Securing the tried and tested, developing the new . . .
... now more than ever! For a successful economic future
EDITION *
Austria: 32,811 copies
PUBLISHED SINCE: 1998
* LAE-tested
We look forward to hearing from you!
Stefan Rothbart, BA
Editor-in-Chief, Site Manager Graz
+43-676-831 87 488
E-mail
Harald Mühlecker
Sales Manager Austria
+43-676-831 87 491
E-mail
Angelika Nairz
Project manager
Phone +43-676-831 87 489
E-mail
Lilo Bolen
Online editorial office
Phone +43-676-831 87 462
E-mail
WEKA Industry Media GmbH
Dresdner Strasse 43, 1200 Vienna
Phone: +43-1-40410
www.industriemedien.at/kontakt
www.industriemedien.at
UID: ATU72312035
Vienna Commercial Court, FN 360567 x Erste Bank, IBAN AT58 2011 1837 5737 8700, BIC GIBAATWWXXX
Current figures around the magazine
WIRTSCHAFTSNACHRICHTEN is used intensively by its target group of decision-makers. According to LAE, we reach 19.4 per cent of Austrian decision-makers every month. This corresponds to around 68,000 contacts. Applied to a year, this figure means that we reach 680,000 readers and are used accordingly by these people. The underlying value here is the CMR3 value (cross-media reach), i.e. the print and digital reach. This gives businesses, media agencies and public sector organisations the facts they need to plan their media campaigns accurately and efficiently.
Grow with us!
+ 24 %
Range 2023*
With an increase of around 24 per cent, we succeeded in significantly increasing our reach for the fourth time in a row in 2023.
*Source: Reader analysis of decision-makers 2023, IFES
Reach with us
19,4 %
Users per month
Almost 19.4 per cent of all Austrian decision-makers from business, politics and society consult wirtschafts-nachrichten.at every month
680.000
Premium contacts per year
in the centre of your target group
Source: CMR3 value according to LAE reader analysis decision-makers 2023
These industries read us
Tailor-made target group contacts optimise communication:
We select the optimum target groups for our customers from over 280,000 well-maintained addresses of top decision-makers, categorised by industry.
We design and produce content according to the "360-degree communication method" in order to disseminate your content to your target group in analogue and digital form. This means that an article is not only published in print, but also digitally on our website and via social media channels. In addition, we offer informative and exciting podcast episodes that delve deeper into key topics of current economic events.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
Example: Abridged version of an interview with a CEO/GF in the magazine. A video can optionally be recorded in parallel or separately.
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where a full-length video could also be embedded.
We use LinkedIn to interactively communicate targeted stories and top articles as well as advertising content to decision-makers on the largest professional social media network.
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
With our Austria-wide and regional weekly newsletters, we reach top decision-makers with our weekly information updates.
For over 25 years, the BUSINESS NEWS THE media brand for a customised target group approach and for optimal implementation of your advertising message in the area of business-to-business communication.
We report and communicate business 360 degrees - regionally, throughout Austria and comprehensively.
Austria focus topics
Education and training, energy, environmental technology, waste disposal & recycling, innovation, green tech
Thematic focus
Location - company settlements, clusters, regions, living, living and working space
Region Special
Vorarlberg as a centre of technology
Sector focus Regional
Regional healthcare companies, prevention, health care
Austria focus topics
EPU & SMEs, subsidies, insurance, tourism & hotel industry, women in business
Thematic focus
Logistics - transport, intralogistics, supply chains, infrastructure
Region Special
Industrialised Upper Austria
Sector focus Regional
Motor vehicles, commercial vehicles, public transport
Austria focus topics
Health & mental health, spa hotels, retreats, health tourism, burnout prevention, digital health
Thematic focus
Climate protection - ESG, ecological transformation, sustainable awareness-raising, funding
Region Special
Vienna as a top international location
Sector focus Regional
Education, training, seminars, further education, career
Austria focus topics
Wood & paper, Environment & waste management, Circular economy, Municipal economy
Thematic focus
Research & Education - Training and further education, qualification
Region Special
Energy location Southern Austria
Sector focus Regional
Agriculture and food producers
Austria focus topics
