company car
THE MAGAZINE FOR
FLEET OPERATORS AND COST-CONSCIOUS
FREQUENT DRIVER:INSIDE
MEDIA DATA 2024
The environment of our readers is changing at a rapid pace. What remains is the need for independent, well-founded information based on broad expertise. Around 22,500 subscribers to the print edition, numerous subscribers to our digital products, the steadily increasing number of users of our website and thousands of participants in our event series rely on the well-told, critically researched and profoundly classified information that they obtain from the many platforms of firmenwagen.co.at.
We speak the language of SMEs. We understand decision-makers. firmenwagen is the magazine for fleet operators and cost-conscious frequent drivers. With its editorial concept, which is unique in Austria, firmenwagen is established as an important information medium in the specialist publishing sector, offers real decision-making aids for car purchases and cost accounting and is aimed at companies that operate company cars or fleets. Target group: firmenwagen goes to fleet operators throughout Austria and addresses decision-makers who are responsible for the trade in vehicles, car parts, charging solutions for e-mobility, accessories and tyres as well as for the maintenance and service of company cars. firmenwagen thus also goes to all car dealers, car workshops, petrol stations, parts, accessories and tyre dealers in Austria.
Our leitmotif "We bring the industry together" has more meaning than ever, because our magazine "firmenwagen", as an Austrian communication platform, deals comprehensively with all topics related to information for fleet operators, SMEs and fleet managers. And it does so on all channels: print, online, LinkedIn, video channels such as YouTube and, of course, at our live events. That's what we call true 360° communication.
The car industry is in a constant state of flux. Not only the variety of models, but also new suppliers and new drive systems make fleet management and modernisation a major challenge. And for many companies, professional energy management has long been part of fleet management. firmenwagen therefore offers not only tips before purchasing a vehicle, but also useful information for the ongoing operation of company vehicles. This is becoming increasingly important in view of rising costs - because as the saying goes: the money is on the road.
See you soon,
Andreas Übelbacher & Karin Tober, Mag.
EDITION: 22,500 pieces/6 times a year
PUBLISHED SINCE: 1996
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. social media
The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
4. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round table discussions. Target group-specific and very close!
OUR
PRINT OFFERS
Feel free to talk to us about industrial, because we understand what moves the industry and what information is relevant for your development. This is how we ensure intensive reading experiences in the field of manufacturing industry.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
Print topics
You will find these topics as standard in all our print editions.
Rental car & insurance
HEAVY POINTS
Winner "Fleet Car of the Year 2024
Car care
Maintaining the value of the vehicle fleet
HEAVY POINTS
Preliminary Report Car Test Day
Summer tyres
Fleet Car of the Year 2024" award ceremony
Regional spring car fairs
Vehicle maintenance
Maintaining the value of the vehicle fleet
HEAVY POINTS
Top 3 in charging management" award
Service and repair networks
Fuel/charging cards and charging apps
Review Car Test Day
HEAVY POINTS
Winter Tyres & Winter Fit
Car care
Maintaining the value of the vehicle fleet
HEAVY POINTS
Start of the election "Fleet Car of the Year 2025",
Car Dealership of the Year" and "Commercial Vehicle Competence Centre of the Year" awards
HEAVY POINTS
Start "Election to the Top 3 in Charging Management
CarTo the preliminary report
Service and repair networks
Fuel/charging cards and charging apps
PRICES AND FORMATS
Type area
370 x 255 mm
Falling
420 x 280 mm*
Type area
210 x 196 mm
Type area
185 x 255 mm
Falling
210 x 297 mm*
Type area
137.5 x 200 mm
Falling
152.5 x 215 mm*
Type area
90 x 255 mm
Falling
105 x 297 mm*
Type area
185 x 125 mm
Falling
210 x 143 mm*
Type area
58 x 255 mm
Falling
73 x 297 mm*
Type area
185 x 81 mm
Falling
210 x 96 mm *
Type area
90 x 125 mm
Falling
105 x 143 mm*
Type area
185 x 60 mm
Falling
210 x 75 mm*
Type area
43 x 255 mm
Falling
58 x 297 mm*
Type area
90 x 60 mm
Type area
185 x 30 mm
Type area
43 x 125 mm
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
Placement U4:
€ 7.490,-
Placement U2 + U3:
€ 7.300,-
Inserts per
1.000 piece
Bound inserts per
1.000 piece
For inserts of less than 10,000 copies, a one-off lump sum of
€ 500,- will be charged.
Advertorials
approx. 3,000 characters + images
approx. 1,500 characters + images
approx. 1,000 characters + images
SPECIAL EDITS
Fleet Guide 2025
The Fleet Guide 2025 is an indispensable information medium and reference tool for fleet operators in Austria. It offers comprehensive
Space for your company portrait and image campaign.
The Fleet Guide 2025 provides competent and sound information for companies
and for your customers and partners.
