ELECTROPRACTICE @PUNKTUM
Austria's trade magazine for electrical engineering and
Energy supply
MEDIA DATA 2025
Our leitmotif "We bring the industry together" has more meaning than ever, because Elektropraxis is the only Austrian communication platform that deals comprehensively with the entire spectrum of electrical engineering & installation and does so on all channels: print, online, LinkedIn, podcast platforms such as Spotify and video channels such as Youtube and, of course, at our live events. That's what we call true 360° communication.
Practical and authentic, we report on the entire spectrum of electrical engineering in Austria: from power generation with a focus on renewable, decentralised systems to storage and distribution to electrical installation, lighting and communication technology with a focus on building technology and smart homes. Elektropraxis@Punktum is published five times a year and is sent to the target group of building and electrical engineers. Readers are kept up to date with the latest information via the website www.elektropraxis.at and the fortnightly newsletter. Elektropraxis@Punktum sees itself as an information platform for electrical engineers, planners, plant constructors, plant operators, energy suppliers and municipalities. User reports and on-site research convey current trends and market developments.
We promise professional communication on all channels, because our digital offer with SEO-optimised online portal, newsletters, webinars and whitepapers is complemented by powerful events, such as the conference "Technology in Hospitals" and the "TGA Conference".
Put your communication goals in our hands, because we understand decision-makers.
Your Elektropraxis Team
EDITION: 6,300 pieces/5 times a year
READERSHIP: Installation companies, wholesalers and retailers, architects and electrical planners, industrial plant engineers from the 500 largest industrial companies, mayors and municipalities, etc.
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
AWARD FOR 360° COMMUNICATION:
€ 8.900,-
OUR
PRINT OFFERS
Elektropraxis@Punktum provides valuable analysis and reports on current industry trends and market developments. This information is crucial for professionals and decision-makers who want to adapt their business strategies in the dynamic electrical industry. This holistic approach contributes to the further development and information transfer in electrical engineering.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
Print topics
You will find these topics as standard in all our print editions.
Topics in every issue of Elektropraxis:
- Energy: use, efficiency & sustainability
- E-mobility, wallboxes & infrastructure
- Power generation, power distribution, line technology, UVV, smart grid
- Photovoltaics & electricity storage
- Tools, installation material & service
- Smart Home - House of the future
- Building automation & MSR
- Light & luminaire planning, control & efficiency
- Access & monitoring
- Protection & safety of the building: Fire protection, lightning protection, surge protection
FOCUS: Electrical engineering
Preview ennovation 2025:
All topics relating to the industry event and industry news
FOCUS: Power engineering
Large-scale plants and energy communities as an important contribution to the energy transition: Legal situation, practical examples, providers
FOCUS: Electrical engineering
Energy, the topic of the present and the future
FOCUS: Power engineering
AI and automation as drivers of tomorrow's energy supply.
FOCUS: Electrical engineering
The sun is definitely coming back, energy solutions, e-mobility, PV & heat pump
FOCUS: Power engineering
Grid expansion until 2030- What is coming? What is missing? Who will do it?
FOCUS: Electrical engineering
Switch on the light, we'll light you up! Lamp bans, luminaire replacements and lighting concepts for homes and communities.
FOCUS: Power engineering
The energy map of Austria - the big overview: Power plants, large-scale plants, energy communities, joint generation plants.
FOCUS: Electrical engineering
The challenge of existing buildings - electrical refurbishment from the cable distributor to the socket outlet
FOCUS: Power engineering
This is how we beat the doldrums. All information about energy supply, energy storage and grid stability.
PRICES AND FORMATS
Format
210 x 233 mm
Type area
186 x 255 mm
Falling
210 x 297 mm*
Type area
138 x 185 mm
Falling
151.5 x 204 mm*
Type area
91 x 255 mm
Falling
104 x 297 mm*
Type area
186 x 125 mm
Falling
210 x 143 mm*
Type area
60 x 255 mm
Falling
73 x 297 mm*
Type area
186 x 82 mm
Falling
210 x 101 mm*
Type area
91 x 125 mm
Falling
104 x 143 mm*
Type area
186 x 60 mm
Falling
210 x 79 mm*
Type area
91 x 60 mm
Type area
186 x 30 mm
Placement U2, U3, U4:
€ 5.200,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides. Surcharge € 260,-
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
Inserts per
1.000 piece
Bound inserts per
1.000 piece
For inserts of less than 10,000 copies, a one-off lump sum of
€ 500,- Euro will be charged.
SPECIAL EDITS
FAIR NEWSPAPER WELS
Hybrid trade fair newspaper for the WeBuild Energiesparmesse 2025
AS: 07.02.2025
ET: 24/02/2025
Sustainability and rapid dissemination of information!
Boost your presence at WeBuild Energiesparmesse 2024 in Wels.
