Achieve thought leadership with our SOLID communication channels!
Our guiding principle "We bring the industry together" is more important than ever, because SOLID is the only Austrian communication platform that deals comprehensively with all trades in the construction industry - on all channels: print, online, LinkedIn, podcast platforms such as Spotify, video channels such as YouTube and, of course, at our live events. That's what we call real 360° communication.
With the integration of the long-established trade magazine HLK as a special magazine of SOLID, the content expertise in the field of building technology, heating, ventilation and air conditioning has been further expanded. The result is an even stronger platform at the interface between the construction industry and building technology - with a wider reach, greater subject expertise and an even more precise approach to relevant decision-makers.
The construction industry and its wider sector are a key driver of the Austrian economy and are constantly evolving – digitalisation, taxonomy and lean construction are just three examples of this. As a result, there is a steadily growing need for independent, well-founded information based on broad specialist knowledge. Just under 10,000 subscribers to the print edition, around 6,000 subscribers to our newsletter (with an open rate of over 37%), and just under 200,000 page views on our website solidbau.at per month, and the many participants in our in-person and virtual events, as well as our videos and podcasts, rely on the well-presented, critically researched and thoroughly contextualised information available on the many platforms of SOLID - Economy and technology in construction refer.
We promise professional communication on all channels, because our digital offering with SEO-optimised online portal, newsletters, webinars and white papers is complemented by powerful events such as the "SOLID BIM Conference".
Put your communication goals in our hands, because we understand decision-makers.
Your SOLID Team
Dominique Otto – Editor-in-chief
Claudia Adam – Project Management & Advertising Management
Eberhard Herrmann – Editorial Board, HLK
Lukas Staudinger – Media consultant (HVAC)
YOUR CONTACT PERSONS
Dominique Otto
Editor-in-Chief SOLID
Tel. +43 (0)1-40410-446
E-mail
Claudia Adam
Project management & advertising management SOLID
Tel. +43 (0)660 90 21 622
E-mail
Eberhard Herrmann
Editor-in-Chief HLK
Tel. +43 (0)1-40410-248
E-mail
Lukas Staudinger
Media consultant HLK
Tel. +43 (0)1-40410-273
E-mail
Note: PDF version will be updated shortly. Website prices apply.
DIGITAL REACH
Our key figures at a glance
19,000 Subscribers of our print edition, 30,000 subscribers to our digital productstens of thousands of subscribers to our social media channels, and over half a million users of our website in 2024 and thousands of participants in our event series
110.000
Unique users
On average per month
190.000
Page impressions
On average per month
3.88 million.
Google Discover Impressions
June 2026
359.000
Google Search Impressions
March 2026
11.000
Returning users
On average per month
40.000
Organic Search Clicks
approx. per month
6.000
NL recipient
in total
37 %
Opening rate
Average of all newsletters
5.500 +
Social media
Followers / Subscribers
1 m 06 s
Length of stay
On average per month
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Video excerpt as a feature on SOLID Bau TV or as a stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group-specific and very close!
About the print magazine
EDITION: 9,000 piece
SOLID. For the construction and property sectors.
Because we know what drives the industry.
With well-founded analyses, current surveys and in-depth background information, we show what moves the construction industry and what developments the future will bring. In this way, we ensure an intensive reading experience in the construction and property industry.
- With us, you can reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
PRINT TOPICS 2027
19,000 Subscribers of our print edition, 30,000 subscribers to our digital productstens of thousands of subscribers to our social media channels, and over half a million users of our website in 2024 and thousands of participants in our event series
Issue 2/3
ET: 10 March | AS: 1 March.
HEAVY POINTS
The top 200 managers in the ranking:
The most powerful and influential personalities from Austria's construction and property industry
Infrastructure:
Road, tunnel, bridge
Real estate:
Perennial favourite: Affordable housing
Energy Special:
Heating, cooling, insulating and sealing: Trends, products and technologies
Issue 4
ET: 14 April | AS: 5 April.
HEAVY POINTS
Construction Products Regulation, ESG & Co:
What 2027 has in store
Building Services and FM:
The latest developments
Lean Construction
Special:
Province of Lower Austria
Issue 5
ET: 12 May | AS: 3 May.
HEAVY POINTS
Project management:
Tendering, awarding, logistics & co - projects and dreams of the future
Foreign markets:
How domestic companies are doing abroad and outside Europe
Start ups:
Interesting companies, investment opportunities & more
Lightweight Special:
Drywall construction, timber construction & Co
Issue 6
ET: 9 June | AS: 31 May.
HEAVY POINTS
Digitalisation and BIM:
News on the industry's perennial favourite
Formwork technology and scaffolding:
Projects, Products, Trends
Labour & safety technology in construction
Issue 7/8
ET: 14 July | AS: 5 July.
