ELECTRICAL PRACTICE
MEDIA DATA 2027
Our leitmotif "We bring the industry together" has more meaning than ever, because Elektropraxis is the only Austrian communication platform that deals comprehensively with the entire spectrum of electrical engineering & installation and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify and video channels such as Youtube and, of course, at our live events. That's what we call true 360° communication.
We provide practical and authentic coverage of the entire spectrum of electrical engineering in Austria: from power generation – with a focus on renewable, decentralised systems – through to storage and distribution, and on to electrical installations, lighting and communications technology, with an emphasis on building services and smart homes. *Elektropraxis* is published four times a year and is distributed to its target audience of building and electrical engineers. Readers are kept up to date with the latest information via the website www.elektropraxis.at and the fortnightly newsletter. Elektropraxis is the B2B media brand for decision-makers in electrical engineering, the energy industry and building technology: planners, plant engineers, plant operators, energy suppliers and local authorities. User reports and on-site research convey current trends and market developments.
We promise professional communication on all channels, because our digital offer with SEO-optimised online portal, newsletters, webinars and whitepapers is complemented by powerful events, such as the conference "Technology in the hospital" or event formats customised for you.
Put your communication goals in our hands, because we understand decision-makers.
Your Elektropraxis Team
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
AWARD FOR 360° COMMUNICATION:
€ 8.900,-
OUR PRINT SERVICES
EDITION: 6,300 copies/four times a year
READERSHIP: Installation companies, wholesalers and retailers, architects and electrical planners, industrial plant engineers from the 500 largest industrial companies, mayors and municipalities, etc.
ELEKTROPRAXIS. The specialist magazine for electrical engineering.
Elektropraxis@Punktum provides valuable analysis and reports on current industry trends and market developments. This information is crucial for professionals and decision-makers who want to adapt their business strategies in the dynamic electrical industry. This holistic approach contributes to the further development and information transfer in electrical engineering.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
PRINT TOPICS
You will find these topics as standard in all our print editions.
- PV & electricity storage
- Energy: use, efficiency & sustainability
- Building automation / Measurement and Control
- Light, luminaires, planning, control & efficiency
- Access & monitoring
- Power generation, power distribution, line technology, UVV, smart grid
- Tools, installation materials & service
- E-mobility, wall boxes & infrastructure
- Smart Home – The House of the Future
- Building Protection & Safety: Fire protection, lightning protection, surge protection
FOCUS: Electrical engineering
Electrical Engineering for the New Energy World – The energy transition requires new electrical infrastructure: from low-voltage to medium-voltage systems, from switchgear and protection technology to charging infrastructure, energy management and building automation. The focus is on solutions for buildings, the commercial sector and industry – including planning, installation, safety and standards.
Key industry sector: „Factories are becoming electric and smart“ – automation, robotics, drive systems, energy consumption, power quality and digital twins.
FOCUS: Power engineering
Renewable energy, storage and new energy systems – From photovoltaics and battery storage, through energy communities and load management, to the electrification of heating and transport: how is Austria’s energy system changing? What role do grids, storage and flexibility play? And how can industry make its energy supply more efficient, resilient and independent?
Trade fairs
Smart Automation Preview / 11–13 May 2027, Wels
FOCUS: Electrical engineering
Smart Buildings Meet Smart Industry
Building automation, sensor technology, measurement and control, the IoT, industrial communication and AI are transforming electrical engineering. From smart buildings to automated production facilities: which systems communicate with one another? Where are the interfaces? And how can energy efficiency, operational safety and productivity be combined?
FOCUS: Power engineering
Energy management, flexibility & sector coupling – electricity is becoming the key energy source. This places greater demands on energy management and flexibility. PV, storage, heat pumps, charging infrastructure and production facilities must interact intelligently. What role do dynamic electricity tariffs, load management, demand response and industrial energy management systems play? Industry Focus: „Intelligent energy independence as a key success factor“ – integration of PV and wind power with manufacturing and e-mobility, energy management, energy consultancy, simulation and sector coupling, load management, „How your company can become an energy supplier’. .
FOCUS: Electrical engineering
Intelligent buildings & smart homes: Driven by energy efficiency requirements, ESG criteria and increasing comfort demands, the market for building automation, intelligent lighting management, charging infrastructure and modern measuring and metering technology is growing.
