FACTORY
THE VIEW IN THE TECHNOLOGY
Achieve topic leadership with our FACTORY communication channels!
FACTORY - Your gateway to topic leadership in the industry
Achieve topic leadership with FACTORY, your 360° communication platform for the manufacturing industry. As a unique Austrian platform, FACTORY connects all branches of industry under the motto "We bring the industry together". Our comprehensive reach extends across print, online, social media and live events. In challenging times, characterised by a shortage of skilled workers, supply problems and rising energy costs, innovation is the key to success.
FACTORY offers decision-makers exactly the solutions they are looking for. Benefit from our journalistic independence, our technical expertise and our reputation as a trusted source of information. As the leading technology magazine for the manufacturing industry in Austria, FACTORY provides executives with crucial technical information and offers a holistic view of technology, industries and trends. Utilise our reach and present your content via FACTORY - your platform for innovation and success in the manufacturing industry.
Peter Oslak (Editor-in-Chief)
Patricia Kornfeld (online editor)
Patricia Kornfeld (online editor)
Friedrich Scharinger (Media Consultant)
About the magazine
EDITION: 12,100 pieces / 6 times a year
READER:INSIDE: 27,000 Decision-makers:inside/month
PUBLISHED SINCE: 2002
Note: PDF version will be updated shortly. Website prices apply.
READER DEMOGRAPHICS
Current figures around the magazine
15.000
Hits per month
(65% Desktop, 33% Mobile, 2% Tablet)
3.000
Followers on social media channels
5.500
Newsletter recipients
THEMATIC AREAS FACTORY
HEADS & CONCEPTS
MANUFACTURING & PRODUCTION
IT & AUTOMATION
WAREHOUSE & LOGISTICS
START-IT-UP
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group specific and very close!
OUR
PRINT OFFERS
Feel free to talk to us about industrial, because we understand what moves the industry and what information is relevant for your development. This is how we ensure intensive reading experiences in the field of manufacturing industry.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
Print topics 2025
01
AS: 3 FEB //
ET: 12.2.
HEAVY POINTS
Smart Factory & Industry 4.0
Machine connection, shop floor management, data acquisition, MES systems, digital twin, IIoT, ERP, sensor technology, visualisation, cloud, edge, IT infrastructure and control cabinets, remote services, HMI
IN FOCUS:
Digitisation
Industrial AI
Insight: Electronics industry
+ Social media ranking: The most popular industrial companies on the web
+ LogiMAT trade fair guide:
All LogiMAT highlights
All Austrian champions
The most innovative products from the DACH region
The most important trade fair events
Events:
IFAM (11. - 13.2.)
WIRE (18. - 20.2.)
all about automation Friedrichshafen (25 - 26 February)
LogiMAT (11 - 13 March)
ETT spare parts conference (13.3.)
02
AS: 14 MARCH //
ET: 26.3.
HEAVY POINTS
Storage and flow of goods
Warehouse automation with AMR, AGV and AGVS, automated warehouse systems, traceability, supply chains, documentation
IN FOCUS:
Supply chain management
Spare parts management
Insight: Automotive
+ Reputation ranking of industrial service providers
+ Trade fair guide Hannover Messe:
All the highlights of the Hannover Messe
All Austrian champions
The most innovative products from the DACH region
The most important trade fair events
Events:
Hanover Fair (31 March - 4 April)
International Industry Fair Celje (8 - 11 April)
Fakuma (end of April)
03
AS: 25 APRIL //
ET: 6.5.
HEAVY POINTS
Changing manufacturing processes
Hybrid manufacturing, injection moulding, welding, grinding, surface treatment, material development, milling, turning, drilling
IN FOCUS:
Additive manufacturing
Automation technology
Insight: Plastics industry
+ SMART Automation trade fair guide:
All the highlights of SMART Automation
All Austrian champions
The most innovative products from the DACH region
The most important trade fair events
Events:
Moulding Expo (6. - 9.5.)
Control (6 - 9 May)
SMART Automation (20 - 22 May)
all about automation Hamburg (3 - 4 June)
TECH.CON Dornbirn (12 - 13 June)
04
AS: 6 JUNE //
ET: 18.6.
HEAVY POINTS
Resource efficiency and quality assurance
Material development and quality control, measuring methods, sheet metal, aluminium and paper production, monitoring, control and regulation of processes
IN FOCUS:
Quantum technology
Sensors
Insight: Process Industry & Energy
+ Ranking of the top mechanical engineering companies in
Austria
Events:
Automatica Munich (24 - 27 June)
LASER World of PHOTONICS (24 - 27 June)
05
AS: 29 AUGUST //
ET: 10.9.
HEAVY POINTS
Industrial communication
Interfaces, control systems, drives, interoperability, machine and plant safety, cyber security, cloud manufacturing, edge computing
IN FOCUS:
IT & Infrastructure
Cybersecurity
Skilled workers and New Work
+ Ranking of the top plant manufacturers in Austria
+ EMO Hannover trade fair guide:
All the highlights of EMO Hannover
All Austrian champions
The most innovative products from the DACH region
The most important trade fair events
Events:
all about automation Düsseldorf (17 - 18 September)
EMO Hanover (22 - 26 September)
K 2025 (8. - 15.10.)
