Set topics. Reach decision-makers. Communicate with impact.
With the communication channels of INDUSTRIEMAGAZIN, you will gain the topic leadership in Austria's industry.
Whether it’s print, online, video, social media, newsletters or events – we deliver your messages via the channels your target audience actually uses: precisely, relevantly and in a contextually rich way.
As a leading B2B media outlet in the industrial sector, we know how to strategically position content and tell stories that make an impact – on decision-makers, experts and opinion leaders across the entire industrial value chain.
With over 34,000 print subscribers, almost 60,000 digital subscriptions, around 250,000 web users per month and a constantly growing social media community, we offer you the most efficient access to the Austrian industry.
Take advantage of our reach, our editorial expertise and our feel for industrial relevance - for your communication with substance.
We look forward to your topics!
Rudolf Loidl
Editor-in-Chief INDUSTRIEMAGAZIN
YOUR CONTACT PERSONS
Manuela Steinbrucker-Murri
Head of Sales Industrial Cluster
Tel. +43 (0)676-68 40 740
E-mail
Konstantina Sofianos, BA
Media Consultant, INDUSTRIEMAGAZIN and DEFENCE
Tel. +43 (0)676–831 87 432
E-mail
Raphael Garnitschnig
Media Consultant, DISPO
Tel. +43 (0)676-831 87 468
E-mail
Note: PDF version will be updated shortly. Website prices apply.
DIGITAL REACH
Our key figures at a glance
19,000 Subscribers of our print edition, 30,000 subscribers to our digital productstens of thousands of subscribers to our social media channels, and over half a million users of our website in 2024 and thousands of participants in our event series
128.000
Unique User
On average per month
190.000
Page impressions
On average per month
1.65 million.
Google Discover Impressions
June 2026
1.75 million.
Google Search Impressions
July 2026
25.000
Returning users
On average per month
75.000
Organic Search Clicks
approx. per month
18.800
NL recipient
Daily & Sector Briefings
38 %
Opening rate
Average of all newsletters
95.000 +
Social media
Followers / Subscribers
2 m 12 sec
Duration of interaction / session
On average per month
OUR READERSHIP
Every month, our print magazine reaches thousands of decision-makers.
19,000 Subscribers of our print edition, 30,000 subscribers to our digital productstens of thousands of subscribers to our social media channels, and over half a million users of our website in 2024 and thousands of participants in our event series
34.000
Readers:inside
per month
+4,5 %
Range 2023
LAE 2023, cf. 2021, Cross-Media Reach
Reach with us
Cross media reach/month, 2023,
Reader analysis decision-makers 2019, 2021, 2023
13.000
Sole decision-makers
in the area of production/materials/logistics
28,2%
of all decision-makers
in companies with a turnover of more than 100 million euros
Reach with us
Audience: 34,000 readers
360° AWARENESS
Maximum visibility across all channels: with our 360° Awareness Package, you can position your content exactly where your target audience is active. Harness the cross-media power of print, online and social media. By linking our high-reach channels, you can convey your messages comprehensively, precisely and with lasting impact.
Price on demand
Thinking about content holistically and distributing it via multimedia
An exclusive platform for your expertise
We’ll start by recording and broadcasting an interview with your managing director or an expert of your choice as part of our INDUSTRIEMAGAZIN video series, which is broadcast on YouTube every Wednesday at 11.30 am.
A lasting digital presence
The full interview is available at www.industriemagazin.at embedded. Alongside this, the interview text is optimised for SEO and tagged with relevant keywords. This ensures that your content remains discoverable online even after the media partnership has ended.
Direct access to Austria’s industrial elite
The interview will be featured in our daily newsletter, the „Daily Briefing“. This ensures that your key messages reach more than 11,400 subscribers and senior executives directly in their local business community, without any wastage.
Industry presence with a high level of editorial credibility
An editorial article (approx. 1,700 characters) in the print edition INDUSTRIAL MAGAZINE guarantees you maximum visibility amongst the country’s top executives. The magazine is read throughout Austria by more than 31,000 leading decision-makers in the manufacturing sector and their service providers.
Social media
Targeted reach across the entire DACH region
We’ll extend your campaign to social media: the video interview will be edited into concise snippets and posted on our established LinkedIn and YouTube channels – precisely targeted to ensure maximum visibility and engagement across the entire German-speaking B2B and industrial community.
Podcast
Your message straight to the local industry
The audio recording of the interview will be produced as a standalone podcast episode, featuring a professional jingle and an exclusive intro. It will be published directly on the INDUSTRIEMAGAZIN audio hub, as well as on all major streaming platforms for mobile users in the region.
Personal networking at the heart of the Austrian economy
Deliver your key messages in person at our high-profile conferences, specialist symposia and round-table discussions. Make the most of these exclusive platforms to meet industry colleagues and prospective clients face-to-face on site and generate valuable B2B leads.
OUR PRINT SERVICES
About INDUSTRIEMAGAZIN
PRINT RUN:
18,872 units/month
READERSHIP:
34,000 decision-makers per month
PUBLISHED SINCE:
1993
OUR MAIN MAGAZINE
INDUSTRIEMAGAZIN. Since 1993.
Because we know what drives the industry.
We have a thorough understanding of the challenges and trends facing the manufacturing sector. Through in-depth reporting, we ensure that your potential customers spend a long time engaging with your content and enjoy a compelling reading experience. Capitalise on the proven strength of our print magazine to ensure your advertising success.
- Target Audience Guarantee: Your message reaches the relevant decision-makers.