FOCUS: Power engineering
Distribution, Switching, Protection
From the grid connection to the installation: the focus is on switchgear, transformers, protection technology, surge protection, power quality, measurement and testing technology, and safe power distribution. Industrial focus:
Trade fairs
A look back at ‘All about Automation’, 21–22 September, Graz
FOCUS: Electrical engineering
Energy efficiency & decarbonisation – Where else can energy be saved? How can buildings and production sites become more energy-efficient? What role do self-generation, storage, waste heat recovery, electrification and smart control systems play? And which investments are worthwhile for businesses?
Key industrial sector: „The Electric Factory“ – energy supply, automation, robotics, drive systems, safety, digitalisation and energy efficiency as an integrated system.
FOCUS: Power engineering
Construction, Industry & Infrastructure 2028 – Electrical engineering is becoming increasingly intertwined with building automation, energy supply, digitalisation and industrial automation. The focus is on future-proof electrical systems, smart buildings, secure infrastructure and the requirements of modern production sites.
PRICES AND FORMATS 2027
Format
210 x 233 mm
Type area
186 x 255 mm
Falling
210 x 297 mm*
Type area
138 x 185 mm
Falling
151.5 x 204 mm*
Type area
90 x 253 mm
Falling
104 x 280 mm*
Type area
185 x 125 mm
Falling
210 x 140 mm*
Type area
60 x 255 mm
Falling
73 x 297 mm*
Type area
186 x 82 mm
Falling
210 x 101 mm*
Type area
91 x 125 mm
Falling
104 x 143 mm*
Type area
186 x 60 mm
Falling
210 x 79 mm*
Type area
91 x 60 mm
Type area
186 x 30 mm
Placings U2, U3 or U4:
€ 5.200,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types:
Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail:anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
Inserts per
1.000 piece
Bound inserts per
1.000 piece
For inserts of less than 10,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
FOCUS ISSUES 2027
Special Edition: Sun, Electricity & Storage
Focus on decarbonisation: for the renewable electrification of buildings and transport – A joint project by TGA and Elektropraxis
AS: 17 December 2026 | Publication date: 29 January 2027
Self-consumption of electricity, e-mobility, battery storage, cross-sector energy solutions. Micro and small-scale wind power expand the possibilities of On-site electricity generation.
Dynamic electricity tariffs, energy management systems, intelligent control systems, smart grids and energy communities connect buildings, infrastructure and mobility to form a integrated energy system.
AS: 11 June 2027 | ET: 30 June 2027
From individual installations to a resilient energy system: Buildings, neighbourhoods, industry and infrastructure are becoming active participants in the energy market: Systene, Vehicle-to-Grid, virtual power plants, flexibility, resilience and storage marketing are key topics for the future.
Wels Trade Fair Newspaper
Hybrid exhibition newspaper for the WeBuild Energy-Saving Fair 2027
AS: 29 January 2027
Publication date: 19 February 2027
Sustainability and rapid dissemination of information!
Boost your presence at the WeBuild Energy-Saving Fair 2027 in Wels.
Our fair newspaper is presented in two versions: as an e-paper in handy A4 format and in printed form.
The e-paper edition will be published before the event.
Cool Buildings
Supplement to TGA 3/2027
AS: 9 April 2027
Publication date: 30 April 2027
Topics:
- Technology for comfort: Air conditioning, surface systems, ventilation systems, comfort ventilation, air humidification & ventilation cleaning
- Energy efficiency
- Hygiene
- Maintenance and servicing
- Natural refrigerants: Legal and regulatory framework
Special Edition: Hotel
TGA Special Edition: Hotel – The special issue on technical building services for the hotel industry of tomorrow
AS: 2 August 2027
Publication date: 30 August 2027
Sustainability and rapid dissemination of information!
Boost your presence at the WeBuild Energy-Saving Fair 2027 in Wels.
Our fair newspaper is presented in two versions: as an e-paper in handy A4 format and in printed form.
The e-paper edition will be published before the event.
Resilience Report
AS: 9 November 2027
Publication date: 30 November 2027
Building services engineering, energy supply, digitalisation, protection and security concepts, and emergency and failure scenarios – innovative solutions and best practices for the design, construction and operation of resilient buildings
TGA Planning Yearbook 2028
All topics relating to TGA planning - The main annual publication of the Austrian Planners' Association
AS: 30 September 2027
Publication date: 17 December 2027
Our yearbook is aimed at a wide range of professionals and stakeholders, including engineering consultants, planning offices (planners), engineering consultants, building owners (private & municipal) and investors.
