Dear advertiser,
Our readers' environment is changing at breakneck speed. What remains is the need for independent, well-founded information based on broad expertise. Around 10,000 decision-makers in the print edition, numerous subscribers to our digital products, the steadily increasing number of users of our website and thousands of participants in our event series rely on the well-told, critically researched and profoundly categorised information that you can access on the many platforms of autoservice.co.at.
For over 30 years, AUTOSERVICE magazine has stood for comprehensive and competent reporting from the automotive industry. Developments in the industry and product innovations are presented to our readers clearly and with a high level of expertise. In close co-operation with the opinion leaders of the domestic and international automotive scene, we take a critical look at current topics.
Our leitmotif "We bring the industry together" has more meaning than ever, because our magazine "AUTOSERVICE", as the Austrian communication platform, deals comprehensively with all topics related to automotive after-sales. And it does so on all channels: print, online, LinkedIn, video channels such as YouTube and, of course, at our live events. That's what we call real 360° communication.
The automotive sector is in a constant state of flux, new drive systems pose new challenges for automotive businesses, and in addition, a large number of vehicles with diesel or petrol engines need to be professionally serviced and repaired. "AUTOSERVICE" provides reliable specialist information for the automotive after-sales market. In cooperation with industry experts and stakeholders, such as the spare parts trade committee in the Federal Vehicle Trade Committee, "AUTOSERVICE" is always at the cutting edge when it comes to news for motor vehicle dealers, motor vehicle workshops, paintshops and body shops as well as tyre dealers.
We speak the language of SMEs.
We understand decision-makers.
See you soon,
Andreas Übelbacher (Editor-in-Chief & Media Consultant)
Karin Tober, Mag. (Deputy Editor-in-Chief)
Johannes Tober (Media Consultant)
360° COMMUNICATION
In order to disseminate your content to specific target groups in analogue as well as digital form, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos and podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. social media
The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
4. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the multimedia stage with intro/outro.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live - and that applies more than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group-specific and very close!
OUR PRINT SERVICES
About the print magazine
EDITION: 10,000 items
FORM OF PUBLICATION: 6 times a year
PUBLISHED SINCE: 1995
AUTOSERVICE. The trade magazine for the automotive after-sales sector.
Over 30 years’ expertise in workshops, servicing and parts supply.
For more than three decades, AUTOSERVICE magazine, with a circulation of 10,000 copies, has been providing comprehensive and expert coverage of the automotive industry, with a strong focus on the after-sales sector. Industry developments and product innovations are presented to our readers in a clear and concise manner, backed by a high level of expertise. Working closely with opinion leaders from the domestic and international automotive sectors, we provide in-depth coverage of current topics.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
READER DEMOGRAPHICS
Current figures around the magazine
PRINT TOPICS
You will find these topics as standard in all our print editions.
Additional topics are shown below in the respective months.
- Tools & workshop equipment
- EDP in the car dealership
- Petrol station equipment
- Car spare parts & accessories
- Digital workshop
- Additive
- Lubricants & fuels
- Electronics in the automotive sector
- Driver assistance system
- Lighting
- Electrics
- Battery
- Automotive professions
- Education and training
01/2027
AS: 19 February | ET: 11 March.
HEAVY POINTS
Steering and drive parts
Straps & Tapes
Brakes
Air conditioning service
Education and training
SPECIALS
Paint & Bodywork
Summer tyres & rims
Follow-up report: AUTOZUM 2027
02/2027
AS: 18 March | ET: 9 April.
HEAVY POINTS
Brakes & Shock Absorbers
Clutch & Gearbox
Occupational Safety & Hygiene
Air conditioning service & cooler systems
Lubricants & Additives
Drive train & bearings
Car Care & Preparation
03/2027
AS: 18 May | ET: 3 June.
HEAVY POINTS
Special tools
Water Pumps & Turbochargers
Engine diagnostic equipment
Used Car Management
Spark & Glow Plugs
Engine parts
E-vehicle service equipment
SPECIALS
Transformation & AI
Financing, insurance & warranty services
04/2027
AS: 16 August | ET: 6 September.
HEAVY POINTS
Batteries, snow chains
Straps & Tapes
Trailer couplings
Steering & Drive Parts
Air conditioning service
SPECIALS
Winter tyres & rims
05/2027
AS: 8 October | ET: 29 October.
HEAVY POINTS
Special tools
Turbocharger
Engine diagnostic equipment
Used Car Management
SPECIALS
Paint & Bodywork
06/2027
AS: 25 November | ET: 15 December.
