company car
MEDIA DATA 2027
Our readers' environment is changing at a rapid pace. What remains is the need for independent, well-founded information based on broad expertise. Around 22,500 subscribers to the print edition, numerous subscribers to our digital products, the steadily increasing number of users of our website and thousands of participants in our event series rely on the well-told, critically researched and profoundly categorised information that they obtain from the many platforms of firmenwagen.co.at.
We speak the language of SMEs. We understand decision-makers. firmenwagen is the magazine for fleet operators and cost-conscious frequent drivers. With its unique editorial concept in Austria, firmenwagen has established itself as an important information medium in the specialised publishing sector, offers real decision-making aids for car purchases and cost accounting and is aimed at companies that operate company cars or fleets. Target group: firmenwagen is aimed at fleet operators throughout Austria and addresses decision-makers who are responsible for the trade in vehicles, car parts, charging solutions for e-mobility, accessories and tyres as well as for the maintenance and servicing of company cars. firmenwagen is therefore also aimed at all car dealers, garages, petrol stations, parts, accessories and tyre dealers in Austria.
Our leitmotif "We bring the industry together" has more meaning than ever, because our magazine "firmenwagen", as an Austrian communication platform, deals comprehensively with all topics related to information for fleet operators, SMEs and fleet managers. And it does so on all channels: print, online, LinkedIn, video channels such as YouTube and, of course, at our live events. That's what we call true 360° communication.
The car industry is in a constant state of flux. Not only the variety of models, but also new suppliers and new drive systems make fleet management and modernisation a major challenge. And for many companies, professional energy management has long been part of fleet management. firmenwagen therefore offers not only tips before purchasing a vehicle, but also useful information for the ongoing operation of company vehicles. This is becoming increasingly important in view of rising costs - because as the saying goes: the money is on the road.
See you soon,
Andreas Übelbacher (Editor-in-Chief, Media Consultant)
Karin Tober, Mag. (Deputy Editor-in-Chief, Media Consultant)
Johannes Tober (Media Consultant)
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. social media
The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
4. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round table discussions. Target group-specific and very close!
OUR PRINT SERVICES
EDITION: 22,500 items
FORM OF PUBLICATION: 6 times a year
PUBLISHED SINCE: 1996
Company cars. Mobility for businesses.
With its unique editorial concept in Austria, firmenwagen has been established for three decades as an important information medium in the specialised publishing sector and offers comprehensive decision-making aids for car purchases and the ongoing operation of the vehicle fleet.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
PRINT TOPICS
You will find these topics as standard in all our print editions.
- Parts and accessories
- Car tests
- Technology & Trends
- Travel & Leisure
- Finance & Insure
- Telecommunications
- Transporter
- Service facilities
- Tyres & Wheels
- Vans
- Industry news & charging solutions for e-mobility
- New publications
- Fleet management: vehicle subscriptions, car hire & insurance
HEAVY POINTS
- Follow-up report on AutoZum (20–23 January 27)
- Winner of the Fleet Car of the Year award
- Winner IVOY
- Car care
- Maintaining the value of the vehicle fleet
HEAVY POINTS
- Summer tyres
- „Fleet Car of the Year 2027“ Awards Ceremony“
- Regional spring car fairs
- Car care
- Maintaining the value of the vehicle fleet
- E-fleet charging solutions
HEAVY POINTS
- Service and repair networks
- Fuel/charging cards and charging apps
- Review Car Test Day
HEAVY POINTS
- Winter Tyres & Winter Fit
- Car care
- Maintaining the value of the vehicle fleet
HEAVY POINTS
- Launch of the „Fleet Car of the Year“ award“
- "Car dealership of the year" award
HEAVY POINTS
- Service and repair networks
- Fuel/charging cards and charging apps
- „Commercial Vehicle Centre of Excellence of the Year“ Awards Ceremony“
- Preliminary report on the KLS Symposium, 27–28 January 28
PRICES AND FORMATS 2027
Type area
370 x 255 mm
Falling
420 x 297 mm*
Type area
210 x 196 mm*
Type area
185 x 255 mm