HEAVY POINTS
SOLID Top 150 construction companies: The tried and tested ranking of the country's largest construction companies by turnover and employees
AI in construction
Security in cyber space:
Important tips
Issue 9
ET: 15 September | AS: 7 September.
HEAVY POINTS
Building materials and construction chemistry:
Decarbonisation, circular economy, trends & innovations
Fleet and equipment management:
E-mobility in construction
Issue 10/11
ET: 20 October // AS: 11 October.
HEAVY POINTS
Solid construction:
New and proven products from Beton, Brick & Co.
The best suppliers:
The country's top suppliers by size and in the SOLID and solidbau.at
Training & further education
Insure & finance
Issue 12/1
ET: 9 December // AS: 30 November.
HEAVY POINTS
Best Of:
Showcase projects of the Austrian construction industry
Construction industry:
Trends for 2028
Research and development
Claudia Adam
Project management & advertising management
Tel. +43 (0)660 90 21 622
E-mail
PRICES AND FORMATS 2027
2/1
Type area
385 x 253 mm
Falling
420 x 280 mm*
€ 9.290,-
1/1
Type area
185 x 253 mm
Falling
210 x 280 mm*
€ 6.275,-
Junior
Type area
125 x 185 mm
Falling
140 x 210 mm*
€ 3.980,-
1/2 high
Type area
90 x 253 mm
Falling
104 x 280 mm*
€ 3.750,-
1/2 across
Type area
185 x 125 mm
Falling
210 x 140 mm*
€ 3.750,-
1/3 high
Type area
60 x 253 mm
Falling
74 x 280 mm*
€ 2.630,-
1/3 2-column
Type area
121 x 125 mm
€ 2.630,-
1/3 across
Type area
185 x 80 mm
Falling
210 x 90 mm*
€ 2.630,-
1/4 high
Type area
90 x 125 mm
Falling
105 x 143 mm*
€ 2.090,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types:
Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail:anzeigen@industriemedien.at
Surcharge for cover page (U4):
10 % of the base price
Surcharge for cover pages (U2 + U3):
15 % of the base price
Prices excl. & 5% Advertising tax
Inserts per
1.000 piece
per 1,000 piece
up to 10 g € 415
up to 20 g € 435
up to 30 g € 475
up to 40 g € 495,-
Bound inserts per
1.000 piece
per 1,000 piece
up to 10 g € 485,-
up to 20 g € 592,-
up to 30 g € 700
up to 40 g € 759
For inserts of less than 10,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
Advertorial character count:
1/1
approx. 3,000 characters + images
1/2
approx. 1,500 characters + images
1/3
approx. 1,000 characters + images
HLK MEDIA DATA
THE SOLID SPECIAL MAGAZINE FOR BUILDING SERVICES ENGINEERING
The special edition HVAC - Building, control and air conditioning technology is characterised by its close proximity to the market and combines technical expertise with current market and economic topics, accompanying the industry along the entire value chain. With practical technical articles, current industry news, innovative product and project reports and background stories, HLK offers clear added value for professionals in building and supply technology.
The magazine is aimed specifically at installers, planners, technicians, engineers, manufacturers and decision-makers and positions itself as a reliable source of inspiration for trends, innovations and sustainable solutions.
Edition: 6,000 copies
Appearance: February, April, July and September 2027
Target group: Planners, contractors, processors, service providers, property developers, etc.
- Architects, master builders, construction planners
- Heating planners, civil engineers, consultants
- Building cooperatives, large construction companies, building authorities
- Plumbers, refrigeration, air conditioning and ventilation technicians
- Manufacturers of air conditioning, ventilation and refrigeration technology, water technology and fire protection systems
- Research, universities, institutes
- Energy supply
- Trade
SPECIAL EDITS
STEEL CONSTRUCTION UP TO DATE
Client: Austrian Steel Construction Association
Commissioned since: 2000
Order type: Complete production, supplement to the trade magazine SOLID, advertising sales Cooperation: The team of our construction medium SOLID designs the magazine of the Austrian Steel Construction Association. Our services include the journalistic realisation of the association's topics and the creation of an attractive content environment. We also handle the distribution of advertisements and the distribution of the magazine via SOLID and to the client's addressees.
Also part of our service: the complete printing and shipping process through to personalised additional offers.
AS/ET: September
Format: 210 x 280 mm (w x h)
Advertising rates on request
DIGITAL & BIM
The topic of this special issue is everything that digitalisation brings to the construction industry - from Building Information Modelling (BIM) to apps for everyday use to digital platforms for construction machinery hire & co.
Present yourself as a top-class digital service provider with your solutions, your technology, your products and the benefits you offer.