HEAVY POINTS
E-vehicle service equipment
Occupational Safety & Hygiene
Lubricants & Additives
Engine Tester Service & Repair Networks
Used Car Management, Spark Plugs & Glow Plugs
SPECIALS
Preliminary report on the KLS Symposium
Transformation & AI
Andreas Übelbacher
Editor-in-chief,
Media Consultant
Tel. +43-1-40410-169
E-mail
PRICES AND FORMATS 2027
2/1
Type area
370 x 255 mm
Falling
420 x 297 mm*
€9,900
Cover
Type area
210 x 195 mm*
€7,590
1/1
Type area
185 x 255 mm
Falling
210 x 297 mm *
€ 5.590,-
Junior
Type area
137.5 x 200 mm
Falling
152.5 x 215 mm*
€4,590.00
1/2 high
Type area
90 x 255 mm
Falling
105 x 297 mm*
€3,590
1/2 across
Type area
185 x 125 mm
Falling
210 x 143 mm*
€3,590
1/3 high
Type area
58 x 255 mm
Falling
73 x 297 mm *
€ 2.490,-
1/3 across
Type area
185 x 81 mm
Falling
210 x 96 mm*
€ 2.490,-
1/4 high
Type area
90 x 125 mm
Falling
105 x 143 mm*
€ 1.990,-
1/4 across
Type area
185 x 60 mm
Falling
210 x 75 mm*
€ 1.990,-
1/4 1-column
Type area
43 x 255 mm
Falling
58 x 297 mm*
€ 1.990,-
1/8 high
Type area
60 x 90 mm
€1,290.00
1/8 across
Type area
185 x 30 mm
€1,290.00
1/8 1-column
Type area
43 x 125 mm
€1,290.00
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types:
Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail:anzeigen@industriemedien.at
Placement U4:
€5,950.00
Placement U2 + U3:
€ 5.850,-
Prices excl. & 5% Advertising tax
Inserts per
1.000 piece
Price on demand
For inserts of less than 10,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
Bound inserts per
1.000 piece
up to 10 g € 460
up to 20 g € 563,50
up to 30 g € 667,-
up to 40 g € 759
Banderole around
the entire issue
€ 7.150,-
Advertorial character count:
1/1
approx. 3,000 characters + images
1/2
approx. 1,500 characters + images
1/3
approx. 1,000 characters + images
OUR ONLINE SERVICES 2027
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fit your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
Andreas Übelbacher
Editor-in-chief,
Media Consultant
Tel. +43-1-40410-169
E-mail
Digital reach
Our key figures at a glance
2.300
Unique User
On average per month
4.000
Page impressions
On average per month
2.600
Visits
On average per month
168.000
Google Search Impressions
March 2026
1.500
Social media
Followers / Subscribers
ONLINE advertising formats
Placements and formats on autoservice.co.at
ADVERTISING MATERIALS
FORMAT
PRICE
DETAILS
1
IAB Billboard
970 x 250 px
€1,990 per month
Home page, subpages, article pages
2
IAB Wide Skyscraper
160 x 600 px
€1,690 per month
Home page, subpages, article pages
3
Sidebar
500 × 1,000 px
or dynamic, sticky
€1,890 per month
Home page, subpages, article pages + MOBILE
4
IAB Leaderboard
970 x 90 px
€ 1,690 per month
Home page, subpages, article pages
5
Online Advertorial
Text and image teaser
€1,290 per week
Home + MOBILE
Home Page Advertorial
Your text will be clearly labelled as an advertorial and prominently displayed on the homepage; depending on your preference, it will be linked to a subpage or to your own website.
Specifications:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
6
Half-page advert
300 x 600 px
€2,190 per month
Home page, subpages + MOBILE
7
IAB Medium Rectangle
300 x 250 px
€1,490 per month
Home page, sub-pages, some article pages + MOBILE
8
CMS-Advertorial
Text and image teaser
Price on demand
Home + MOBILE
CMS-Advertorial Specifications: * The 200 characters refer to the text displayed on the home page. This is identical to the first 200 characters of the advertorial text.
Your text is labelled as an advertorial and is visible on the homepage within a featured section. </
Banner specifications
Physical promotional materials
Accepted file types: jpg, jpeg, png, gif
Maximum file size: 300 kB (IAB standard of 80 kB is preferable)
Redirect tags/banner codes:
These are possible on the website, but not in the newsletter
All tags except for „doubleclicktags“ – we do not use these
HTML5 promotional materials:
Possible on the website, but not in the newsletter
Delivery: zip file
Placement example
MONTHLY ONLINE FOCUS
Give your content the stage it deserves!
What benefit do you have?