The diverse contents of the Yearbook are designed to best serve the needs and interests of these target groups:
Future trends, reference reports, solution reports, product innovations.
OUR ONLINE SERVICES 2027
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
ONLINE advertising formats
Advertising placements and formats on industriemagazin.at
Sidebar
Home Page Advertorial
Your text will be clearly labelled as an advertorial and prominently displayed on the homepage; depending on your preference, it will be linked to a subpage or to your own website.
Specifications:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
CMS-Advertorial Specifications: * The 200 characters refer to the text displayed on the home page. This is identical to the first 200 characters of the advertorial text.
Your text is labelled as an advertorial and is visible on the homepage within a featured section. </
A mix of different banner formats – one banner visible per page view.
Physical promotional materials
Accepted file types: jpg, jpeg, png, gif
Maximum file size: 300 kB (IAB standard of 80 kB is preferable)
Redirect tags/banner codes:
These are possible on the website, but not in the newsletter
All tags except for „doubleclicktags“ – we do not use these
HTML5 promotional materials:
Possible on the website, but not in the newsletter
Delivery: zip file
Placement example
MONTHLY ONLINE - THEMATIC FOCUS
Give your content the stage it deserves!
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
Monthly online thematic focal points
These topics will be played out as an online focus on TGA.AT in the following months.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- min. 1 picture in landscape format (16:9)
- Text for the creation of an article
Price: €1,670
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price: €1,670
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
ONLINE MONTHLY THEMES 2027
Energy prices, security of supply & the energy transition in 2027
Electrical Design 2027: Standards, digitalisation and new requirements
Solar PV, storage & self-supply for commercial and industrial use
Smart Buildings: Buildings are becoming energy systems
Renewable Energy & Storage – The New World of Electricity
Electrical engineering meets energy: Installation, Charging Infrastructure & Building Automation
Renewable Energy & Storage – The New World of Electricity
Safe energy distribution in buildings and businesses
Energy management & sector coupling
Smart Buildings & Smart Industry – Automation, IoT & AI
Energy for industry: Electrification rather than fossil-fuel-based processes
Industrial electrical systems: Drives, Automation & Control
Summer electricity: PV, Storage & Load Management
Cooling requires electricity: Electrical Engineering for Air-Conditioning and Refrigeration Systems
Flexibility, storage & dynamic electricity tariffs
Charging infrastructure, e-mobility & buildings
Grid stability & security of supply
Power Quality: When power quality becomes a production issue
Power grids of the future & a resilient energy supply
Switching, protection, distribution – modern low-voltage and medium-voltage systems
Energy efficiency in industry and commerce
Electrical Safety, Fire Safety & Operational Safety
Energy System 2028: What comes next after solar power and energy storage?
The electric future of buildings, industry and infrastructure
NEWSLETTER
Elektropraxis Newsletter
Frequency: 2 x per month
Topics: Daily news, industry interviews,
Background reports and technical articles from electrical engineering
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 530,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 530,-
Newsletter Sponsoring
6 months: €3,590
12 months: €6,070.00
Newsletter Branding
€3,590
DIGITAL PRODUCTS
Content & Visibility
For reach, brand visibility and thought leadership
THEMATIC FOCUS - CONTENT HUB
Reach your target group with pinpoint accuracy
Position your brand within the relevant subject areas of our online portals using SEO-optimised specialist content. Editorially produced articles are featured on our magazine homepages and supplemented by a service box with a call to action. Additional mentions in our newsletters will increase the reach of your content.
Services
- Visibility and reach through homepage placement
- SEO-optimised article, including teaser text
- 1 service box with a CTA
- 6 newsletter placements
COSTS: 1 year = €10,100
Shorter periods on request.
ADVERTORIAL & SERVICEBOX
Maximum visibility in the thematic focus
Showcase your content prominently on the homepage of our specialist media outlets and reach your target audience within the relevant subject area. Your advertorial or service box will be further enhanced by inclusion in the relevant newsletter.
Services
- Home page placement
- Service box or advertorial (including image, text and CTA*)
- Newsletter placement
COST: €2,900
*Can also be booked as a package to secure exclusive visibility as an advertising partner for one month.
PODCAST
Showcasing your expertise in conversation
We create your podcast, with editorial support, in our studio. The playout takes place via Podigee and our channels including the TGA's own YouTube channel:
- Mondays we publish the current episode on the channels and on tga.at.