- Focus on Management: The content is tailored to the needs of decision-makers.
- Added value through expertise: Subject editors ensure the magazine’s high level of popularity.
- With our finger on the pulse: We address the relevant issues facing your target audience.
MAGAZINE
DEFENCE
Edition: 16,000 copies
Appearance: March, July and November 2027
Target groups: Military facilities, the security and defence industry
MAGAZINE
FACTORY AUTOMATION
Edition: 5,000 copies
Appearance: April, July and October 2027
Target groups: Industrial Production, Manufacturing Technology & Automation
MAGAZINE
DISPO
Edition: 9,000 copies
Appearance: February, May, September and November 2027
Target group: Logistics managers in industry, trade and services
INDUSTRY MAGAZINE: PRINT TOPICS 2027
02/2027
AS: 20 January | ET: 3 February.
HEAVY POINTS
Austria's top 100 businesswomen – Female decision-makers, change-makers and role models in industry featured in the ranking.
Financing: Leasing, grants, working capital
Location Review 2027 – Regions under the microscope: energy, land use, planning permission, talent, infrastructure.
FOCUS TOPIC: Resilient Supply Chains
Supply Chain Intelligence – How transparency, predictive analytics and AI make the supply chain more manageable.
Intralogistics 5.0 – Autonomous mobile robots, smart warehouses, slotting, RFID and real-time material flow.
Logistics Risk Radar – From geopolitical shocks to CO₂ data: what procurement and logistics managers will need in 2027.
Trends from LogiMAT (16–18 March) – Live insights, case studies and provider reviews, with additional multimedia content.
DATA + BEYOND
Cyber resilience – Zero Trust, OT security, backup strategies and security by design for critical processes.
Smart Procurement – AI-powered sourcing, supplier scoring and cost intelligence.
SPECIAL EDITIONS
Training, Leadership, Coaching – Skills for transformation, change and productive teams.
2027 Seminar Provider Ranking – Market overview for HR and L&D decision-makers.
GREEN INDUSTRY MAGAZINE – GREEN ENERGY
Electricity, heating, storage, load management, energy procurement and efficiency at the plant.
03/2027
AS: 17 February |
ET: 3 March.
HEAVY POINTS
2027 University of Applied Sciences Ranking – Talent development programmes for technology, business, data, automation and green skills.
Cybersecurity in manufacturing – NIS2 readiness, OT-SOC, Zero Trust, backup and incident response as management issues.
CTO/COO ranking: The 50 best-connected heads of technology and operations in industry
FEATURE: AI Factory & Industrial Automation
Autonomous Factory – How AI, robotics and edge computing are making production lines self-optimising.
Robotics-as-a-Service – Flexible automation without the traditional investment approach.
Control Systems Next – Control systems, open interfaces and modular machine architectures.
Hanover Preview (5–8 April) – Platforms, ecosystems and the technological promises of global industry.
DATA + BEYOND
Industrial Data Spaces – Manufacturing X, digital product passports and data sovereignty in practice.
Data Centre Resilience – Availability, power, cooling and security for industrial IT.
SPECIAL EDITIONS
Health and Safety – A magazine covering safety technology, PPE, ergonomics, exoskeletons, fire safety, training and a culture of prevention.
Styria regional edition – The focus is on clusters, leading companies and high-tech business locations.
Defence Briefing – Procurement, dual-use, supply chain capability and the European security architecture.
04/2027
AS: 24 March |
ET: 7 April.
HEAVY POINTS
Financing:
– The 50 best-connected CFOs in the country
Who makes the decisions on capital, credit lines and crisis resilience in Austrian industry
– Green Finance
Trends from SMART Automation Austria (11.-13.5.)
Transport Visibility: Track & Trace in the transport sector
Industrial & Infrastructure Asset Management
Resilience and efficiency of critical infrastructure
FOCUS TOPIC: Commercial Property & Building Services Engineering
Industrial Property – Greenfield, brownfield, industrial estates and commercial sites
Building services as a driver of productivity – Energy, heating, cooling, ventilation, lighting, water and automation in an integrated system.
Smart Building Operations – Sensors, BMS, predictive maintenance for industrial buildings.
Grid connection & energy availability – Why electricity, storage, heating and charging infrastructure are key factors in determining the quality of a location.
ESG-ready Real Estate – Taxonomy, CO₂ data, refurbishment
DATA + BEYOND
IT/OT convergence – Security, data models and governance across the shop floor, the building and the cloud.
SPECIAL EDITIONS
Factory Automation – A magazine covering automation, robotics, sensor technology, control systems, system integrators and best practices
Vienna regional edition – Research, start-ups, industrial sites and urban manufacturing.
05/2027
AS: 21 April |
ET: 5 May.
HEAVY POINTS
MBA Rankings 2027 – Programmes in transformation, tech leadership, finance and general management.
Human-Robot Collaboration – Cobots, mobile robots, safety and flexible cells put to the productivity test.
Pharmaceuticals & Biotechnology: The ranking of the largest healthcare players
FOCUS TOPIC: Automation
Software-defined manufacturing – MES, low-code, edge computing, AI co-pilots and digital twins in the factory.
Industrial IoT – Sensors, data models, private networks and secure shop floor connectivity.
Process Intelligence – Pressure, flow, level, condition monitoring and predictive quality.
DATA + BEYOND
Cloud Operating Models – IaaS, SaaS, sovereign cloud, managed services and industrial compliance.
Edge & Data Centre – Infrastructure, cooling, energy, security and platform operations.
