presence. Take advantage of the wide range of opportunities offered by modern B2B communication – from Business podcast on high-reach Newsletter and our innovative online platform right up to multimedia formats, which make your messages stand out and effectively reach your target audiences.
Regional strength in print
Our ten monthly print editions examine economic policy decisions, innovation and value creation. The regional focus is on, Danube region, Southern Austria and Western Austria.
360-degree communication
Through print and our digital offerings (podcasts, newsletters, TV, social media, online news), we create precisely targeted touchpoints. This enables you to reach decision-makers with absolute precision.
The BUSINESS NEWS are your One-stop shop For effective B2B communication. Position your brand and your message in a modern special-interest publication. We look forward to working with you!
Wolfgang Unterhuber
Editor-in-Chief, WIRTSCHAFTSNACHRICHTEN
Tel. +43 (0)676–831 87 493
E-mail
DIGITAL REACH
Our key figures at a glance
16.600
Online readers
On average per month
130.000
Page impressions
The year 2025
8.200
Google Discover Impressions
February 2026
408.000
Google Search Impressions
March 2026
8.500
Unique users
On average per month
7.400
Organic Search Clicks
approx. per month
11.600
NL recipient
in total
48 %
Opening rate
Average of all newsletters
4.600 +
Social media
Followers / Subscribers
1 m 02 sec
Length of stay
On average per month
OUR READERSHIP
Every month, our print magazine reaches thousands of decision-makers.
Reach with us
20,1 %
Users per month
20.1 per cent of all Austrian decision-makers from the worlds of business, politics and society visit wirtschafts-nachrichten.at every month to keep up to date.
We are read by board members, CEOs/managing directors, authorised signatories, managers, department heads and other relevant executives in public companies/institutions, political institutions and associations, interest groups, political parties and political stakeholders as well as persons of public interest.
720.000
Premium contacts per year
in the centre of your target group
Source: CMR3 value according to MAFO 2025
These industries read us
Tailor-made target group contacts optimise communication:
We select the optimum target groups for our customers from over 280,000 well-maintained addresses of top decision-makers, categorised by industry.
360° COMMUNICATION
We design and produce content according to the "360-degree communication method" in order to disseminate your content to your target group in analogue and digital form. This means that an article is not only published in print, but also digitally on our website and via social media channels. In addition, we offer informative and exciting podcast episodes that delve deeper into key topics of current economic events.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. Studio guest
Recording and broadcast of an interview with your managing director or an expert of your choice in our WIRTSCHAFTSNACHRICHTEN video format.
2. Print
Example: Abridged version of an interview with a CEO/GF in the magazine. A video can optionally be recorded in parallel or separately.
3. Online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where a full-length video could also be embedded.
4. social media
We use LinkedIn to interactively communicate targeted stories and top articles as well as advertising content to decision-makers on the largest professional social media network.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6th Newsletter
With our Austria-wide and regional weekly newsletters, we reach top decision-makers with our weekly information updates.
OUR PRINT SERVICES
About the print magazine
PRINT RUN:
Danube region: 12,630 specimens
West: 7,790 copies
South: 11,820 copies
Austria: 32,240 copies
PUBLISHED SINCE:
1998
BUSINESS NEWS. Focusing on your target audience.
Rooted in the region. Relevant across Austria. Right on target for decision-makers.
- Reach your target audience without wasting your budget.
- Our content is tailored precisely to the interests of decision-makers.
- Specialist journalists guarantee the decisive added value for your business success.
- With our regional editions DONAURAUM, WEST, SOUTH, we reach out to regionally connected and interacting economic areas.
- With WIRTSCHAFTSNACHRICHTEN, we offer you a unique opportunity to reach your target audience both regionally and nationwide.
PRINT TOPICS AND PUBLICATION SCHEDULE FOR 2027
1-2/2027
AS: 1 February |
ET: 10 February.
Focus topics
Economic trends, growth prospects, inflation and energy costs: current situation and forecasts; Overview: the situation in the retail and services sectors, and in industry; Sector Radar: which sectors will be investing in 2027; Interest rate trends in 2027; Digital transformation & regional development, research, education and training
REPORT – B2B Specialism
Transport & Logistics
LOCATION SPECIAL
Vorarlberg as a centre of technology
3/2027
AS: 1 March |
ET: 10 March.