Falling
210 x 297 mm *
Type area
137.5 x 200 mm
Falling
152.5 x 215 mm*
Type area
90 x 255 mm
Falling
105 x 297 mm*
Type area
185 x 125 mm
Falling
210 x 143 mm*
Type area
58 x 255 mm
Falling
73 x 297 mm *
Type area
185 x 81 mm
Falling
210 x 96 mm*
Type area
90 x 125 mm
Falling
105 x 143 mm*
Type area
185 x 160 mm
Falling
210 x 75 mm*
Type area
43 x 255 mm
Falling
58 x 297 mm*
Type area
60 x 90 mm
Type area
185 x 30 mm
Type area
43 x 125 mm
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types:
Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail:anzeigen@industriemedien.at
Placement U4:
€ 7.490,-
Placement U2 + U3:
€ 7.300,-
Prices excl. & 5% Advertising tax
Inserts per
1.000 piece
Price on demand
For inserts of less than 10,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
Bound inserts per
1.000 piece
up to 10 g € 460
up to 20 g € 563,50
up to 30 g € 667,-
up to 40 g € 759
Banderole around
the entire issue
€ 7.150,-
approx. 3,000 characters + images
approx. 1,500 characters + images
approx. 1,000 characters + images
SPECIAL EDITS
Fleet Guide 2028
The Fleet Guide is an indispensable source of information and reference tool for fleet operators in Austria. It offers ample space for your company profile and your branding campaign.
The Fleet Guide provides competent and well-founded information for companies as well as for their customers and partners.
Circulation: 40,000 pieces
AS: 19 November 1927
ET: 10 December 27
Prices & formats:
1/1 page .........................€6,990
1/2 page .........................€ 4,490
U2 or U3 ......................€ 7.300,-
U4 ...................................€ 7.490,-
1 page company portrait ......€ 4.850,-
Your Theme Booklet
You want to offer your (potential) customers more than just
information? The booklet is the ideal
Product when it comes to more complex topics
to explain.
Format: A4
Paper cover: 200 g/m2 image print
Paper core: 100 g/m2 image print
Circulation: 25,000 copies in the supplement
PLUS 1,000 pieces for your use
20 pages: € 18.900,- 28 pages: € 22.400,-
OUR ONLINE SERVICES 2027
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
Digital reach
Our key figures at a glance
Unique User
On average per month
Page impressions
On average per month
Visits
On average per month
Google Search Impressions
June 2026
Social media
Followers / Subscribers
ONLINE advertising formats
Placements and formats on firmenwagen.co.at
Sidebar
Home Page Advertorial
Your text will be clearly labelled as an advertorial and prominently displayed on the homepage; depending on your preference, it will be linked to a subpage or to your own website.
Specifications:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
CMS-Advertorial Specifications: * The 200 characters refer to the text displayed on the home page. This is identical to the first 200 characters of the advertorial text.
Your text is labelled as an advertorial and is visible on the homepage within a featured section. </
Physical promotional materials
Accepted file types: jpg, jpeg, png, gif
Maximum file size: 300 kB (IAB standard of 80 kB is preferable)
Redirect tags/banner codes:
These are possible on the website, but not in the newsletter
All tags except for „doubleclicktags“ – we do not use these
HTML5 promotional materials:
Possible on the website, but not in the newsletter
Delivery: zip file
Placement example
MONTHLY ONLINE - THEMATIC FOCUS
Give your content the stage it deserves!
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- at least 1 picture in landscape format (16:9)
- Text for the creation of an article
Price on demand
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price on demand
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
NEWSLETTER
Weekly Briefing
Frequency: 1x per week
Topics: The latest news for and from fleet operators and the automotive industry.
Opening rate: 45%
920
Recipient:inside
45 %
Opening rate
4,3 %
Click-through rate
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 530,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 530,-
Newsletter sponsoring:
6 months: € 3,600
12 months: € 5.800,-
DIGITAL PRODUCTS
Content & Visibility
For reach, brand visibility and thought leadership
THEMATIC FOCUS - CONTENT HUB
Reach your target group with pinpoint accuracy
Position your brand within the relevant subject areas of our online portals using SEO-optimised specialist content. Editorially produced articles are featured on our magazine homepages and supplemented by a service box with a call to action. Additional mentions in our newsletters will increase the reach of your content.