Circulation: 40,000 pieces
AS: 20.11.24
ET: 11.12.24
Prices & formats: 1/1 page .........................€ 6.950,- 1/2 page .........................€ 4.120,- U2 or U3 ......................€ 7.300,- U4 ...................................€ 7.490,- 1 page company portrait ......€ 4.850,-
Your Theme Booklet
You want to offer your (potential) customers more than just
information? The booklet is the ideal
product when it comes to dealing with more complex issues.
to explain.
Format: A4
Paper cover: 200 g/m2 image print
Paper core: 100 g/m2 image print
Circulation: 25,000 copies in the supplement
PLUS 1,000 pieces for your use
20 pages: € 18.900,- 28 pages: € 22.400,-
Fleet Guide 2025
The Fleet Guide 2025 is an indispensable information medium and reference tool for fleet operators in Austria. It offers comprehensive
Space for your company portrait and image campaign.
The Fleet Guide 2025 provides competent and sound information for companies
and for your customers and partners.
Circulation: 40,000 pieces
AS: 20.11.24
ET: 11.12.24
Prices & formats: 1/1 page .........................€ 6.950,- 1/2 page .........................€ 4.120,- U2 or U3 ......................€ 7.300,- U4 ...................................€ 7.490,- 1 page company portrait ......€ 4.850,-
Your Theme Booklet
You want to offer your (potential) customers more than just
information? The booklet is the ideal
product when it comes to dealing with more complex issues.
to explain.
Format: A4
Paper cover: 200 g/m2 image print
Paper core: 100 g/m2 image print
Circulation: 25,000 copies in the supplement
PLUS 1,000 pieces for your use
20 pages: € 18.900,- 28 pages: € 22.400,-
OUR
ONLINE OFFERS
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
MONTHLY ONLINE - THEMATIC FOCUS
Give your content the stage it deserves!
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- at least 1 picture in landscape format (16:9)
- Text for the creation of an article
Price on demand
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price on demand
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
ONLINE BANNER
Display advertising for more attention
IAB Billboard
Price:
monthly € 1.920,-
€ 320,- CPM
Format: 970 x 250 px
Playout on:
Home page, subpages, article pages
Wallpaper
Price:
monthly € 2.160,-
€ 360,- CPM
Format: Leaderboard + Wide Skyscraper
Playout on:
Home page, subpages, article pages
IAB Wide Skyscraper
Price:
monthly € 1.560,-
€ 260,- CPM
Format: 160 x 600 px
Playout on:
Home page, subpages, article pages
Sidebar
Price:
monthly € 1.800,-
€ 300,- CPMFormat: dynamic, sticky
Playout on:
Home page, sub-pages, article pages,
+ Mobile
IAB Leaderboard
Price:
monthly € 1.620,-
€ 270,- CPM
Format: 970 x 90 px
Playout on:
Home page, subpages, article pages
Online advertorials
The ideal tool to increase your reach and visibility
Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.
Requirements:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
Price per week: € 1.200,-
Playout on:
Home + Mobile
HalfPage AD
Price:
monthly € 2.160,-
€ 360,- CPM
Format: 300 x 600 px
Playout on:
Home, subpages + mobile
IAB Medium Rectangle
Price:
monthly € 1.380,-
€ 230,- CPM
Format: 300 x 250 px
Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".
NEWSLETTER
Weekly Briefing
Frequency: 1x per week
Topics: Latest news for the transport industry.
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 480,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 480,-
TOP Banner - Your newsletter advertising for a full 3 months for only € 2.990 ,-.
DIGITAL PRODUCTS
Digital solutions for your effective marketing
THEMATIC FOCUS - CONTENT HUB
Win the topic leadership!
Reach your target group precisely on our online channels and on all search engines.
We editorially create 6 content pieces* on a relevant topic of your choice. These are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.
In addition, a service box with CTA complements this thematic focus; this service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).
Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, i.e. 6 additional touchpoints for image cultivation, topics lead generation.
Costs
BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage
Costs: 1 year = € 10,000
Shorter periods on request.
MONTHLY ONLINE FOCUS
We are driving the digitalisation of content:
Each month, a cutting-edge thematic focus provides 360-degree information on what is currently moving the industry.
Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
Costs
BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".
Costs: on request
*Also bookable together to be the sole advertiser for one month!
WEBINARE
From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.
Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.
You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.
We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.
Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.
Costs
BASIC PACKAGE
E-mail address
(verified by participation links)
- Personal details
- Company name
- professional data
Price on demand
WHITEPAPER
Place your whitepaper on www.firmenwagen.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.
The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion!
Costs
BASIC PACKAGE
E-mail address
(verified by sending the download link)
Costs: 30 Leads = € 1.800,-
The following information can be requested for an additional charge:
- Personal details
- Company name
- Location of the company
- Details of the company
- professional data
- Telephone number
Whitepaper Add-On "Pro
Secure the undivided attention of readers who are already interested.
After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!
Price on demand
Your white paper will be available on www.firmenwagen.at and on www.industriemedien.at/shop offered for download.
TV AND VIDEO PRODUCTS
The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
English (UK) 
Deutsch (Österreich)