SPECIAL EDITIONS
Salzburg regional edition – Location, leading companies, exports and industrial investment.
GREEN INDUSTRY MAGAZINE
Circular Economy:
Circular economy, CO₂ reduction, environmental management, ESG and climate risks. Environmental technology and reporting at the plant
06/2027
AS: 19 May |
ET: 2 June.
HEAVY POINTS
Consulting Rankings 2027 – A transformation partner for restructuring, manufacturing, AI, energy and growth.
Welding 4.0 – Robotic welding, quality assurance, simulation and the shortage of skilled workers in joining technology.
Automotive Recode – Suppliers caught between software, batteries, lightweight construction, cost-cutting and new OEM strategies.
Construction industry - Austria’s Top 100 Construction Managers
FEATURE: Logistics
Transport logistics – A comparison of cost models, platforms, cargo capacity, resilience and CO₂ data.
Export & Finance – Hedging, financing, guarantees and risk architecture in the project business.
Procurement– How procurement, logistics and finance work together to manage volatile markets.
DATA + BEYOND
Connectivity & 6G – Campus networks, private 5G/6G roadmaps, IoT, smart buildings and real-time data.
SPECIAL EDITIONS
Lower Austria regional edition – Infrastructure, clusters, leading companies and location services.
Workplace safety – Magazine covering site security, fire safety, access control, CCTV, crisis management, evacuation and compliance
July and August 2027
AS: 23 June |
ET: 7 July.
HEAVY POINTS
Top 250 Industrial Companies – Austria’s manufacturing elite and their strategies for growth, efficiency and transformation.
Sourcing: Nearshoring, friendshoring, platforms, supplier risk and total cost of resilience.
Fleet & Mobility: Electrification, telematics, charging processes, subscription services and CO₂ management.
FOCUS TOPIC: Austria as a business location
Regional ranking – Energy, talent, land, planning permission, infrastructure and the quality of the cluster.
Industrial Property – Industrial estates, brownfield sites, grid connection, electricity prices and location services.
Innovation Hubs – R&D clusters, testbeds, start-ups and transfer to production.
Skills Pipeline – Education, research and business ecosystems.
DATA + BEYOND
Security 360° – Zero Trust, XDR, data protection, OT-SOC and industrial risk management.
Digital Twins & the Metaverse – Simulation, virtual commissioning and data-driven factory models.
Leadership in the AI Age – Leadership: balancing productivity, acceptance and governance.
SPECIAL EDITIONS
Vorarlberg Regional Edition – Exports, family businesses and specialist industrial expertise.
Factory Automation – A magazine featuring case studies, system integrators, robotics, control systems, sensor technology, machine vision, safety and retrofitting.
NEXT FINANCE – A finance magazine covering Capex, leasing, grants, working capital, export finance, green finance and M&A funding.
Defence Briefing – European investment programmes and opportunities for suppliers.
09/2027
AS: 18 August |
ET: 1 September.
HEAVY POINTS
Training and further education – Specialists, managers and transformation teams for AI, automation and energy.
New developments in mechanical engineering – PLUS EMO MILANO 2027 (4. -8.10.)
Automation Ecosystems – An overview of integrators, platform providers and standards.
Facility Management: Solutions for the comprehensive and efficient management and operation of buildings, facilities and business processes. PLUS operating costs, data and ESG reporting
FOCUS TOPIC: Investing abroad
Industrial Footprint Check – Energy, wages, stability, customer proximity and regulatory risks.
Growth markets Europe – Locations, supply chains, funding mechanisms and new production networks.
Capex & Funding – Financing instruments, risk mitigation and partners for international projects.
Reshoring vs. Expansion – What will drive companies’ location decisions in 2027?.
DATA + BEYOND
Cloud & Managed Services – Big Data, hybrid/multi-cloud, platform operations and robust architectures.
Workplace Tech – Copilots, collaboration, devices, security and productivity.
SPECIAL EDITIONS
Regional Edition Upper Austria – industrial powerhouse, supplier, mechanical engineering and automation.
10/2027
AS: 22 September |
ET: 6 October.
HEAVY POINTS
R&D Radar – Development service providers, test laboratories, simulation, prototyping and industrialisation.
Robotics – Cobots, AMRs, humanoids, grippers, vision systems and flexible automation.
FEATURE: The Talent Economy
Recruiting Intelligence – Platforms, data, employer branding and candidate experience
Learning Ecosystems – Upskilling, reskilling, micro-credentials and skills clouds.
New Leadership – Productivity, hybrid teams, AI governance
DATA + BEYOND
Cloud & Data Centre Automation – resilient platforms, green IT and infrastructure management.
SPECIAL EDITIONS
Tyrol regional edition – Clusters, niche players and industry in the West.
INDUSTRY MAGAZINE Roll On – Logistics Special featuring the top 50 logistics providers, Green Logistics.
GREEN INDUSTRY MAGAZINE
Energy
Electricity market, efficiency, storage, heat, PPAs and energy data.
Healthcare: Sustainable Operations and the Circular Economy in the Healthcare Sector
Healthcare Design
How planning, building services and spatial design determine efficiency.
– Circular economy in the healthcare sector
Recycling and transparent material flows in the healthcare sector
Procurement & Supply Chains
Shopping is becoming a matter of risk
Security of supply and ESG requirements in supply chains by Hospitals and healthcare providers
Factory Automation
A magazine featuring case studies, system integrators, robotics, control systems, sensor technology, machine vision, safety and retrofitting.
11/2027
AS: 20 October |
ET: 3 November.