We bring you:
- Attention in your target group
- no wastage
- A lot of space for little money
Format: 210 x 280 mm (w x h)
Advertising rates on request
FEDERAL EXPENSES
The SOLID federal state special sections deal specifically with the construction industry and its framework conditions in the individual federal states - with a focus on local features and local projects. The entire booklet is distributed with a regional distribution key.
Present yourself here as a local player - whether you are a construction company, supplier, planner or logistics partner!
Guaranteed for you:
- Attention in the local target group
- Accuracy (no wastage)
- A lot of space for little money
Format: 210 x 280 mm (w x h)
Advertising rates on request
OUR ONLINE SERVICES 2027
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fit your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
Claudia Adam
Project management & advertising management SOLID
Tel. +43 (0)660 90 21 622
E-mail
ONLINE advertising formats
Placements and formats on solidbau.at
ADVERTISING MATERIALS
FORMAT
PRICE
DETAILS
1
IAB Billboard
970 x 250 px
€3,010 per month
Home page, subpages, article pages
2
IAB Wide Skyscraper
160 x 600 px
€2,630 per month
Home page, subpages, article pages
3
Sidebar
500 × 1,000 px
or dynamic, sticky
€2,910 per month
Home page, subpages, article pages + MOBILE
4
IAB Leaderboard
970 x 90 px
€2,660 per month
Home page, subpages, article pages
5
Online Advertorial
Text and image teaser
€3,890 per month
Home + MOBILE
Home Page Advertorial
Your text will be clearly labelled as an advertorial and prominently displayed on the homepage; depending on your preference, it will be linked to a subpage or to your own website.
Specifications:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
6
Half-page advert
300 x 600 px
€3,010 per month
Home page, subpages + MOBILE
7
IAB Medium Rectangle
300 x 250 px
€2,440 per month
Home page, sub-pages, some article pages + MOBILE
8
CMS-Advertorial
Text and image teaser
Price on demand
Home + MOBILE
CMS-Advertorial Specifications: * The 200 characters refer to the text displayed on the home page. This is identical to the first 200 characters of the advertorial text.
Your text is labelled as an advertorial and is visible on the homepage within a featured section. </
Banner specifications
Physical promotional materials
Accepted file types: jpg, jpeg, png, gif
Maximum file size: 300 kB (IAB standard of 80 kB is preferable)
Redirect tags/banner codes:
These are possible on the website, but not in the newsletter
All tags except for „doubleclicktags“ – we do not use these
HTML5 promotional materials:
Possible on the website, but not in the newsletter
Delivery: zip file
Placement example
ONLINE FOCUS
Give your content the stage it deserves!
What benefit do you have?
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- at least 1 picture in landscape format (16:9)
- Text for the creation of an article
Price on demand
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price on demand
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
ONLINE MONTHLY THEMES 2027
These topics will be featured as an online focus on solidbau.at over the coming months.
JANUARY
Solid construction: concrete, cement & brick
FEBRUARY
Digital: discussions, apps and trends
MARCH
Real estate: the top trends of the year
APRIL
Energy: Heating, Cooling, Insulation and Sealing – Trends, Products and Technologies
MAY
Pipe technology
JUNE
Facades: News from the building envelope
JULY
Lightweight construction: wood construction, dry construction, experiments
AUGUST
Fire protection
SEPTEMBER
Steel construction in focus: projects & trends
OCTOBER
Formwork, scaffolding, logistics: Construction site under the microscope
NOVEMBER
Construction chemistry and materials: new developments
DECEMBER
Vehicle fleet
NEWSLETTER
Your message directly into the mailbox of the target group
Construction Industry Update
Frequency: every day from Monday to Thursday
Topics: Economic developments, projects, scandals, political decisions, minds & careers, new technologies, products and more.
Reach: 4,000 recipients
What you can read in SOLID
Frequency: 1x per month
Topics: e-Paper download of the current issue plus supplementary information and articles from the website
Reach: 1,100 recipients
Further newsletters are published from time to time to mark specific events or major occasions.
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
Price: €740
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
Price: €740
Exclusive sponsoring
6 months: € 3.000,-
12 months: € 5.000,-
DIGITAL PRODUCTS
Content & Visibility
For reach, brand visibility and thought leadership
THEMATIC FOCUS - CONTENT HUB
Reach your target group with pinpoint accuracy
Position your brand within the relevant subject areas of our online portals using SEO-optimised specialist content. Editorially produced articles are featured on our magazine homepages and supplemented by a service box with a call to action. Additional mentions in our newsletters will increase the reach of your content.
Services
- Visibility and reach through homepage placement
- SEO-optimised article, including teaser text
- 1 service box with a CTA
- 6 newsletter placements
COSTS: 1 year = €10,000
Shorter periods on request.
ADVERTORIAL & SERVICEBOX
Maximum visibility in the thematic focus
Showcase your content prominently on the homepage of our specialist media outlets and reach your target audience within the relevant subject area. Your advertorial or service box will be further enhanced by inclusion in the relevant newsletter.