Our fair newspaper is presented in two versions: as an e-paper in handy A4 format and in printed form.
The e-paper edition will be published before the event.
SOLAR & PHOTOVOLTAICS REPORT 2025
Special issue on PV & Solar
AS: 13.06.2025
ET: 27/06/2025
- HEATING & HEATING SYSTEMS
- ENERGY, ENERGY USE & ENERGY EFFICIENCY
- RENEWABLE & SUSTAINABLE SYSTEMS, SOLAR & PV
FIRE PROTECTION REPORT 2025
AS: 14.11.2025
ET: 28.11.2025
Topics:
- Digital and technical advances in fire protection
- Fire alarm systems, smoke and gas warning systems
- Accessibility and fire protection concepts with practical implementation
- Historic preservation in the context of fire protection
- Innovative access systems and protective measures against burglary and theft
- Mechanical and technical safety technologies
- Planning, control and regulation in fire protection
- Standards and legal regulations
TGA YEARBOOK PLANNING 2026
All topics around TGA planning - The annual main work of the Austrian. Planners' Association
AS: 30.09.2025
ET: 12.12.2025
Our yearbook is aimed at a wide range of professionals and stakeholders, including engineering consultants, planning offices (planners), engineering consultants, building owners (private & municipal) and investors.
The diverse contents of the Yearbook are designed to best serve the needs and interests of these target groups:
Future trends, reference reports, solution reports, product innovations.
OUR
ONLINE OFFERS
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
ONLINE BANNER
Display advertising for more attention
IAB Billboard
Price (per month): € 2.430,-
Format: 970 x 250 px
Playout on:
Home page, subpages, article pages
Wallpaper
Price (per month): € 4.345,-
Format: Leaderboard + Wide Skyscraper
Playout on:
Home page, subpages, article pages
IAB Wide Skyscraper
Price (per month): € 1.980,-
Format: 160 x 600 px
Playout on:
Home page, subpages, article pages
Sidebar
Price (per month): € 2.310,-
Format: dynamic, sticky
Playout on:
Home page, sub-pages, article pages,
+ Mobile
IAB Leaderboard
Price (per month): € 2.035,-
Format: 970 x 90 px
Playout on:
Home page, subpages, article pages
Online advertorials
The ideal tool to increase your reach and visibility
Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.
Requirements:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
Price per week: € 1.400,-
Playout on:
Home + Mobile
HalfPage AD
Price (per month): € 2.430,-
Format: 300 x 600 px
Playout on:
Home, subpages + mobile
IAB Medium Rectangle
Price (per month): € 1.590,-
Format: 300 x 250 px
Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".
NEWSLETTER
Elektropraxis@PUNKTUM Newsletter
Frequency: 2 x per month
Topics: Daily news, industry interviews,
Background reports and technical articles from electrical engineering
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 490,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 490,-
Newsletter Sponsoring
6 months: € 3.100,-
12 months: € 5.400,-
DIGITAL PRODUCTS
Digital solutions for your effective marketing
THEMATIC FOCUS - CONTENT HUB
Win the topic leadership!
Reach your target group precisely on our online channels and on all search engines.
We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.
In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).
Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, thus 6 additional touchpoints for image cultivation, topic lead generation.
Costs
BASIC PACKAGE
Home page placement
6 editorially written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage
Costs: 1 year = € 10,000
Shorter periods on request.
WEBINARE
From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.
Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.
You have an interesting topic, product or just want to gain new leads? We help you to get your idea off the ground, starting with the concept, through application to implementation.
We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.
Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.
Costs
BASIC PACKAGE
E-mail address
(verified by participation links)
- Personal details
- Company name
- professional data
Price on demand
WHITEPAPER
Place your whitepaper on www.elektropraxis.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.
The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion!
Costs
BASIC PACKAGE
E-mail address
(verified by sending the download link)
Costs: 30 leads = € 2.400,-.
The following information can be requested for an additional charge:
- Personal details
- Company name
- Location of the company
- Details of the company
- professional data
- Telephone number
Whitepaper Add-On "Pro
Secure the undivided attention of readers who are already interested.
After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!
Price on demand
Your white paper will be available on www.elektropraxis.at and on www.industriemedien.at/shop offered for download.
MONTHLY ONLINE FOCUS
We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.
Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
Costs
BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".
Costs: € 3.350,-
*Also bookable together to be the sole advertiser for one month!
TV AND VIDEO PRODUCTS
The rapid development in domestic and international technical building equipment (TBE) brings with it many challenges for people and technology. We understand these challenges and want to visualise this change. Our video productions capture the innovations that point the way to the future in a modern way. From intelligent building management systems to sustainable energy efficiency - we help you to present these complex developments in an understandable and engaging way. We use our digital channels and the TGA YouTube channel to publish the videos.
English (UK) 
Deutsch (Österreich)