HEAVY POINTS
Top 1,000 Managers – Who is shaping Austria’s industry and what priorities are being set by senior management.
Succession & M&A – Business transfers, strategic buyers, private equity, valuation and integration in the industrial SME sector.
Lean Goes Digital – Process discipline, AI, data quality and productivity in the lean factory.
FOCUS TOPIC: Automation and Industry 4.0
Industrial IoT at Scale – Connected systems, data quality, edge analytics and measurable benefits.
Sensors & Applications – Condition monitoring, predictive quality, traceability and process stability.
Automation Best Practice Integrators, standards and change on the shop floor.
Trends from the SPS (23.-25.11.)
DATA + BEYOND
Connectivity & IoT – Real-time data, private networks, industrial platforms and smart buildings.
SPECIAL EDITIONS
Carinthia regional edition.
Semiconductors, Mechanical Engineering, Top Leaders
MOBILITY Special – Top 50 automotive suppliers, batteries, telematics, charging infrastructure and the circular economy.
Company car - TCO, tax, electric powertrains, company car policy, charging infrastructure and company car models for businesses.
Fleet management – leasing, subscriptions, telematics, routes, CO₂ reporting, residual values and charging processes, charging infrastructure, load management, business charging and fleet integration.
DEFENCE Briefing – Markets, investments, technologies and dual-use opportunities.
12/2027
AS: 17 November |
ET: 1 December.
HEAVY POINTS
Procurement Ranking 2027: These are Austria’s best purchasing managers
Logistics – the flow of materials and goods in volatile markets, with limited capacity and high transparency requirements.
Automation Tech Outlook – Resilient manufacturing, data-driven processes and efficiency drivers for 2028.
Robotics innovations in 2028 – next-generation models, mobile systems, vision, grippers and integration strategies.
FOCUS TOPIC: Data + Beyond
IT Service Provider 2027 – A partner for platform operations, digital transformation, AI roll-out and industrial data strategies.
Cyber Threat Radar – Threats to IT, OT, the cloud and critical infrastructure.
Data Science in Production – From data to reduced waste, energy efficiency, new services and better decisions.
Future Tech – prospects for quantum computing, edge AI, digital product passports, agentic AI and manufacturing platforms.
SPECIAL EDITIONS
TRANSFORMATION Guide 2028 – Grants, funding, HR strategies, business development agencies, tools and roadmaps for business transformation.
PRICES AND FORMATS 2027
1/1
Type area
185 x 253 mm
Falling
210 x 280 mm*
€ 7.990,-
Junior
Type area
125 x 185 mm
Falling
140 x 210 mm*
€ 5.390,-
2/3
Type area
121 x 253 mm
Falling
135 x 280 mm*
€ 5.490,-
1/2 high
Type area
90 x 253 mm
Falling
104 x 280 mm*
€ 4.550,-
1/2 across
Type area
185 x 125 mm
Falling
210 x 140 mm*
€ 4.550,-
1/3 high
Type area
60 x 253 mm
Falling
74 x 280 mm*
€ 3.450,-
1/3 2-column
Type area
121 x 125 mm
€ 3.450,-
1/3 across
Type area
185 x 80 mm
Falling
210 x 90 mm*
€ 3.450,-
1/4 high
Type area
90 x 125 mm
€ 2.550,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types:
Adobe InDesign, Adobe Photoshop, printable PDFs.
Surcharge for a cover page (U2, U3 or U4):
10 % of the base price
E-mail:anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
Inserts per
1.000 piece
per 1,000 piece
up to 10 g € 415
up to 20 g € 435
up to 30 g € 475
up to 40 g € 495,-
Bound inserts per
1.000 piece
per 1,000 piece
up to 10 g € 485,-
up to 20 g € 592,-
up to 30 g € 700
up to 40 g € 759
For inserts of less than 10,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
INDUSTRY MAGAZINE: SPECIAL EDITIONS 2027
TRAINING
LEADERSHIP
COACHING
Special issue on professional development and careers
AS: 20 January 2027
Publication date: 3 February 2027
ROLL ON
Special issue for the logistician
AS: 22 September 2027
Publication date: 6 October 2027
The regional INDUSTRY MAGAZINE
With regional supplements and state-specific features, we’re right where your target audience is.
Stmk: AS: 17 February 2027 | ET: 3 March 2027
Vienna: AS: 24 March 2027 | ET: 7 April 2027
Sbg: AS: 21 April 2027 | ET: 5 May 2027
LOWER AUSTRIA: AS: 19 May 2027 | ET: 2 June 2027
Vbg: AS: 23 June 2027 | ET: 7 July 2027
UPPER AUSTRIA: AS: 18 August 2027 | ET: 1 September 2027
Tyrol: AS: 22 September 2027 | ET: 6 October 2027
Carinthia: AS: 20 October 2027 | ET: 3 November 2027
INDUSTRIEMAGAZIN Green
The magazine for energy, climate and sustainability in industry
AS: 20 January 2027 | ET: 3 February 2027
AS: 21 April 2027 | ET: 5 May 2027
AS: 22 September 2027 | ET: 6 October 2027
AUTOMOTIVE
The big special issue about the automotive supply industry
AS: 20 October 2027
Publication date: 3 November 2027
TRANSFORMATION GUIDE
The guide to financing, funding, human resources and strategic business transformation.