Blechexpo (21 - 24 October)
Schweisstec (21 - 24 October)
BI-MU (beginning of October)
Motek (end of October)
06
AS: 31.10. //
ET: 12.11.
HEAVY POINTS
Product and production optimisation
Plastics processing, mould making, additive manufacturing, injection moulding & extrusion, design, reverse engineering, CAD/CAM, product design, recycling, battery production, energy storage, hydrogen
IN FOCUS:
Maintenance
Sustainability
Insight: Steel and carbide
+ SPS trade fair guide:
All SPS highlights
All Austrian champions
The most innovative products from the DACH region
The most important trade fair events
Events:
Formnext (18 - 21 November)
SPS (25. - 27.11.)
IHK Maintenance Conference (beginning of November)
Special edition
AS: 31.10. //
ET: 12.11.
Automation & robotics in Austria
HEAVY POINTS
Best of automation: The best automation projects in the federal states
Ranking: The largest automation & robotics companies in Austria
Innovation: The industry's most groundbreaking research projects
Special
Interactive map of Austria: All companies in the Automation & Robotics sector in Austria at a glance. Including detailed contact and product information
MEASUREMENTS
| IFAM (11. - 13.2.) |
| WIRE (18. - 20.2.) |
all about automation Friedrichshafen (25 - 26 February) |
LogiMAT (11 - 13 March) |
| ETT spare parts conference (13.3.) |
| Hanover Fair (31 March - 4 April) |
| International Industry Fair Celje (8 - 11 April) |
| Fakuma (end of April) |
| Moulding Expo (6. - 9.5.) |
| Control (6 - 9 May) |
| SMART Automation (20 - 22 May) |
| all about automation Hamburg (3 - 4 June) |
| TECH.CON Dornbirn (12 - 13 June) |
MEASUREMENTS
| Automatica Munich (24 - 27 June) |
| LASER World of PHOTONICS (24 - 27 June) |
| all about automation Düsseldorf (17 - 18 September) |
| EMO Hanover (22 - 26 September) |
| K 2025 (8. - 15.10.) |
| Blechexpo (21 - 24 October) |
| Schweisstec (21 - 24 October) |
| BI-MU (beginning of October) |
| Motek (end of October) |
| Formnext (18 - 21 November) |
| SPS (25. - 27.11.) |
| IHK Maintenance Conference (beginning of November) |
PRICES AND FORMATS
Current figures around the magazine
Cover story
Type area
216 x 286 mm
€ 6.900,-
1/1
Type area
185 x 253 mm
Falling
210 x 280 mm*
€ 5.250,-
Junior
Type area
125 x 185 mm
Falling
140 x 210 mm*
€ 4.150,-
1/2 high
Type area
90 x 253 mm
Falling
104 x 280 mm*
€ 3.390,-
1/2 across
Type area
185 x 125 mm
Falling
210 x 140 mm*
€ 3.390,-
1/3 high
Type area
60 x 253 mm
Falling
74 x 280 mm*
€ 2.490,-
1/3 2-column
Type area
121 x 125 mm
€ 2.490,-
1/3 across
Type area
185 x 80 mm
Falling
210 x 90 mm*
€ 2.490,-
1/4 high
Type area
90 x 125 mm
€ 1.990,-
1/8 Triangle
Type area
90 x 60 mm
€ 1.390,-
User report
2 pages article
(approx. 6,500 characters)
Print publication
Editorial and graphic preparation
€ 5.590,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
Placement U2:
€ 5.800,-
Placement U3:
€ 5.300,-
Placement U4:
€ 6.000,-
Inserts per
1.000 piece
per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50,-
up to 30 g € 451,-
up to 40 g € 473,-
Bound inserts per
1.000 piece
per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50,-
up to 30 g € 667,-
up to 40 g € 759
For inserts of less than 3,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
offset.
Advertorials
1/1
approx. 3,000 characters + images
1/2
approx. 1,500 characters + images
1/3
approx. 1,000 characters + images
OUR
ONLINE OFFERS
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
MONTHLY ONLINE FOCUS
Give your content the stage it deserves!
What benefit do you have?
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- CMS-Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- min. 1 picture in landscape format (16:9)
- Text for the creation of an article
€ 620,- per week
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
€ 620,- per week
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
Monthly online thematic focal points
These topics will be played out as an online focus on FACTORYNET.AT in the following months.