E-mobility, charging infrastructure, automotive, transport, commercial vehicles and logistics
Thematic focus
Digital transformation - IT, AI technology, cybersecurity, industrial co-pilot, sensor technology
Region Special
Innovation Region Lower Austria
Sector focus Regional
Building trade, ancillary building trade, civil engineers
Austria focus topics
Export economy, export financing, supply chains, customs regulations, infrastructure
Thematic focus
Industry - technology, AI applications, automation, robotics, green transformation
Region Special
European Region Tyrol
Sector focus Regional
Tax consultants, business consultants, accountants and lawyers
Austria focus topics
Digital transformation, EPU & SMEs, investment and financing, architecture, residential construction and property
Thematic focus
Next-Place-to-Work - new working environments, best employers, diversity, HR management, training and development, attracting and retaining skilled workers, innovative workplaces
Region Special
Industrial Styria / Area South
Sector focus Regional
Wood and forestry
Austria focus topics
Teaching & careers, business start-ups & succession, innovation, R&D
Thematic focus
Sustainability & ESG, circular economy, CSR, ecology, resource efficiency, coaching & consulting, sustainability reporting
Region Special
Creative and cultural land Salzburg
Sector focus Regional
Trade and distribution
Austria focus topics
Transport, commercial vehicles, logistics & fleet management, infrastructure, technology & automation
Thematic focus
Construction industry, commercial space & office property
Region Special
DACH region
Sector focus Regional
IT, network, security in regional trade
Austria focus topics
Conventions, events, trade fairs, MICE, cybersecurity & digitalisation
Thematic focus
Energy - energy transition, energy production, grid infrastructure & security of supply, energy efficiency
Region Special
Carinthia / Alps-Adriatic region as a centre of technology
Sector focus Regional
Personnel, Recruiting, HR, Labour Market Service
Harald Mühlecker
Sales Manager Austria
+43-676-831 87 491
E-mail
Stefan Rothbart, BA
Editor-in-Chief, Site Manager Graz
+43-676-831 87 488
E-mail
Type area
175 x 250 mm
Falling
210 x 280 mm*
Type area
130 x 250 mm
Falling
150 x 280 mm*
Type area
115 x 250 mm
Falling
135 x 280 mm*
Type area
85 x 250 mm
Falling
105 x 280 mm*
Type area
175 x 122.5 mm
Falling
210 x 137.5 mm*
Type area
60 x 250 mm
Falling
75 x 280 mm
Type area
175 x 80 mm
Falling
210 x 95 mm*
Type area
40 x 250 mm
Falling
60 x 280 mm*
Type area
175 x 60 mm
Falling
210 x 75 mm*
Type area
85 x 122.5 mm
Falling
105 x 137.5 mm*
Type area
175 x 30 mm
Falling
210 x 45 mm*
Type area
380 x 250 mm
Falling
420 x 280 mm*
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at
Prices excl. VAT and 5% advertising tax
For inserts of less than 10,000 copies, a one-off flat rate of 500 euros will be charged in addition to the insert price.
1/1 page: € 11.730,-
3/4 page: € 11.150,-
2/3 page: € 10.070,-
1/2 page: € 6.690,-
1/3 page: € 5.090,-
1/4 page: € 3.750,-
1/8 page: € 1.950,-
2/1 page: € 23.370,-
Surcharges
Placement U4:
Surcharge +10 %
Placement U2 + U3:
Surcharge +15 %
Inserts per
1.000 piece
Bound inserts per
1.000 piece
Print run SOUTH:
11,965 copies
Postal distribution: 6,511 copies
Reading circle (read-along factor 12.3): 1,500 copies
Other types of distribution (bulk subscriptions, trade fairs, events): 3,954 copies
Widespread circulation: 11,965 copies
1/1 page: € 5.920,-
3/4 page: € 5.450,-
2/3 page: € 4.790,-
1/2 page: € 3.450,-
1/3 page: € 2.460,-
1/4 page: € 1.850,-
1/8 page: € 950,-
2/1 page: € 11.740,-
Surcharges
Fixed space inside: € 440,-
2nd and 3rd cover page: € 1.240,-
4th cover page: € 2.010,-
Print run WEST:
7,866 copies
Postal distribution: 5,388 copies
Reading circle (read-along factor 12.3): 1,900 copies
Other types of distribution (bulk subscriptions, trade fairs, events): 578 copies
Widespread circulation: 7,866 copies
1/1 page: € 4.710,-
3/4 page: € 3.990,-
2/3 page: € 3.770,-
1/2 page: € 2.690,-
1/3 page: € 2.430,-
1/4 page: € 1.640,-
1/8 page: € 860,-
2/1 page: € 9.480,-
Surcharges
Fixed space inside: € 440,-
2nd and 3rd cover page: € 1.240,-
4th cover page: € 2.010,-
Print run DONAURAUM:
12,980 copies
Postal distribution: 8,980 copies
Reading circle (read-along factor 12.3): 2,500 copies
Other types of distribution (bulk subscriptions, trade fairs, events): 1,500 copies
Widespread circulation: 12,980 copies
1/1 page: € 7.120,-
3/4 page: € 6.500,-
2/3 page: € 5.910,-
1/2 page: € 4.170,-
1/3 page: € 2.970,-
1/4 page: € 2.230,-
1/8 page: € 1.120,-
2/1 page: € 14.240,-
Surcharges
Fixed space inside: € 440,-
2nd and 3rd cover page: € 1.240,-
4th cover page: € 2.010,-
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
Give your content the stage it deserves!