Focus topics
AI: The use of robotics in manufacturing and logistics to improve efficiency
REPORT – B2B Specialism
AI, Robotics & Automation
LOCATION SPECIAL
Styria – a hub for research and innovation
4/2027
AS: 5 April |
ET: 14 April.
Focus topics
REPORT — B2B Focus Area
Green Transformation
LOCATION SPECIAL
Vienna as an international hub
5/2027
AS: 3 May |
ET: 12 May.
Focus topics
Forestry, wood and paper industry, Waste management, Circular economy & environmental technology, Raw materials, Resources
& Supply Chains
SMEs: Status, grants & funding models;
Local government: Innovative communities
ESG criteria: Sustainability assessments & management in the allocation of loans and investments
Trends in the food wholesale sector – Process control and sales
REPORT — B2B Focus Area
Defence & Security
LOCATION SPECIAL
Upper Austria: A Region of Industry, Exports and Innovation
6/2027
AS: 1 June |
ET: 9 June.
Focus topics
E-mobility & Automotive: Automotive supplier,
Company cars, fleet management, commercial vehicles & transport;
Agri-tech & Food-tech: Investments in lab-grown meat, vertical farming and sustainable food
Medical technology, equipment and laboratory equipment – Suppliers of surgical equipment, diagnostic systems and large-scale medical equipment
Real estate: Trends in commercial property markets under new interest rate conditions
REPORT — B2B Focus Area
Digital transformation - AI, robotics & automation, microelectronics
LOCATION SPECIAL
European Region Tyrol
7-8/2027
AS: 1 July |
ET: 7 July.
Focus topics
Specialists & qualificationProcurement,
Intralogistics, Municipal Economy & Infrastructure
Half-year economic review: an update on trade and industry
Private Equity & Venture Capital: The funding situation for start-ups and tech companies
The economics of climate change impacts:The financial losses caused by extreme weather events for insurance companies, businesses and, in particular, the agricultural sector – plus innovative investment and risk policies
Labour market: Transforming productivity through generative AI
REPORT — B2B Focus Area
Industry & Export
LOCATION SPECIAL
Burgenland’s Hidden Champion
9/2027
AS: 1 September |
ET: 8 September.
Focus topics
SME focus: Digital transformation;
Housing & Real Estate: Investment & Financing;
Insurance & Pension Provision, Tax & Law
Circular economy: Business models for waste prevention
IInfrastructure investment Under the microscope in Austria
Skills shortage: The current situation and new strategies for recruitment and staff retention
Cybersecurity: Economic losses caused by cybercrime in SMEs and investment in IT security
REPORT — B2B Focus Area
Automotive - Future of Mobility
LOCATION SPECIAL
Growth region Lower Austria
10/2027
AS: 4 October |
ET: 13 October.
Focus topics
Apprenticeships/Careers, Logistics & Transport; Retail
SME Sector Radar – Teams promoted/relegated;
Skilled workers and apprenticeships;
Supply chain resilience: Risk management to prevent production downtime;
Telecommunications & ICT sector – Industry overview
REPORT — B2B Focus Area
Sustainability, energy & heat
LOCATION SPECIAL
Salzburg Economic Region
11/2027
AS: 1 November |
ET: 10 November.
Focus topics
Space, Aviation and Defence, Logistics & Transport,
Research & technology innovation; Location "Made in Austria"; Export & Financing
The Fintech Revolution: update – how traditional banks are dealing with neobanks and digital brokers
Hydrogen economy:Update on the development of an infrastructure for green hydrogen
Mobility transition – update – new trends – new sales strategies
REPORT — B2B Focus Area
Construction & Real Estate - Commercial Logistics Office
LOCATION SPECIAL
Innovation Land Carinthia / Alpe-Adria Region
12/2027
AS: 1 December |
ET: 8 December.