JANUARY
Construction
Data management, servers, cloud solutions, sensors, IT/OT interface, quality assurance, calibration, measuring points, CAD, CAM
FEBRUARY
Software
Industrial software, data analysis, production monitoring
MARCH
Automation & Robotics
Programming the automation solution: platforms, protocols, M2M, interfaces, PLCs, control cabinet components, cobots, industrial robotics
APRIL
Conveyor technology
Handling technology, gripping technology, drives, lifts, conveyor systems, industrial trucks, AGVs, AMR
MAY
Material
Energy management, material development, sustainability and circular economy
JUNE
Hardware
Industrial robots, cobots, drives, pneumatics, hydraulics, sensors
JULY
Manufacturing
Production in transition, additive manufacturing & and customised production
AUGUST
Supply chains
Customer loyalty, after sales, service and spare parts business, supply chain management
SEPTEMBER
New Work
Further training in production, soft skills, hard skills, management challenges
OCTOBER
Connection & communication technology
Server, cyber security, digital twin,
IioT, Remote Services
NOVEMBER
Products
Tool and mould making, material processing, drilling, milling
DECEMBER
Machines & people
Industrial Metaverse, Digital Twin, HMI
SPECIAL | INDUSTRIAL IN-HOUSE EXHIBITIONS
GENERATE LEADS - WIN NEW CUSTOMERS!
What are "industrial in-house exhibitions"?
More and more industrial companies are deciding to invite their existing customers and potential new customers directly to their headquarters and present new products in this way. A concentrated form of marketing that will be very forward-looking.
What are the advantages of FACTORY for your in-house exhibition marketing?
With a high online readership and a competent editorial environment, Factory offers the right platform for your marketing and generates new customers/leads. Advertise your next in-house exhibition prominently on the FACTORY homepage to achieve direct conversions for your registration.
Your in-house exhibition packages at a glance
-
Trade fair ticker + LinkedIn: Price/month € 790,-
Your trade fair on stage. Picture, short description with 300 characters, website to which we may link
-
Trade fair ticker + LinkedIn + 1 x newsletter: Price/month € 990,-
We also include the trade fair once in the weekly newsletter
Advantage: Additional touchpoint for new customers
-
Trade fair ticker + LinkedIn + 1 x newsletter + advertorial: Price/month € 1.990,-
Tech. Advertorial data: 200 displayed characters (headline, headline + text), min. 1 image in landscape format (16:9), text for creating an article
ONLINE BANNER
Display advertising for more attention
1
IAB Billboard
Price: per week € 620,-
Format: 970 x 250 px
Playout on:
Home page, subpages, article pages
2
Wallpaper
Price: per week € 720,-
Format: Leaderboard + Wide Skyscraper
Playout on:
Home page, subpages, article pages
3
IAB Wide Skyscraper
Price: per week € 580,-
Format: 160 x 600 px
Playout on:
Home page, subpages, article pages
4
Sidebar
Price: per week € 620,-
Format: dynamic, sticky
Playout on:
Home page, sub-pages, article pages,
+ Mobile
5
IAB Leaderboard
Price: per week € 620,-
Format: 970 x 90 px
Playout on:
Home page, subpages, article pages
6
Online advertorials
The ideal tool to increase your reach and visibility
Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.
Requirements:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
Price per week: € 620
Price per month: € 1.600,-
Playout on:
Home + Mobile
7
HalfPage AD
Price: per week € 620,-
Format: 300 x 600 px
Playout on:
Home, subpages + mobile
8
IAB Medium Rectangle
Price: per week € 620,-
Format: 300 x 250 px
Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".
9
NEWSLETTER
Your message directly into the mailbox of the target group
Main newsletter
Frequency: 1x per week on Wednesday
Reach: 3,700 Subscriber
Thematic Newsletter
-
Digital transformation:
Frequency: 1x per month
Range: 1,800 subscribers -
Innovation:
Frequency: 1x per quarter
Reach: 1,000 subscribers
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 680,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 680,-
DIGITAL PRODUCTS
Digital solutions for your effective marketing
THEMATIC FOCUS - CONTENT HUB
Win the topic leadership!
Reach your target group precisely on our online channels and on all search engines.
We editorially create 6 content pieces* on a relevant topic of your choice; these are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.
In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).
Newsletter integration: Four of the six articles are published 1x in the corresponding magazine newsletter, thus 4 additional touchpoints for image cultivation, topic lead generation.
BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage
Price on demand
MONTHLY ONLINE FOCUS
We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.
Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".
Price on demand
*Also bookable together to be the sole advertiser for one month!
WEBINARE
From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.
Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.
You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.
We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.
Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.
BASIC PACKAGE
E-mail address
(verified by participation links)
- Personal details
- Company name
- professional data
Price on demand
WHITEPAPER
Place your whitepaper on www.factorynet.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.
The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion!
BASIC PACKAGE
E-mail address
(verified by sending the download link)
30 Leads = € 2.400,-
The following information can be requested for an additional charge:
- Personal details
- Company name
- Location of the company
- Details of the company
- professional data
- Telephone number
Whitepaper Add-On "Pro
Secure the undivided attention of already interested
Readers.
After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!
Price on demand
Your white paper will be available on www.factorynet.at and
on www.industriemedien.at/shop offered for download.
TV AND VIDEO PRODUCTS
The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
PODCASTS
FactStories, the podcast on manufacturing and production, offers you the opportunity to present yourself as an expert in your field and to address potential customers in the truest sense of the word.
Professional podcasters conduct a pre-arrangement and the 30-40 minute interview with your experts.
You provide the content - we take care of the graphic preparation and publication on factorynet.at, including a LinkedIn post to promote it.
English (UK) 
Deutsch (Österreich)