Technical data:
€ 490,- per week
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
Technical data:
€ 280,- per week
Can also be booked together to be the sole advertiser for a month!
Display advertising for more attention
Price: € 1.990,- per month
Format: 970 x 250 px
Playout on:
Home page, subpages, article pages
Price: € 1.990monthly
Format: Leaderboard + Wide Skyscraper
Playout on:
Home page, subpages, article pages
Price: € 1.520monthly
Format: 160 x 600 px
Playout on:
Home page, subpages, article pages
Price: € 2.100monthly
Format: Dynamic, sticky
Playout on:
Home page, sub-pages, article pages,
+ Mobile
Price: € 1.660monthly
Format: 970 x 90 px
Playout on:
Home page, subpages, article pages
The ideal tool to increase your reach and visibility
Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.
Requirements:
Price per month: € 2.550,-
Playout on:
Home + Mobile
Price: € 1.990monthly
Format: 300 x 600 px
Playout on:
Home, subpages + mobile
Price: € 1.520monthly
Format: 300 x 250 px
Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".
Frequency: 1x weekly Austria-wide
Reach: 500 subscribers
Opening rate: 45 per cent
Frequency: 1x per week per federal state
Opening rate: 43 per cent
IAB Medium Rectangle:
300 x 250 px + target link
€ 690,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 690,-
1 month: € 1.900,-
Combine our wide-reaching and targeted communication channels
Included in the package
1x print advertorial
1x online advertorial on wirtschafts-nachrichten.at
1x Business Link in the newsletter of your choice
Price on demand
Digital solutions for your effective marketing
Win the topic leadership!
Reach your target group precisely on our online channels and on all search engines.
We editorially create 6 content pieces* on a relevant topic of your choice, these are placed online for 12 months on one of our 12 magazine front pages (depending on the topic), all texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.
In addition, a service box with CTA complements this thematic focus, this service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).
Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, i.e. 6 additional touchpoints for image cultivation, topics lead generation.
BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage
Costs: 1 year = € 10,000
Shorter periods on request.
We are driving the digitalisation of content:
Every month, a topical theme offers 360-degree information on what is currently moving the industry.
Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".
Costs: on request
*Also bookable together to be the sole advertiser for one month!
From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.
Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in their products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.
You have an interesting topic, product or just want to gain new leads? We help you to get your idea off the ground, starting with the concept, through application to implementation.
We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.
Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.
BASIC PACKAGE
E-mail address
(verified by participation links)
Price on demand
Place your whitepaper on www.wirtschafts-nachrichten.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.
The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion!
BASIC PACKAGE
E-mail address
(verified by sending the download link)
Costs: 30 Leads = € 1.800,-
The following information can be requested for an additional charge:
Whitepaper Add-On "Pro
Secure the undivided attention of readers who are already interested.
After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!
Price on demand
Your white paper will be available on
www.wirtschafts-nachrichten.at and on www.industriemedien.at/shop offered for download.
The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
Offer the viewers the solution to a problem that they did not know until now through this deep dive into your product world. In the TV format "PRODUCT IN THE PICTURE", your new products and innovations take centre stage and are presented by your experts in conversation with our editors. Enriched with additional video and photo material, we give your product stars the stage they need.
1# You get your finished video for your own use in web resolution
2# The product video will be available on the magazine website and in the WEKA webshop
3# Playout on social media: LinkedIn and YouTube
You expect from your marketing: impact and result. You get from our B2B agency: exactly that.
The B2B agency from WEKA Industrie Medien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.
Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405
Professional video studio for rent.
Our 80-square-metre studio is equipped with a green screen and can be individually designed and branded according to the customer's wishes. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.
Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409