AS: 20 October 2027
Publication date: 3 November 2027
SPECIAL ISSUE FORMATS
1/1
Type area
185 x 253 mm
Falling
205 x 275 mm*
Price on demand
1/2
Type area
185 x 125 mm
Falling
205 x 140 mm*
Price on demand
Surcharge for placement on the cover page (U2, U3 or U4): 10 % of the base price
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
DEFENCE MEDIA DATA
THE MAGAZINE FOR THE DEFENCE INDUSTRY
It is a turning point: The new threat situation in Europe is causing defence budgets to rise to record levels. The EU Commission wants to mobilise 800 billion with the "Readiness 2030" investment programme. A European defence and security industry is increasingly becoming a factor. Companies that have traditionally been active in civilian production are tapping into the military sector.
Edition: 16,000 copies
Appearance: March, July and November 2027
Target groups:
- Military facilities incl. logistics warehouses in Austria and Germany (1,000 units)
- Ministries and authorities in Austria and Germany
- All industrial companies in Austria with an extra focus on the security and defence industry with a focus on Austria, selected companies in Germany (top 200)
- Associations for the security and defence industry
- Consulting firm specialising in the security and defence industry
FACTORY AUTOMATION MEDIA DATA
THE MAGAZINE FOR INDUSTRIAL PRODUCTION, MANUFACTURING TECHNOLOGY AND AUTOMATION
factory automation is the new special magazine for everyone who shapes production - not just manages it. It is aimed at decision-makers and experts from manufacturing, engineering, maintenance and operations who want to know how machines, automation, AI, digitalisation and retrofitting really work in everyday industrial life.
Edition: 5,000 copies
Appearance: April, July and October 2027
Target group: Management, plant and production managers, technology and development managers, heads of automation/ engineering, maintenance, purchasing/ investment
- Company management & plant tour
- Production planning & control
- Production & assembly
- Quality, safety & environment
- Automation, digitalisation & IT/OT
DISPO MEDIA DATA
THE MAGAZINE FOR LOGISTICS
Dispo is THE leading Austrian trade magazine for logistics. We are the only Austrian platform to take a holistic view of the industry: from procurement, goods transport and warehouse technology to infrastructure - and above all, we shed light on current hot topics such as automation, artificial intelligence and green logistics. We understand the problems facing the industry and present innovative, concrete solutions in the form of industry news, research insights and extensive user stories. Dispo is aimed at decision-makers from industry, retail and logistics services.
Edition: 9,000 copies
Appearance: February, May, September and November 2027
Target group: Logistics managers in industry, trade and services
- Supply Chain/ Logistics
- Purchasing, company management
- Production
- Sales/ Technical Sales
- Fleet management
- Occupational health and safety
OUR ONLINE
OFFERS 2027
More than just traditional banner adverts: a digital strategy with real depth. Achieving complex communication objectives in the B2B sector requires more than just display adverts. That is why we offer a wide range of bespoke digital solutions for your content marketing. Make use of our powerful online platforms to ensure your messages are firmly established in the digital space.
- Maximising the impact of your content: Your content will be fully relevant and will reach your target audience precisely.
- Comprehensive 360° solutions: We think holistically and bring together the best digital channels for you.
- Premium target audience: You will present your specialist expertise directly to interested decision-makers.
ONLINE advertising formats
Advertising placements and formats on industriemagazin.at
ADVERTISING MATERIALS
FORMAT
PRICE
DETAILS
1
IAB Billboard
970 x 250 px
€ 130,- CPM
Home page, subpages, article pages
2
IAB Wide Skyscraper
160 x 600 px
€ 100,- CPM
Home page, subpages, article pages
3
Sidebar
500 × 1,000 px
or dynamic, sticky
€ 100,- CPM
Home page, subpages, article pages + MOBILE
4
IAB Leaderboard
970 x 90 px
€ 90 CPM
Home page, subpages, article pages
5
Online Advertorial
Text and image teaser
€1,900 per week
Home + MOBILE
Home Page Advertorial
Your text will be clearly labelled as an advertorial and prominently displayed on the homepage; depending on your preference, it will be linked to a subpage or to your own website.
Specifications:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
6
Half-page advert
300 x 600 px
€ 130,- CPM
Home page, subpages + MOBILE
7
IAB Medium Rectangle
300 x 250 px
€ 90 CPM
Home page, sub-pages, some article pages + MOBILE
8
CMS-Advertorial
Text and image teaser
€690 per week
Home + MOBILE
CMS-Advertorial Specifications: * The 200 characters refer to the text displayed on the home page. This is identical to the first 200 characters of the advertorial text.
Your text is labelled as an advertorial and is visible on the homepage within a featured section. </
Banner specifications
Physical promotional materials
Accepted file types: jpg, jpeg, png, gif
Maximum file size: 300 kB (IAB standard of 80 kB is preferable)
Redirect tags/banner codes:
These are possible on the website, but not in the newsletter
All tags except for „doubleclicktags“ – we do not use these
HTML5 promotional materials:
Possible on the website, but not in the newsletter
Delivery: zip file
Placement example
ADVERTISING OPPORTUNITIES ONLINE FOCUS
Your messages in our monthly online thematic focus
What is the monthly online focus?
Our monthly focus topics provide in-depth insights into current developments in the industry.
Features, interviews, specialist articles, commentaries, videos and product information provide a comprehensive overview.
What options do you have?
Our Deep Dive newsletter brings together relevant, themed content every month.
Your message can also be highlighted in a dedicated service box or embedded as a CMS advertorial.
