THE TGA

The Austrian trade journal for
the entire technical building equipment and planning

MEDIA DATA 2024

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Achieve topic leadership with our TGA communication channels!

Our leitmotif "We bring the industry together" has more meaning than ever, because TGA is the only Austrian communication platform that deals comprehensively with all building services trades and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify and video channels such as YouTube, and of course at our live events. That's what we call true 360° communication.

Whether heating, air conditioning, ventilation, refrigeration, measurement and control technology, electrical, lighting, safety and fire protection, sanitary, bathroom, wellness or facility management: with our print editions you reach more than 27,000 decision-makers eight times a year. Our special publications on the topics of building services planning, fire protection and electrical engineering are also aimed precisely at your target groups. We promise professional communication on all channels, because our digital offer with SEO-optimised online portal, newsletters, webinars and white papers are supplemented by powerful events, such as the conference "Technology in Hospitals" or our modern short format TGA CONNECT.

Put your communication goals in our hands, because we understand decision-makers.

Your TGA team

About the magazine

TOPIC: Building equipment
EDITION10,100 pieces/8 times a year
READERSHIP27,000 decision-makers
SINCE: 1989 (35th year)

CONTACTS

Have you got a taste for it, then get in touch!

Klaus Paukovits
Editor-in-Chief
Tel. +43-1-40410-437
E-mail

Marianne Schmidt
TGA Communications Strategist
Tel. +43 (0)676-831-87-256
E-mail

Lena Wechselberger
Editorial & Digital Chief
Tel. +43 (0)676-831-87-440
E-mail

WEKA Industry Media GmbH 
Dresdner Strasse 43, 1200 Vienna
Phone: +43-1-40410
www.industriemedien.at/kontakt
www.industriemedien.at

UID: ATU72312035
Vienna Commercial Court, FN 360567 x Erste Bank, IBAN AT58 2011 1837 5737 8700, BIC GIBAATWWXXX

READER DEMOGRAPHICS

Current figures around the magazine

2,7

People
read each issue of the TGA on average

27.000

Decision-makers
from all areas of technical
Building equipment

Function

Farm size

Region

Industry

360° COMMUNICATION

In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of videos as well as podcast episodes. 

On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.

Thinking about content holistically and distributing it via multimedia

1. print

Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).

2. online

Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.

3. TV News / Video

Stand-alone video on the Multimedia Stage with intro/outro.

 

4. social media

The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.

 

5. podcast

The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.

6. events

Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group-specific and very close!

AWARD FOR 360° COMMUNICATION:
€ 8.900,-

OUR
PRINT OFFERS

"We bring the industry together" - this is the credo under which we view all our activities and we speak the language of TGA. Your communication needs are in the best hands with us and so we ensure intensive reading experiences in the TGA industry.

Print topics

You will find these topics as standard in all our print editions.

Additional topics are shown above in the respective months.
HEATING &
HEAT SYSTEMS
ENERGY, ENERGY UTILISATION & ENERGY EFFICIENCY
INSTALLATIONS & BACKWALL SYSTEMS
BATHROOM, WELLNESS & SANITARY
WATER TECHNOLOGY & HYGIENE
FACILITY MANAGEMENT & OPERATING TOPICS IN THE TGA
RENEWABLE & SUSTAINABLE SYSTEMS, SOLAR & PV
1/2024
AS:08.02. // ET: 22.02.

TOP TOPIC
Energy & Heat
Energy sources at a glance: From fossil to renewable, from green gas to solar - everything about the building's energy supply.

FOCUS TOPIC
Space heating and distribution:
Boilers, heat pumps, hybrid systems, radiators, surface systems, heat recovery

Fairs & Events :

06-09 March 2024
We Build Energy Saving Fair Wels

2/2024
AS: 14.03. // ET: 28.03.

TOP TOPIC
Water march:
Hygienic water supply: Standard-compliant plant engineering for hot and cold water systems, water treatment

FOCUS TOPIC
Heating water:
Preparation & Quality Assurance

TGA Events:

23 April 2024
Congress Technology in Hospitals

SANITARY
Hope Market Bathroom Renovation: Accessibility, Small Bathroom, Remodelling Solutions, Planning Tools

3/2024
AS: 11.04. // ET: 25.04.