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360-degree information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- min. 1 picture in landscape format (16:9)
- Text for the creation of an article
Price on demand
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price on demand
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
NEWSLETTER
Your message directly into the mailbox of the target group
Weekly Briefing
Frequency:
1x per week
Topics:
Latest news for the business & technology aspects of the automotive industry
Opening rate:
42%
830
Recipient:inside
42 %
Opening rate
3,7 %
Click-through rate
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€550
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€550
TOP banner:
Your newsletter advertising for full 3 months for only € 3,400,-
DIGITAL PRODUCTS
Content & Visibility
For reach, brand visibility and thought leadership
THEMATIC FOCUS - CONTENT HUB
Reach your target group with pinpoint accuracy
Position your brand within the relevant subject areas of our online portals using SEO-optimised specialist content. Editorially produced articles are featured on our magazine homepages and supplemented by a service box with a call to action. Additional mentions in our newsletters will increase the reach of your content.
Services
- Visibility and reach through homepage placement
- SEO-optimised article, including teaser text
- 1 service box with a CTA
- 6 newsletter placements
Costs: 1 year = € 10,000
Shorter periods on request.
ADVERTORIAL & SERVICEBOX
Maximum visibility in the thematic focus
Showcase your content prominently on the homepage of our specialist media outlets and reach your target audience within the relevant subject area. Your advertorial or service box will be further enhanced by inclusion in the relevant newsletter.
Services
- Home page placement
- Service box or advertorial (including image, text and CTA*)
- Newsletter placement
BASIC PACKAGE: Price on request
*Can also be booked as a package to secure exclusive visibility as an advertising partner for one month.
Lead generation
High-quality leads through high-quality specialist content
WEBINARE
Live webinars: Showcase your expertise, generate leads
Leverage our digital reach to drive your sales success. With our bespoke live webinars, you can showcase your expertise directly to industry decision-makers. We work with you as partners every step of the way – from the initial idea through to promotion and professional live moderation, right through to a successful event – to ensure sustainable, high-quality lead generation.
Scope of the Lead Report
Once the webinar has finished, you will receive a GDPR-compliant and verified list of participants:
- Verified contact details: Email address (confirmed via a personalised login link)
- Personal details: First name and surname, title
- Company details: Company name and location/country
- Professional profile: Position, department and area of responsibility
BASIC PACKAGE: Price on request
WHITEPAPER
Targeted lead generation with high-quality specialist content
Leverage your company’s expertise to target decision-makers and generate high-quality B2B leads. Your white paper will be featured in our shop and actively promoted via our high-reach digital channels. To maximise visibility, the placement can optionally be enhanced with an editorial introductory article and a custom-branded content window appearing immediately after the download. All data is collected in accordance with the GDPR.
Lead data included in the Basic Package:
- E-mail address
Additional data fields for optimal lead qualification:
- First name and surname
- Business-related
- Professional profile (role and area of responsibility)
- Telephone number
BASIC PACKAGE: 30 leads = €1,800
Additional data fields at an extra charge
STANDALONE NEWSLETTER
Your message. Your target audience. Your stage.
Reach your target audience with a bespoke message delivered straight to their inbox. The standalone newsletter is an exclusive email format that tailors content, topics and tone specifically to your communication or campaign objectives.
Whether it’s a product, service, event or specific sales message: with the standalone newsletter, you can reach defined B2B target audiences without unnecessary wastage and generate maximum attention for your content.
Your benefits:
- Targeted communication: Targeting a new, defined audience
- Personalised communication: The content and message will be tailored to your campaign
- Exclusive format: Her message is the focus of the press release
- Extensive reach: Direct access to the relevant INDUSTRIEMAGAZIN target audience
BASIC PACKAGE: Price on request
OPTIONAL ADD-ON: Create a landing page
No suitable landing page available? We’ll create a landing page on one of our magazine websites or on industriemedien.at – for product or event information and to generate leads.
Price: €1,200
(Completion: approx. 3 working days from the date the order is placed and all data has been supplied)
TV AND VIDEO PRODUCTS
The rapid development in the domestic and international automotive industry brings with it many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that are pointing the way to the future. From automated production to artificial intelligence - we help you to present these complex developments in an understandable and captivating way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
OUR SERVICES
You expect from your marketing: impact and result. You get from our B2B agency: exactly that.
- Whether classic solutions, hybrid or purely digital marketing, our agency from Vienna plays the entire gamut of B2B marketing.
- We help your company gain more visibility and give complex products or services the attention they deserve.
- We scale your B2B marketing campaign and strengthen your brand with a task force of industry, construction & building and automotive journalists behind us.
B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS
The B2B agency from Forum Industriemedien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.
- Content Marketing
- Graphic Design
- Corporate Publishing
- Podcasts
- Video production
- Performance Marketing
- Webcasts & webinars
- Social media
- Websites
Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405
FORUM INDUSTRIAL MEDIA
FILM & TV STUDIO
Our 80 square metre studio is equipped with a green screen and can be individually designed and branded according to customer requirements. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.
- Interviews
- Panel discussions
- Employer branding
- Image/product videos
- Event videos
- Studio for rent
Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409
English (UK) 
Deutsch (Österreich)