- CMS-Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- min. 1 picture in landscape format (16:9)
- Text for the creation of an article
Price per week: € 690
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price per week: € 690
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
INDUSTRY MAGAZINE ONLINE: MONTHLY TOPICS 2027
INDUSTRY MAGAZINE DEEP DIVE: Newsletter on the topic of the month
Exclusive sponsorship of the themed newsletter: Price: €2,190
January
Data & Beyond
- IT service providers in 2027:
Technology partners, platforms and services for digital transformation and industrial IT - Cybersecurity: Protecting IT, production and critical infrastructure against new threats
- Data Science: How companies analyse data, optimise processes and create new value
- Future Tech: AI, the cloud, edge computing, digital twins and other technologies for the manufacturing of tomorrow
february
Energy & Climate
- CO₂ reduction: Technologies and solutions for the decarbonisation of industrial processes
- Energy efficiency: Innovative projects and best practices from Austrian companies
- Sustainability strategies: How businesses balance climate targets, profitability and regulatory requirements
- Recycling & Reuse: Successful business models for the circular economy and resource efficiency
- Green innovations: New solutions for energy saving and the sustainable transformation of production
- Smart Buildings: Smart energy, building and automation solutions for industrial sites
March
Resilient Supply Chains
- Supply Chain Intelligence: AI, predictive analytics, control towers and digital twins for greater transparency and better decision-making
- Intralogistics 5.0: Autonomous mobile robots, smart warehouses, RFID, slotting and real-time material flow
- Logistics Risk Radar: Geopolitical risks, supply chain disruptions, CO₂ data, cybersecurity and regulatory requirements
- LogiMAT 2027: Current trends, new technologies, practical examples and provider reviews relating to the trade fair from 16 to 18 March 2027
April
AI Factory & Industrial Automation
- Autonomous Factory: AI, robotics and edge computing for intelligent, connected and self-optimising production lines
- Robotics-as-a-Service: Flexible automation models without high traditional upfront investment
- Control Systems Next: Modern control systems, open interfaces and modular machine architectures
- Hannover Messe 2027: Platforms, industrial ecosystems and key technological promises for global industry, 5–8 April
May
Commercial Property & Building Services Engineering
- Industrial Property: Greenfield and brownfield projects, industrial estates, commercial sites and new location concepts
- Building services as a driver of productivity: Energy, heating, cooling, ventilation, lighting, water and automation in an integrated system
- Smart Building Operations: Sensors, building management systems and predictive maintenance for industrial buildings
- Mains connection & power supply: Electricity supply, storage, heating and charging infrastructure as key location factors
- ESG-ready property: EU taxonomy, CO₂ data, refurbishment and sustainable building strategies
June
Automation in production
- Software-defined manufacturing: MES, low-code, edge computing, AI co-pilots and digital twins for flexible production processes
- Industrial IoT: Sensors, data models, private networks and secure shop floor connectivity
- Process Intelligence: Pressure, flow, level, condition monitoring and predictive quality for stable and efficient processes
July
Logistics & Intralogistics
- Transport logistics: A comparison of cost models, digital platforms, cargo capacity, resilient transport chains and CO₂ data
- Export & Finance: Financing, Guarantees, Hedging and Risk Management in the International Project Business
- Procurement: How procurement, logistics and finance work together to respond to price fluctuations, supply bottlenecks and geopolitical risks
August
Austria and Europe
- Regional ranking: A comparison of energy, talent, commercial space, planning permission procedures, infrastructure and cluster quality
- Industrial Property: Industrial estates, brownfield sites, grid connection, electricity prices and location services
- Innovation Hubs: Research clusters, testbeds, start-ups and technology transfer to industrial production
- Skills Pipeline: Training, research and workplace ecosystems for the skilled workers of tomorrow
September
Defence & Security
- NATO procurement & European coordination: Sourcing channels, programmes and opportunities for industrial suppliers
- Standards & Traceability: Technical standards, vertical integration, quality assurance and documented supply chains
- Digital Defence: Cybersecurity, AI, IT infrastructure and digital systems for military applications
- Dual use, a double opportunity: How civilian technologies can be utilised in defence projects
- Becoming a supplier: Requirements, certifications, partnerships and career opportunities in the defence industry
- Protecting critical infrastructure: Strategies for resilient production sites, networks and industrial systems
october
Investing abroad
- Industrial Footprint Check: Energy prices, labour costs, political stability, proximity to customers and regulatory risks: a comparison of business locations
- Growth markets in Europe: New production sites, supply chains, funding models and industrial networks
- Capex & Funding: Financing, guarantees, support schemes and protection for international investment projects
- Reshoring vs. Expansion: What location strategies companies will be pursuing in 2027 and how they will be reorganising their production networks
November
Talent Economy
- Recruiting Intelligence: Platforms, data analysis, employer branding and candidate experience in the competition for talent
- Learning Ecosystems: Upskilling, reskilling, micro-credentials and skills clouds for systematic skills development
- New Leadership: Productivity, hybrid teams, new leadership models and clear rules for the use of AI
December
Automation & Industry 4.0
- Industrial IoT at Scale: Connected systems, data quality, edge analytics and measurable benefits in industrial operations
- Sensors & Applications: Condition monitoring, predictive quality, traceability and process stability
- Automation Best Practice: Integrators, open standards, successful implementation and change management at the plant
- SPS 2027: The key trends, technologies and insights from suppliers at the trade fair from 23 to 25 November
INDUSTRY MAGAZINE NEWSLETTER
Your message directly into the mailbox of the target group
DAILY BRIEFING
Point 7 o'clock: What moves the industry today.