TOP TOPIC
Needs of the TGA - rear wall systems
Modern installation technology: systems & tools for planning, design & implementation; cross-trade work; status of BIM in installation technology

FOCUS TOPIC
Pipes & Pipe Systems, Connection Technology, Clamps, Valves & Pumps

4/2024
AS: 08.05. // ET: 23.05.

TOP TOPIC
Shortage of skilled workers in the
TGA focus on labour market, education and training - with education ranking TGA Austria

FOCUS TOPIC
Employer profiles:
What distinguishes the best employers in the TGA sector

SANITARY
The green bathroom for a conscious lifestyle: sustainability, natural materials, water saving

5/2024
AS: 13.06. // ET: 27.06.

TOP TOPIC
Everything about digitalisation
Building automation & smart building: measurement, control, regulation rethought

FOCUS TOPIC
Tools and systems for planning:
BIM, CAD, AI, digital twin, cloud & co.

6/2024
AS: 12.09. // ET: 26.09.

TOP TOPIC
The big TGA heating booklet
Heat supply in buildings: new ways of expanding, converting and constructing - from ice storage to hydrogen systems

FOCUS TOPIC
Market leader heat pump:
From challenger to hunted - the systems in comparison

SANITARY
Hotel & tourism: wellness, usability, hygiene, partial and complete renovation, bathroom design

7/2024
AS: 10.10. // ET: 24.10.

TOP TOPIC
All Air
Everything about ventilation technology: ventilation systems, comfort ventilation, air purification, air humidification, ventilation cleaning, energy efficiency, hygiene, maintenance & servicing.

FOCUS TOPIC
Air conditioning and refrigeration:
Natural refrigerants, legal and normative framework conditions, individual and system solutions for increasing cooling demand

8/2024
AS: 14.11. // ET: 28.11.

TOP TOPIC
Redevelopment
Increasing the renovation rate: strategies, subsidies, offers & systems

FOCUS TOPIC
Renovation of building technology in the life cycle:
Circular product solutions for the implementation of sustainable principles

SANITARY
Bathroom innovations for 2025: digitalisation, surfaces, water management, shower toilet

Marianne Schmidt
TGA Communications Strategist
Tel. +43 (0)676-831-87-256
marianne.schmidt@tga.at

PRICES AND FORMATS

Cover

Format 
200 x 174.5 mm

 

€ 6.980,-
1/1

Type area
185 x 255 mm

Falling
210 x 297 mm*

€ 5.650,-
Junior

Type area 
141 x 201 mm

Falling
152.5 x 215 mm*

€ 4.650,-
1/2 high

Type area
93 x 262 mm

Falling
100 x 297 mm*

€ 3.680,-
1/2 across

Type area
184 x 132 mm

Falling
210 x 143 mm*

€ 3.680,-
1/3 high

Type area
60 x 262 mm

Falling
73 x 297 mm*

€ 2.900,-
1/3 across

Type area
184 x 86 mm

Falling
210 x 95 mm*

€ 2.900,-
1/4 high

Type area
93 x 132 mm

Falling
100 x 143 mm*

€ 2.400,-
1/4 across

Type area
184 x 63 mm

Falling
210 x 72 mm*

€ 2.400,-
1/4 1-column

Type area
44 x 262 mm

Falling
55 x 297 mm*

€ 2.400,-
1/8 high

Type area
63 x 93 mm

€ 1.770,-
1/8 across

Type area
184 x 29 mm

 

€ 1.770,-

Placement U2, U3, U4:
€ 5.790,-

All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides. Surcharge € 265,-
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at

Prices excl. VAT & 5% advertising tax

Inserts per
1.000 piece

per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50,-
up to 30 g € 451,-
up to 40 g € 473,-

Bound inserts per
1.000 piece

per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50,-
up to 30 g € 667,-
up to 40 g € 759

For inserts of less than 10,000 copies, a one-off lump sum of
€ 500,- will be charged.