- Tuesdays we play it out together with the partner via Linkedin (including mutual linking etc.)
- Thursdays we publish it in the TGA newsletter.
- For 7-14 days the current podcast starts automatically as a live button on the www.tga.at
Price/podcast: €2,900
NEWSROOM
Your company website for the latest content
Showcase your company on a dedicated page within our website. Your newsroom brings together your company profile, contact details and promotional items in one place. New posts can be added on an ongoing basis – creating a central hub for your topics, projects and solutions.
Services
- A dedicated newsroom page with a header image, logo and brief profile
- Detailed company profile with contact details
- Overview of your newsroom articles
- Ongoing addition of further articles
COSTS: 1 year = €6,360
Lead generation
High-quality leads through high-quality specialist content
WEBINARE
Live webinars: Showcase your expertise, generate leads
Leverage our digital reach to drive your sales success. With our bespoke live webinars, you can showcase your expertise directly to industry decision-makers. We work with you as partners every step of the way – from the initial idea through to promotion and professional live moderation, right through to a successful event – to ensure sustainable, high-quality lead generation.
Scope of the Lead Report
Once the webinar has finished, you will receive a GDPR-compliant and verified list of participants:
- Verified contact details: Email address (confirmed via a personalised login link)
- Personal details: First name and surname, title
- Company details: Company name and location/country
- Professional profile: Position, department and area of responsibility
BASIC PACKAGE: Price €5,900
WHITEPAPER
Targeted lead generation with high-quality specialist content
Leverage your company’s expertise to target decision-makers and generate high-quality B2B leads. Your white paper will be featured in the shop and actively promoted via our high-reach digital channels. To maximise visibility, the placement can optionally be enhanced with an editorial introductory article and a custom-branded content window that appears immediately after the download. All data is collected in accordance with the GDPR.
Lead data included in the Basic Package:
- E-mail address
Additional data fields for optimal lead qualification:
- First name and surname
- Business-related
- Professional profile (role and area of responsibility)
- Telephone number
BASIC PACKAGE: 30 leads = €2,400
STANDALONE NEWSLETTER
Your message. Your target audience. Your stage.
Reach your target audience with a bespoke message delivered straight to their inbox. The standalone newsletter is an exclusive email format that tailors content, topics and tone specifically to your communication or campaign objectives.
Whether it’s a product, service, event or specific sales message: with the standalone newsletter, you can reach defined B2B target audiences without unnecessary wastage and generate maximum attention for your content.
Your benefits:
- Targeted communication: Targeting a new, defined audience
- Personalised communication: The content and message will be tailored to your campaign
- Exclusive format: Her message is the focus of the press release
- Extensive reach: Direct access to the relevant target audience
BASIC PACKAGE: Price from €2,800
OPTIONAL ADD-ON: Create a landing page
No suitable landing page available? We’ll create a landing page on one of our magazine websites or on industriemedien.at – for product or event information and to generate leads.
Price: €1,200
(Completion: approx. 3 working days from the date the order is placed and all data has been supplied)
TV AND VIDEO PRODUCTS
The rapid development in domestic and international technical building equipment (TBE) brings with it many challenges for people and technology. We understand these challenges and want to visualise this change. Our video productions capture the innovations that point the way to the future in a modern way. From intelligent building management systems to sustainable energy efficiency - we help you to present these complex developments in an understandable and engaging way. We use our digital channels and the TGA YouTube channel to publish the videos.
OUR SERVICES
You expect from your marketing: impact and result. You get from our B2B agency: exactly that.
- Whether classic solutions, hybrid or purely digital marketing, our agency from Vienna plays the entire gamut of B2B marketing.
- We help your company gain more visibility and give complex products or services the attention they deserve.
- We scale your B2B marketing campaign and strengthen your brand with a task force of industry, construction & building and automotive journalists behind us.
B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS
The B2B agency from Forum Industriemedien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.
- Content Marketing
- Graphic Design
- Corporate Publishing
- Podcasts
- Video production
- Performance Marketing
- Webcasts & webinars
- Social media
- Websites
Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405
FORUM INDUSTRY MEDIA
FILM & TV STUDIO
Our 80 square metre studio is equipped with a green screen and can be individually designed and branded according to customer requirements. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.
- Interviews
- Panel discussions
- Employer branding
- Image/product videos
- Event videos
- Studio for rent
Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409
English (UK) 
Deutsch (Österreich)