Focus topics
MICE: Conventions, events, trade fairs,
Commercial property: Site development and business attraction;
Summary of legal and tax advice: What lies ahead for entrepreneurs in 2028;
Site Dashboard 2027/28 – inflation, unemployment, investment, production and energy costs, etc.;
Development and Outlook for the SME Segment on the Vienna Stock Exchange’s „direct market plus“ platform.“
Business parks – Review and Outlook;
Ranking: Innovators of the Year
REPORT — B2B Focus Area
Education & skilled labour
Region Special
Austria: A Location for the Future
Harald Mühlecker
Sales Manager Austria
+43-676-831 87 491
E-mail
Antonio Antonijevic
Media consultant
Tel. +43 (0)676-831 87 427
E-mail
PRICES AND FORMATS 2027
1/1
Type area
175 x 250 mm
Falling
210 x 280 mm*
€9,850
1/2 high
Type area
85 x 250 mm
Falling
105 x 280 mm*
€ 5.620,-
1/2 across
Type area
175 x 122.5 mm
Falling
210 x 137.5 mm*
€ 5.620,-
1/3 high
Type area
60 x 250 mm
Falling
75 x 280 mm
€4,280
1/3 across
Type area
175 x 80 mm
Falling
210 x 95 mm*
€4,280
1/4 high
Type area
40 x 250 mm
Falling
60 x 280 mm*
€3,150
1/4 across
Type area
175 x 60 mm
Falling
210 x 75 mm*
€3,150
1/4 crate
Type area
85 x 122.5 mm
Falling
105 x 137.5 mm*
€3,150
1/8 Teaser
Type area
175 x 30 mm
Falling
210 x 45 mm*
€ 1.640,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types:
Adobe InDesign, Adobe Photoshop, printable PDFs.
Surcharge for a cover page (U2, U3 or U4):
10 % of the base price
E-mail:anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
Inserts per
1.000 piece
per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50
up to 30 g € 451,-
up to 40 g € 473,-
Bound inserts per
1.000 piece
per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50
up to 30 g € 667,-
up to 40 g € 759
For inserts of less than 10,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
ADVERTISING PRICES DANUBE REGION
Print run DONAURAUM:
12,630 copies
Postal distribution: 9,060 copies
Reading circle (Readership factor 12.3): 2,400 copies
Other types of distribution (Bulletin subscriptions, trade fairs, events): 1,170 copies
Advertising rates DONAURAUM
1/1 page: € 6,060
1/2 page: € 3,510
1/3 page: € 2,500.00
1/4 page: €1,980.00
1/8 page: € 1.120,-
Surcharges
Fixed space inside: € 440,-
2nd and 3rd cover page: € 1.240,-
4th cover page: € 2.010,-
ADVERT PRICES SOUTH
Print run SOUTH:
11,820 copies
Postal distribution: 7,523 copies
Reading circle (read-along factor 12.3): 1,500 copies
Other types of distribution (bulk subscriptions, trade fairs, events): 2,797 copies
Advertising rates SOUTH
1/1 page: € 5,030.00
1/2 page: € 2,930.00
1/3 page: € 2,090.00
1/4 page: € 1,570
1/8 page: € 810,–
Surcharges
Fixed space inside: € 440,-
2nd and 3rd cover page: € 1.240,-
4th cover page: € 2.010,-
ADVERT PRICES WEST
Print run WEST:
7,790 copies
Postal distribution: 5,325 copies
Reading circle (Readership factor 12.3): 1,500 copies
Other types of distribution (bulk subscriptions, trade fairs, events): 865 copies
Advertising rates WEST
1/1 page: €3,960.00
1/2 page: €2,260
1/3 page: € 2.050,-
1/4 page: €1,380
1/8 page: € 730,–
Surcharges
Fixed space inside: € 440,-
2nd and 3rd cover page: € 1.240,-
4th cover page: € 2.010,-
OUR ONLINE
OFFERS 2027
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360-degree solutions ready for you.
- Present your expertise and we will supply interested decision-makers on our platforms.
ONLINE advertising formats
Advertising placements and formats on industriemagazin.at
ADVERTISING MATERIALS
FORMAT
PRICE
DETAILS
1
IAB Billboard
970 x 250 px
€1,990 per month
Home page, subpages, article pages
2
IAB Wide Skyscraper
160 x 600 px
€1,520 per month
Home page, subpages, article pages
3
Sidebar
500 × 1,000 px
or dynamic, sticky
€2,100 per month
Home page, subpages, article pages + MOBILE
4
IAB Leaderboard
970 x 90 px
€ 1,660 per month
Home page, subpages, article pages
5
Online Advertorial
Text and image teaser
€ 650/week
€ 2,550/month
Home + MOBILE
Home Page Advertorial
Your text will be clearly labelled as an advertorial and prominently displayed on the homepage; depending on your preference, it will be linked to a subpage or to your own website.