SPECIAL EDITS

FAIR NEWSPAPER WELS

Hybrid exhibition newspaper for the WeBuild Energy Saving Exhibition 2024

AS: 08. 02. 2024
ET: 22. 02. 2024

Sustainability and rapid dissemination of information!
Boost your presence at WeBuild Energiesparmesse 2024 in Wels.

Our fair newspaper is presented in two versions: as an e-paper in handy A4 format and in printed form.

The e-paper edition will be published before the event.

SOLAR & PHOTOVOLTAICS REPORT 2024

Special issue on PV & Solar

AS: 27. 05. 2024
ET: 14. 06. 2024

  • HEATING & HEATING SYSTEMS
  • ENERGY, ENERGY USE & ENERGY EFFICIENCY
  • RENEWABLE & SUSTAINABLE SYSTEMS, SOLAR & PV

AS: 30. 04. 2024
ET: 15. 05. 2024

FIRE PROTECTION REPORT 2024

AS: 31. 09. 2024
ET: 28. 11. 2024

Topics:

  • Digital and technical advances in fire protection
  • Fire alarm systems, smoke and gas warning systems
  • Accessibility and fire protection concepts with practical implementation
  • Historic preservation in the context of fire protection
  • Innovative access systems and protective measures against burglary and theft
  • Mechanical and technical safety technologies
  • Planning, control and regulation in fire protection
  • Standards and legal regulations

 

TGA YEARBOOK PLANNING 2025

All topics around TGA planning - The annual main work of the Austrian. Planners' Association

AS: 09. 10. 2024
ET: 17. 12. 2024

Our yearbook is aimed at a wide range of professionals and stakeholders, including engineering consultants, planning offices (planners), engineering consultants, building owners (private & municipal) and investors.

The diverse contents of the Yearbook are designed to best serve the needs and interests of these target groups:

Future trends, reference reports, solution reports, product innovations.

OUR
ONLINE OFFERS

Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.

MONTHLY ONLINE - THEMATIC FOCUS

Give your content the stage it deserves!

What benefit do you have?

Technical data: 

Price on demand

* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.

Technical data: 

Price on demand

Can also be booked together to be the sole advertiser for a month!

Price to 3.500,-

Monthly online thematic focal points

These topics will be played out as an online focus on TGA.AT in the following months.

JANUARY
TGA in renovation
FEBRUARY
Sustainable energy supply for buildings
MARCH
Facility management & building life cycle
APRIL
TGA in renovation
MAY
Installation technology: tools, pipes & co.
JUNE
Shortage of skilled workers in building services engineering
JULY
Photovoltaics & solar thermal energy
AUGUST
All-rounder heat pump
SEPTEMBER
BIM & digitalisation in buildings
OCTOBER
Heat supply in the building
NOVEMBER
Ventilation, air conditioning & refrigeration technology
DECEMBER
Fire protection & safety

ONLINE BANNER

Display advertising for more attention

1

IAB Billboard

Price (per month): € 2.210,-
Format: 970 x 250 px

Playout on:
Home page, subpages, article pages

2

Wallpaper

Price (per month): € 3.520,-
Format: Leaderboard + Wide Skyscraper

Playout on:
Home page, subpages, article pages

3

IAB Wide Skyscraper

Price (per month): € 1.800,-
Format: 160 x 600 px

Playout on:
Home page, subpages, article pages

4

Sidebar

Price (per month): € 2.100,-
Format: dynamic, sticky

Playout on:
Home page, sub-pages, article pages,
+ Mobile

5

IAB Leaderboard

Price (per month): € 1.850,-
Format: 970 x 90 px

Playout on:
Home page, subpages, article pages

6

Online advertorials

The ideal tool to increase your reach and visibility

Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.

Requirements:

Price per week: € 1.320,-

Playout on:
Home + Mobile

7

HalfPage AD

Price (per month): € 2.210,-
Format: 300 x 600 px

Playout on:
Home, subpages + mobile

8

IAB Medium Rectangle

Price (per month): € 1.590,-
Format: 300 x 250 px

Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".