Frequency: Monday to Friday
10.800
Recipient:inside
40%
Opening rate
3,5%
Click-through rate
Technical data:
IAB Medium Rectangle:
300 x 250 px + target link
Price: € 890,-
Business Link:
Landscape-oriented image (at least 800 x 600 px for optimum image quality)
Title + teaser text (max. 300 characters) + target link
Price: € 890,-
LOGISTIK-REPORT driven by dispo
Transport and logistics, purchasing platforms, green logistics, fleet management, supply chain management
Frequency: weekly, Monday
Price: € 590,-
3.000
Recipient:inside
34%
Opening rate
3,3%
Click-through rate
INDUSTRY MAGAZINE DEEP DIVE
The newsletter on the monthly topic
Exclusive sponsorship of the themed newsletter:
Price: € 2.190,-
INDUSTRY REPORTS
Frequency: every 4 weeks
- DEFENCE
Defence equipment industry, security policy, defence technology, procurement & export control
3,400 recipients
33% Opening rate - AUTOMATION
Robotics, cobots, modularity, linear technology,
Industrial interfaces
4,000 recipients
32% Opening rate - LEADERSHIP
Personnel, Career, Law, Tax
2,200 recipients
35% Opening rate - MOBILITY OF THE FUTURE
Electromobility, hydrogen charging infrastructure,
railway industry.
2,500 recipients
35% Opening rate - MACHINERY AND PLANT ENGINEERING
CNC production, milling, turning, drilling,
Cooling technologies, digital mechanical engineering
5,600 recipients
35% Opening rate - DIGITISATION + SECURITY
IT & OT Security, Managed Services & Data Centres, Industrial Connectivity, IoT & Digital Business Models, Digital Maintenance, Workplace & Gadgets, Operational Safety
4,800 recipients
35% Opening rate - ENERGY, SUSTAINABILITY + CIRCULAR ECONOMY
Energy & Efficiency, CO₂ Reduction, Circular Economy, Green Innovations, Smart Buildings, ESG & CSR
2,500 recipients
32% Opening rate
DIGITAL CONTENT FORMATS
We expand your reach and enable you to target relevant B2B audiences with precision
and offer businesses tangible opportunities to position their brands and messages effectively.
CONTENT & VISIBILITY | For greater reach, brand presence and thought leadership
THEMATIC FOCUS - CONTENT HUB
Reach your target group with pinpoint accuracy
Position your brand within the relevant subject areas of our online portals using SEO-optimised specialist content. Editorially produced articles are featured on our magazine homepages and supplemented by a service box with a call to action. Additional mentions in our newsletters will increase the reach of your content.
Services
- Visibility and reach through homepage placement
- SEO-optimised article, including teaser text
- 1 service box with a CTA
- 6 newsletter placements
BASIC PACKAGE: Price on request
ADVERTORIAL & SERVICEBOX
Maximum visibility in the thematic focus
Showcase your content prominently on the homepage of our specialist media outlets and reach your target audience within the relevant subject area. Your advertorial or service box will be further enhanced by inclusion in the relevant newsletter.
Services
- Home page placement
- Service box or advertorial (including image, text and CTA*)
- Newsletter placement
BASIC PACKAGE: Price on request
*Can also be booked as a package to secure exclusive visibility as an advertising partner for one month.
B2B LEAD GENERATION | Qualified leads through high-quality specialist content
WEBINARE
Live webinars: Showcase your expertise, generate leads
Leverage the digital reach of INDUSTRIEMAGAZIN to boost your sales success. With our bespoke live webinars, you can showcase your expertise directly to industry decision-makers. We work with you as partners every step of the way – from the initial idea through to promotion and professional live moderation, right through to a successful event – to ensure sustainable, high-quality lead generation.
Scope of the Lead Report
Once the webinar has finished, you will receive a GDPR-compliant and verified list of participants:
- Verified contact details: Email address (confirmed via a personalised login link)
- Personal details: First name and surname, title
- Company details: Company name and location/country
- Professional profile: Position, department and area of responsibility
BASIC PACKAGE: Price on request
WHITEPAPER
Targeted lead generation with high-quality specialist content
Leverage your company’s expertise to target decision-makers and generate high-quality B2B leads. Your white paper will be featured in the industry magazine shop and actively promoted via our high-reach digital channels. To maximise visibility, the placement can optionally be enhanced with an editorial introductory article and a custom-branded content window appearing immediately after the download. All data is collected in accordance with the GDPR.
Lead data included in the Basic Package:
- E-mail address
Additional data fields for optimal lead qualification:
- First name and surname
- Business-related
- Professional profile (role and area of responsibility)
- Telephone number
BASIC PACKAGE: Price on request
SPOTLIGHT NEWSLETTER
Your message. Your target audience. Your stage.
Reach your target audience with a bespoke message delivered straight to their inbox. The Spotlight Newsletter is an exclusive stand-alone email format that tailors content, topics and tone specifically to your communication or campaign objectives.
Whether it’s a product, service, event or specific sales message: with the Spotlight newsletter, you can reach specific B2B target groups without wasting coverage on irrelevant audiences and generate maximum attention for your content.
Your benefits:
- Targeted communication: Targeting a new, defined audience
- Personalised communication: The content and message will be tailored to your campaign
- Exclusive format: Her message is the focus of the press release
- Extensive reach: Direct access to the relevant INDUSTRIEMAGAZIN target audience
BASIC PACKAGE: Price on request
OPTIONAL ADD-ON: Create a landing page
No suitable landing page available? We’ll create a landing page on one of our magazine websites or on industriemedien.at – for product or event information and to generate leads.