Specifications:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
6
Half-page advert
300 x 600 px
€1,990 per month
Home page, subpages + MOBILE
7
IAB Medium Rectangle
300 x 250 px
€1,520 per month
Home page, sub-pages, some article pages + MOBILE
8
CMS-Advertorial
Text and image teaser
€490 per week
Home + MOBILE
CMS-Advertorial Specifications: * The 200 characters refer to the text displayed on the home page. This is identical to the first 200 characters of the advertorial text.
Your text is labelled as an advertorial and is visible on the homepage within a featured section. </
Banner specifications
Physical promotional materials
Accepted file types: jpg, jpeg, png, gif
Maximum file size: 300 kB (IAB standard of 80 kB is preferable)
Redirect tags/banner codes:
These are possible on the website, but not in the newsletter
All tags except for „doubleclicktags“ – we do not use these
HTML5 promotional materials:
Possible on the website, but not in the newsletter
Delivery: zip file
Placement example
MONTHLY ONLINE - THEMATIC FOCUS
Give your content the stage it deserves!
What benefit do you have?
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360-degree information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- CMS-Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- min. 1 picture in landscape format (16:9)
- Text for the creation of an article
€ 490,- per week
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
€ 280,- per week
- CMS advertorial + service box
Can also be booked together to be the sole advertiser for a month!
NEWSLETTER
Your message directly into the mailbox of the target group
Weekly Briefing
Frequency: 1x weekly Austria-wide
Reach: 6,950 subscribers
Opening rate: 46 per cent
Regional newsletters
Frequency: Once a week per region
Opening rate: 49 per cent
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 690,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 690,-
Combine our wide-reaching and targeted communication channels
Included in the package
1x print advertorial
1x online advertorial on wirtschafts-nachrichten.at
1x Business Link in the newsletter of your choice
Price on demand
DIGITAL PRODUCTS
Content & Visibility
For reach, brand visibility and thought leadership
THEMATIC FOCUS - CONTENT HUB
Reach your target group with pinpoint accuracy
Position your brand within the relevant subject areas of our online portals using SEO-optimised specialist content. Editorially produced articles are featured on our magazine homepages and supplemented by a service box with a call to action. Additional mentions in our newsletters will increase the reach of your content.
Services
- Visibility and reach through homepage placement
- SEO-optimised article, including teaser text
- 1 service box with a CTA
- 6 newsletter placements
BASIC PACKAGE: 1 Per year = €9,800
ADVERTORIAL & SERVICEBOX
Maximum visibility in the thematic focus
Showcase your content prominently on the homepage of our specialist media outlets and reach your target audience within the relevant subject area. Your advertorial or service box will be further enhanced by inclusion in the relevant newsletter.
Services
- Home page placement
- Service box or advertorial (including image, text and CTA*)
- Newsletter placement
BASIC PACKAGE: Price on demand
*Can also be booked as a package to secure exclusive visibility as an advertising partner for one month.
Lead generation
High-quality leads through high-quality specialist content
WEBINARE
Live webinars: Showcase your expertise, generate leads
Leverage the digital reach of INDUSTRIEMAGAZIN to boost your sales success. With our bespoke live webinars, you can showcase your expertise directly to industry decision-makers. We work with you as partners every step of the way – from the initial idea through to promotion and professional live moderation, right through to a successful event – to ensure sustainable, high-quality lead generation.
Scope of the Lead Report
Once the webinar has finished, you will receive a GDPR-compliant and verified list of participants:
- Verified contact details: Email address (confirmed via a personalised login link)
- Personal details: First name and surname, title
- Company details: Company name and location/country
- Professional profile: Position, department and area of responsibility
BASIC PACKAGE: Price €3,200
WHITEPAPER
Targeted lead generation with high-quality specialist content
Leverage your company’s expertise to target decision-makers and generate high-quality B2B leads. Your white paper will be featured in the industry magazine shop and actively promoted via our high-reach digital channels. To maximise visibility, the placement can optionally be enhanced with an editorial introductory article and a custom-branded content window appearing immediately after the download. All data is collected in accordance with the GDPR.
Lead data included in the Basic Package:
- E-mail address
BASIC PACKAGE: 30 leads
Additional data fields for optimal lead qualification:
- First name and surname
- Company name
- Professional profile (role and area of responsibility)
- Telephone number
Price: €2,800
STANDALONE NEWSLETTER
Your message. Your target audience. Your stage.