9

CMS-Advertorial

Playout on:
Home + Mobile

NEWSLETTER

Your message directly into the mailbox of the target group

TGA weekly

Frequency: 1 x per week

Topics: Daily news from the TGA industry

Sanitary, Bathroom & Wellness - Trendletter

Frequency: 1 x monthly

Topics: The most important and interesting trends on the topics of sanitation, bathroom and wellness

Planner Newsletter

Frequency: 1 x monthly

Topics: All information about TGA planning

Technical data

IAB Medium Rectangle: 
300 x 250 px + target link
€ 510,-

Business Link: 
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 510,-

Newsletter Sponsoring

6 months: € 3.000,-
12 months: € 5.000,-

DIGITAL PRODUCTS

Digital solutions for your effective marketing

THEMATIC FOCUS - CONTENT HUB

Win the topic leadership! 
Reach your target group precisely on our online channels and on all search engines.

We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic), all texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.

In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).

Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.

Costs

BASIC PACKAGE
Home page placement
6 editorially written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage

Costs: 1 year = € 10,000 
Shorter periods on request.

MONTHLY ONLINE FOCUS

We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.

Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.

Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.

Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.

Costs

BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".

Costs: on request
*Also bookable together to be the sole advertiser for one month!

WEBINARE

From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.

Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.

You have an interesting topic, product or just want to gain new leads? We help you to get your idea off the ground, starting with the concept, through application to implementation.

We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.

Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.

Costs

BASIC PACKAGE
E-mail address
(verified by participation links)

The following information can be requested for an additional charge:

Costs: € 5.900,- 

WHITEPAPER

Place your whitepaper on www.tga.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.

The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our TGA editorial team. This is how you boost lead generation and significantly increase conversion! 

Costs

BASIC PACKAGE
E-mail address
(verified by sending the download link)

Costs: 30 leads = € 2.400,-.
The following information can be requested for an additional charge:

Whitepaper Add-On "Pro

Secure the undivided attention of readers who are already interested.

After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!

Price on demand

Your white paper will be available on www.tga.at and on www.industriemedien.at/shop offered for download.

 

TV AND VIDEO PRODUCTS

The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.

We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.

TGA Round Table Talks - Always on the pulse of time!

Topics of interest and concern to the TGA sector will be discussed in top-class meetings. Discussion rounds and you can be part of it as a sponsor. The topic receives increased attention through our media channels: Print, Online, Newsletter and Social Media, LinkedIn Event

We need the topic proposal & desired candidates
Duration: one hour.

 

You can also find the TGA Round Table Talks on www.tga.at

As a sponsor you enjoy the following advantages

A seat on the panel

Branding on the landing page - connection with the theme

Mention in our activation activities: Announcements/short interviews. Played out across all channels: social media, LinkedIn, newsletter.

LIVE broadcast of the discussion

The participant leads after the event

BASE PRICE:
€ 6.900,-

Product in picture

Offer the viewers the solution to a problem that they did not know until now through this deep dive into your product world. In the TV format "PRODUCT IN THE PICTURE", your new products and innovations take centre stage and are presented by your experts in conversation with our editors. Enriched with additional video and photo material, we give your product stars the stage they need.

 

1 video = 3x awareness

1# You get your finished video for your own use in web resolution
2# The product video will be available on the magazine website and in the WEKA webshop
3# Playout on social media: LinkedIn and YouTube

 

COST:
Additional offer:
Play Video about Product in picture
Play Video about Product in picture

OUR SERVICES

You expect from your marketing: impact and result. You get from our B2B agency: exactly that.

B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS

The B2B agency from WEKA Industrie Medien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.

Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405

WEKA INDUSTRY MEDIA
FILM & TV STUDIO

Professional video studio for rent. 

Our 80-square-metre studio is equipped with a green screen and can be individually designed and branded according to the customer's wishes. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.

Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409

en_GBEnglish (UK)