Price: €1,200
(Completion: approx. 3 working days from the date the order is placed and all data has been supplied)
VIDEO PRODUCTION
We report, film, stream and rent out.
INDUSTRY MAGAZINE VIDEO FORMAT
We bring your content into our programme.
WEBINAR SERVICE
From concept to post-production.
+ B2B lead service
IMAGE VIDEOS
Introduce your company or your team.
+ Drone recordings
PODCAST SERVICE
From concept to realisation.
+ optional: voice training
+ optional: voice training
INDUSTRIAL MAGAZINE
Relevant news from the industry week after week
Our weekly video series brings the most important industry news straight to the screens of decision-makers. Benefit from high-reach placement on YouTube and directly within the INDUSTRIEMAGAZIN video player.
YouTube Presenting Banner
Place your brand prominently right in the video.
Image format: .png format with alpha channel (colour space: RGB)
Video format: .mov/QuickTime with alpha channel (e.g. animation codec; colour space: RGB)
Dimensions (portrait orientation): 300 × 1,080 px or 640 × 1,080 px
Price: on request
PREMIUM PACKAGE
Video contribution + studio guest
We will produce a high-quality editorial piece on your chosen topic and invite one of your experts to our studio for an exclusive short interview.
- Its reach: an initial broadcast as part of the main programme, followed by a repeat broadcast as a standalone video (feature + interview).
- Price: €5,900
Attractive add-on packages
- Add-on Pack 1 | Your News On Location: We’ll handle the on-site video production for you if you’re unable to provide your own footage for the report.
- Price: on request
- Add-on Pack 2 | Reels & Shorts: Production of engaging short clips (Reels/Shorts) based on the article or studio interview, including targeted distribution on the INDUSTRIEMAGAZIN YouTube channel.
- Price: on request
EVENT PACKAGE
Video feature „Maker your News“
Your event as a gripping video story.
Whether it’s a press conference, a site opening or a trade fair appearance: we’ll capture your success story for you right there on the spot. Our editorial team will turn your event into a high-quality video feature, complete with atmospheric footage and pithy quotes from the key players.
- Maximum reach: First broadcast directly as part of the main programme, followed by a second broadcast as a standalone video (report + interviews).
- Price: on request
Add-on package | Reels & Shorts
- Service: Production of dynamic short clips (Reels/Shorts) from the video feature, including high-reach distribution on the INDUSTRIEMAGAZIN YouTube channel.
- Price: on request
Cross-channel reach
YouTube channel
Thanks to its steady growth, our YouTube channel reaches millions of users.
VIEWS BY COUNTRY
SUBSCRIBERS
NEWS
80.000
As at August 2026
IMPRESSIONS / MONTH
5.2 million.
On average
VIEWS /
MONTH
0.8–1.1 million.
On average
VIEWTIME /
VIDEO
9–11 mins.
On average
LinkedIn channel
Our popular video format is performing very well on LinkedIn.
FOLLOWERS
NEWS
15.000
On average
IMPRESSIONS /
MONTH
50.000
On average
MEMBERS REACHED PER MONTH
20.000
On average
CLICKS /
ARTICLE
1.000
On average
COMMITMENT-
RATE
4,8%
On average
Events
SPARE PARTS CONFERENCE 2027 #ETT2027
Use for longer. Manage more efficiently. Ensure a secure supply.
On 4 March 2027, the after-sales and spare parts community will gather for the 12th Spare Parts Conference, the industry’s largest annual event in the DACH region. In collaboration with Fraunhofer Austria, the focus will be on a sustainable spare parts supply: from cost-effective stock management and resilient supply chains, through digital and AI-supported processes, to service quality and lifecycle management. A highlight of the event will be an exclusive factory tour of the Reform-Werke in Wels.
When: 4 March 2027
Where: Reform-Werke, Haidestraße 40, 4600 Wels
Website: ersatzteil-tagung.at
INDUSTRY CONGRESS 2027 #INDK2027
The Austrian Industry Annual Meeting.
The Industry Congress is the annual strategy meeting for Austrian industry. Over the course of three days, the 17th Industry Congress will bring together leading figures from business, politics and academia at Pichlarn Castle for keynote speeches, discussions and networking at the highest level.
Outlook for 2027: The focus is on the technologies that are currently redefining the industry, from artificial intelligence to humanoid robotics.
When: 29 June to 1 July 2027
Where: IMLAUER Hotel Schloss Pichlarn, Aigen im Ennstal
Website: www.industriekongress.at
OUR SERVICES
You expect from your marketing: impact and result. You get from our B2B agency: exactly that.
- Whether classic solutions, hybrid or purely digital marketing, our agency from Vienna plays the entire gamut of B2B marketing.
- We help your company gain more visibility and give complex products or services the attention they deserve.
- We scale your B2B marketing campaign and strengthen your brand with a task force of industry, construction & building and automotive journalists behind us.
B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS
The B2B agency from Forum Industriemedien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.
- Content Marketing
- Graphic Design
- Corporate Publishing
- Podcasts
- Video production
- Performance Marketing
- Webcasts & webinars
- Social media
- Websites
Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405
FORUM INDUSTRIAL MEDIA
FILM & TV STUDIO
Our 80 square metre studio is equipped with a green screen and can be individually designed and branded according to customer requirements. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.
- Interviews
- Panel discussions
- Employer branding
- Image/product videos
- Event videos
- Studio for rent
Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409
English (UK) 
Deutsch (Österreich)