Services
- Visibility and reach through homepage placement
- SEO-optimised article, including teaser text
- 1 service box with a CTA
- 6 newsletter placements
Costs: 1 year = € 10,000
Shorter periods on request.
ADVERTORIAL & SERVICEBOX
Maximum visibility in the thematic focus
Showcase your content prominently on the homepage of our specialist media outlets and reach your target audience within the relevant subject area. Your advertorial or service box will be further enhanced by inclusion in the relevant newsletter.
Services
- Home page placement
- Service box or advertorial (including image, text and CTA*)
- Newsletter placement
BASIC PACKAGE: Price on request
*Can also be booked as a package to secure exclusive visibility as an advertising partner for one month.
Lead generation
High-quality leads through high-quality specialist content
WEBINARE
Live webinars: Showcase your expertise, generate leads
Leverage our digital reach to drive your sales success. With our bespoke live webinars, you can showcase your expertise directly to industry decision-makers. We work with you as partners every step of the way – from the initial idea through to promotion and professional live moderation, right through to a successful event – to ensure sustainable, high-quality lead generation.
Scope of the Lead Report
Once the webinar has finished, you will receive a GDPR-compliant and verified list of participants:
- Verified contact details: Email address (confirmed via a personalised login link)
- Personal details: First name and surname, title
- Company details: Company name and location/country
- Professional profile: Position, department and area of responsibility
BASIC PACKAGE: Price on request
WHITEPAPER
Targeted lead generation with high-quality specialist content
Leverage your company’s expertise to target decision-makers and generate high-quality B2B leads. Your white paper will be featured in our shop and actively promoted via our high-reach digital channels. To maximise visibility, the placement can optionally be enhanced with an editorial introductory article and a custom-branded content window appearing immediately after the download. All data is collected in accordance with the GDPR.
Lead data included in the Basic Package:
- E-mail address
Additional data fields for optimal lead qualification:
- First name and surname
- Business-related
- Professional profile (role and area of responsibility)
- Telephone number
BASIC PACKAGE: 30 leads = €1,800
Additional data fields at an extra charge
STANDALONE NEWSLETTER
Your message. Your target audience. Your stage.
Reach your target audience with a bespoke message delivered straight to their inbox. The standalone newsletter is an exclusive email format that tailors content, topics and tone specifically to your communication or campaign objectives.
Whether it’s a product, service, event or specific sales message: with the standalone newsletter, you can reach defined B2B target audiences without unnecessary wastage and generate maximum attention for your content.
Your benefits:
- Targeted communication: Targeting a new, defined audience
- Personalised communication: The content and message will be tailored to your campaign
- Exclusive format: Her message is the focus of the press release
- Extensive reach: Direct access to the relevant INDUSTRIEMAGAZIN target audience
BASIC PACKAGE: Price on request
OPTIONAL ADD-ON: Create a landing page
No suitable landing page available? We’ll create a landing page on one of our magazine websites or on industriemedien.at – for product or event information and to generate leads.
Price: €1,200
(Completion: approx. 3 working days from the date the order is placed and all data has been supplied)
TV AND VIDEO PRODUCTS
The rapid development in the domestic and international automotive industry brings with it many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that are pointing the way to the future. From automated production to artificial intelligence - we help you to present these complex developments in an understandable and captivating way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
OUR SERVICES
You expect from your marketing: impact and result. You get from our B2B agency: exactly that.
- Whether classic solutions, hybrid or purely digital marketing, our agency from Vienna plays the entire gamut of B2B marketing.
- We help your company gain more visibility and give complex products or services the attention they deserve.
- We scale your B2B marketing campaign and strengthen your brand with a task force of industry, construction & building and automotive journalists behind us.
B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS
The B2B agency from Forum Industriemedien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.
- Content Marketing
- Graphic Design
- Corporate Publishing
- Podcasts
- Video production
- Performance Marketing
- Webcasts & webinars
- Social media
- Websites
Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405
FORUM INDUSTRIAL MEDIA
FILM & TV STUDIO
Our 80 square metre studio is equipped with a green screen and can be individually designed and branded according to customer requirements. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.
- Interviews
- Panel discussions
- Employer branding
- Image/product videos
- Event videos
- Studio for rent
Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409
English (UK) 
Deutsch (Österreich)