Services
- Home page placement
- Service box or advertorial (including image, text and CTA*)
- Newsletter placement
COST: €2,900
*Can also be booked as a package to secure exclusive visibility as an advertising partner for one month.
Lead generation
High-quality leads through high-quality specialist content
WEBINARE
Live webinars: Showcase your expertise, generate leads
Leverage our digital reach to drive your sales success. With our bespoke live webinars, you can showcase your expertise directly to industry decision-makers. We work with you as partners every step of the way – from the initial idea through to promotion and professional live moderation, right through to a successful event – to ensure sustainable, high-quality lead generation.
Scope of the Lead Report
Once the webinar has finished, you will receive a GDPR-compliant and verified list of participants:
- Verified contact details: Email address (confirmed via a personalised login link)
- Personal details: First name and surname, title
- Company details: Company name and location/country
- Professional profile: Position, department and area of responsibility
BASIC PACKAGE: Price on request
WHITEPAPER
Targeted lead generation with high-quality specialist content
Leverage your company’s expertise to target decision-makers and generate high-quality B2B leads. Your white paper will be featured in the shop and actively promoted via our high-reach digital channels. To maximise visibility, the placement can optionally be enhanced with an editorial introductory article and a custom-branded content window that appears immediately after the download. All data is collected in accordance with the GDPR.
Lead data included in the Basic Package:
- E-mail address
Additional data fields for optimal lead qualification:
- First name and surname
- Business-related
- Professional profile (role and area of responsibility)
- Telephone number
BASIC PACKAGE: 30 leads = €2,850
STANDALONE NEWSLETTER
Your message. Your target audience. Your stage.
Reach your target audience with a bespoke message delivered straight to their inbox. The standalone newsletter is an exclusive email format that tailors content, topics and tone specifically to your communication or campaign objectives.
Whether it’s a product, service, event or specific sales message: with the standalone newsletter, you can reach defined B2B target audiences without unnecessary wastage and generate maximum attention for your content.
Your benefits:
- Targeted communication: Targeting a new, defined audience
- Personalised communication: The content and message will be tailored to your campaign
- Exclusive format: Her message is the focus of the press release
- Extensive reach: Direct access to the relevant target audience
BASIC PACKAGE: Price on request
OPTIONAL ADD-ON: Create a landing page
No suitable landing page available? We’ll create a landing page on one of our magazine websites or on industriemedien.at – for product or event information and to generate leads.
Price: €1,200
(Completion: approx. 3 working days from the date the order is placed and all data has been supplied)
TV AND VIDEO PRODUCTS
You wish, we produce your videos.
- Video is one of the most successful content formats - with the power to quickly build emotion and trust.
- Show your target groups who you are, what makes you unique and why you are competent.
- Create more awareness through video content on your social media channels.
Our SOLID TV formats
SOLID Construction TV *
Appearance (frequency): Not a regular occurrence
Content orientation: Construction industry
* YouTube
Here too, SOLID Bau TV achieved a total of 150.000 Impressions/year and a Engagement rate of up to 4.17 % great values that are outstanding for B2B streaming content.
* solidbau.at
In addition, we still play SOLID Bau TV on our website and have here on average 124,000 unique users/year.
SOLID Talk
Appearance (frequency): Not a regular occurrence
Content orientation: Construction industry
OFFERS
Studio guest/TV appearance
1 TV appearance: € 2.500,-.
Instream overlay
"The programme is supported by ..." during the programme (8 seconds)
Static insertion of the logo + logo insertion: € 1.100,-.
Product in picture Highlights
Stage your product highlights in the form of a short video. Attention: only bookable in combination with "Product in Picture"!
€ 1.500,-
Technical data:
- Landscape format 1.920 x 198 px
- Portrait format 335 x 1,080 px
- Logo transmission
OUR SERVICES
You expect from your marketing: impact and result. You get from our B2B agency: exactly that.
- Whether classic solutions, hybrid or purely digital marketing, our agency from Vienna plays the entire gamut of B2B marketing.
- We help your company gain more visibility and give complex products or services the attention they deserve.
- We scale your B2B marketing campaign and strengthen your brand with a task force of industry, construction & building and automotive journalists behind us.
B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS
The B2B agency from Forum Industriemedien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.
- Content Marketing
- Graphic Design
- Corporate Publishing
- Podcasts
- Video production
- Performance Marketing
- Webcasts & webinars
- Social media
- Websites
Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405
FORUM INDUSTRIAL MEDIA
FILM & TV STUDIO
Our 80 square metre studio is equipped with a green screen and can be individually designed and branded according to customer requirements. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.
- Interviews
- Panel discussions
- Employer branding
- Image/product videos
- Event videos
- Studio for rent
Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409
English (UK) 
Deutsch (Österreich)