Reach your target audience with a bespoke message delivered straight to their inbox. The standalone newsletter is an exclusive format that tailors content, topics and tone specifically to your communication or campaign objectives.
Whether it’s a product, service, event or specific sales message: with the standalone newsletter, you can reach defined B2B target audiences without unnecessary wastage and generate maximum attention for your content.
Your benefits:
- Targeted communication: Targeting a new, defined audience
- Personalised communication: The content and message will be tailored to your campaign
- Exclusive format: Her message is the focus of the press release
- Extensive reach: Direct access to the relevant target audience
Specifications:
- Total text length: approx. 4,800 – 5,300 characters, including spaces
- Images: 1 header image & images in 300×250 px and square format
- Layout width: max. 600 px; texts as Word documents
BASIC PACKAGE: Price €3,600
OPTIONAL ADD-ON: Create a landing page
No suitable landing page available? We’ll create a landing page on one of our magazine websites or on industriemedien.at – for product or event information and to generate leads.
Price: €1,200
(Completion: approx. 3 working days from the date the order is placed and all data has been supplied)
TV AND VIDEO PRODUCTS
The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
BUSINESS NEWS Video format
Relevant news, week after week
Our weekly video series brings the most important industry news straight to the screens of decision-makers. Benefit from high-reach placement on YouTube and directly within the WIRTSCHAFTSNACHRICHTEN video player.
- Broadcast time: at least 5 minutes
- The programme is recorded at the studio in Vienna, Talk show guest or overlay, SEO-optimised
- Published on business-news.at and on YouTube
- Featured in the weekly WN newsletter
Price: EUR 3,900
YouTube Presenting Banner
Place your brand prominently right in the video.
Image format: .png format with alpha channel (colour space: RGB)
Video format: .mov/QuickTime with alpha channel (e.g. animation codec; colour space: RGB)
Dimensions (portrait orientation): 300 × 1,080 px or 640 × 1,080 px
Price: on request
PREMIUM PACKAGE
Video contribution + studio guest
We will produce a high-quality editorial piece on your chosen topic and invite one of your experts to our studio for an exclusive short interview.
- Its reach: an initial broadcast as part of the main programme, followed by a repeat broadcast as a standalone video (feature + interview).
- Price: €5,900
Attractive add-on packages
- Add-on Pack 1 | Your News On Location: We’ll handle the on-site video production for you if you’re unable to provide your own footage for the report.
- Price: on request
- Add-on Pack 2 | Reels & Shorts: Production of engaging short clips (Reels/Shorts) based on the article or studio interview, including targeted distribution on the INDUSTRIEMAGAZIN YouTube channel.
- Price: on request
EVENT PACKAGE
Video feature „Maker your News“
Your event as a gripping video story.
Whether it’s a press conference, a site opening or a trade fair appearance: we’ll capture your success story for you right there on the spot. Our editorial team will turn your event into a high-quality video feature, complete with atmospheric footage and pithy quotes from the key players.
- Maximum reach: First broadcast directly as part of the main programme, followed by a second broadcast as a standalone video (report + interviews).
- Price: on request
Add-on package | Reels & Shorts
- Service: Production of dynamic short clips (Reels/Shorts) from the video feature, including high-reach distribution on the INDUSTRIEMAGAZIN YouTube channel.
- Price: on request
OUR SERVICES
You expect from your marketing: impact and result. You get from our B2B agency: exactly that.
- Whether classic solutions, hybrid or purely digital marketing, our agency from Vienna plays the entire gamut of B2B marketing.
- We help your company gain more visibility and give complex products or services the attention they deserve.
- We scale your B2B marketing campaign and strengthen your brand with a task force of industry, construction & building and automotive journalists behind us.
B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS
The B2B agency from Forum Industriemedien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.
- Content Marketing
- Graphic Design
- Corporate Publishing
- Podcasts
- Video production
- Performance Marketing
- Webcasts & webinars
- Social media
- Websites
Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405
FORUM INDUSTRY MEDIA
FILM & TV STUDIO
Our 80 square metre studio is equipped with a green screen and can be individually designed and branded according to customer requirements. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.
- Interviews
- Panel discussions
- Employer branding
- Image/product videos
- Event videos
- Studio for rent
Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409
English (UK) 
Deutsch (Österreich)