Dear advertiser,
Our readers' environment is changing at breakneck speed. What remains is the need for independent, well-founded information based on broad expertise. Around 12,000 subscribers to the print edition, numerous subscribers to our digital products, a steadily increasing number of users of our website and thousands of participants in our event series rely on the well-told, critically researched and profoundly categorised information that they obtain from the many platforms of traktuell.at.
We understand decision-makers. TRAKTUELL presents itself as Austria's independent trade magazine for transport and traffic. Comprehensive reporting on commercial vehicle technology, fleet management and transport policy characterises this medium. It is aimed at decision-makers and investment managers in the areas of commercial passenger and freight transport, works and construction transport and logistics - without wastage. Our readership also includes local authorities and municipalities, road maintenance depots, public authorities and emergency services.
The trade magazine TRAKTUELL is the official publication in Austria for the international trade magazine jury for the „Van of the Year“ and „Pick-Up Award“ competitions.
See you soon
Karin Tober, Mag. (Editor-in-Chief & Media Consultant)
Andreas Übelbacher (Head of Advertising, Aftersales)
Johannes Tober (Media Consultant)
DIGITAL REACH
Our key figures at a glance
193.000
Google Search Impressions
March 2026
8.000
Google Discover Impressions
September 2026
2.500
Social media
Followers/Subscribers
43%
Newsletter open rate
on average
2.900
Unique User
On average per month
5.000
Page impressions
monthly
2.000
Organic search clicks
approx. per month
750
NL subscribers
weekly newsletter
33 sec
Duration of interaction / session
On average per month
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos and podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 s) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round table discussions. Target group specific and very close!
About the print magazine
EDITION:
12,000 units/5 times a year
PUBLISHED SINCE:
1992
TRAKTUELL. Keeping a finger on the pulse of the transport industry.
For everyone who shapes mobility and logistics.
The transport sector is in a constant state of upheaval, with new drives, new toll systems and new digital solutions - a challenging time for numerous sectors. Be it passenger and freight transport, factory traffic, logistics, municipalities, local authorities, road maintenance depots, public authorities or blue light organisations. We are always close to the action and keep our readers up to date. With news from truck manufacturers, reports on new light commercial vehicles, innovations in fleet management and logistics and, of course, transport policy issues. Nationally and internationally, precisely for your target groups.
PRINT TOPICS
Key topics covered in TRAKTUELL magazine.
Additional topics are shown below in the respective months.
- Industry news
- Tyres & Wheels
- Workshop & Spare Parts
- Vehicles (truck, bus, van)
- Vehicle Manufacturing and Charging Technology
- Fleet management / vehicle rental / telematics
- Zero Emissions – Green Deal
- Alternative drives for commercial vehicles
- Charging solutions for e-commercial vehicles
01/2027
AS: 15 February //
ET: 8 March.
FOCUS
Car: Read the follow-up report
Preliminary report on Mobility Move
MAWEV Preliminary Report
Preview of transport logistic
Tyres & rims
Workshop & Spare Parts
Depot charging - charging infrastructure for transport and logistics companies
02/2027
AS: 12 April //
ET: 3 May.
HEAVY POINTS
Follow-up report on Tire Cologne
Fuel/charging cards & charging apps
Fleet Management: Digitalisation & Telematics
Refrigeration logistics
Astrad Preview
Power2Drive Preview Report
03/2027
AS: 14 June //
ET: 1 July.
HEAVY POINTS
Workshop & Spare Parts
Fuels, oils & lubricants
Car Wash & Care
04/2027
AS: 16 August // ET: 6 September.
HEAVY POINTS
Refrigeration logistics
Tyres & rims
NUFAM Preview
Preliminary report: Busworld Europe, Brussels
05/2027
AS: 2 November //
ET: 22 November.
HEAVY POINTS
Load securing & accessories
Fuel/charging cards & charging apps
Fuels, oils & lubricants
Depot charging infrastructure for transport and logistics companies
Workshop & Spare Parts
Fleet Management: Digitalisation & Telematics
PRICES AND FORMATS 2027
2/1
Type area
385 x 253 mm
Falling
420 x 297 mm*
€9,900
Cover
Type area
210 x 211 mm*
€ 6.990,-
1/1
Type area
185 x 260 mm
Falling
210 x 297 mm *
€ 5.890,-
Junior
Type area
137 x 190 mm
Falling
152 x 210 mm*
€ 5.555,-
1/2 high
Type area
90 x 260 mm
Falling
105 x 297 mm*
€ 3.975,-
1/2 across
Type area
185 x 125 mm
Falling
210 x 143 mm*
€ 3.975,-
1/3 high
Type area
59 x 260 mm
Falling
74 x 297 mm *
€ 3.245,-
1/3 across
Type area
185 x 82 mm
Falling
210 x 99 mm*
€ 3.245,-
1/4 high
Type area
121 x 125 mm
€ 2.320,-
1/4 across
Type area
121 x 125 mm
€ 2.320,-
1/8 high
Type area
60 x 90 mm
€ 1.155,-
1/8 across
Type area
185 x 30 mm
€ 1.155,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types:
Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail:anzeigen@industriemedien.at
Placement U4:
€ 6.400,-
Placement U2 + U3:
€ 5.990,-
Prices excl. & 5% Advertising tax
Inserts per
1.000 piece
Price on demand
For inserts of less than 10,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
Bound inserts per
1.000 piece
up to 10 g € 460
up to 20 g € 563,50
up to 30 g € 667,-
up to 40 g € 759
Banderole around
the entire issue
€ 7.150,-
Advertorial character count:
1/1
approx. 3,000 characters + images
1/2
approx. 1,500 characters + images
1/3
approx. 1,000 characters + images
SPECIAL EDITION
TRANSPORT GUIDE 2028
The handbook for the transport industry
The Transport Guide is your constant companion on the job, serving as a reliable source of advice and a comprehensive reference work for transport companies, own-account transport operators, fleet operators, freight forwarders, public authorities and CEP services.
Print run: 12,000 copies
AS: 2 November 2027
Publication date: 22 November 2027
Prices & Formats
1/1 page € 5,890.00
1/2 page € 3.975,-
1/3 page € 3.245,-
1/4 page € 2.320,-
1/8 page € 1.155,-
1 page company portrait € 2.300,-
Online portrait for one year € 1.500,-
OUR ONLINE SERVICES 2027
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
ONLINE advertising formats
Placements and formats on traktuell.at
ADVERTISING MATERIALS
FORMAT
PRICE
DETAILS
1
IAB Billboard
970 x 250 px
€1,990 per month
€ 320 CPM
€ 320 CPM
Home page, subpages, article pages
2
IAB Wide Skyscraper
160 x 600 px
€1,560 per month
€ 260 CPM
€ 260 CPM
Home page, subpages, article pages
3
Sidebar
500 × 1,000 px
or dynamic, sticky
€1,800 per month
€ 300 CPM
€ 300 CPM
Home page, subpages, article pages + MOBILE
4
IAB Leaderboard
970 x 90 px
€1,620 per month
€270 CPM
€270 CPM
Home page, subpages, article pages
5
Online Advertorial
Text and image teaser
€1,200 per week
Home + MOBILE
Home Page Advertorial
Your text will be clearly labelled as an advertorial and prominently displayed on the homepage; depending on your preference, it will be linked to a subpage or to your own website.
Specifications:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
6
Half-page advert
300 x 600 px
€2,160 per month
€ 360,- CPM
€ 360,- CPM
Home page, subpages + MOBILE
7
IAB Medium Rectangle
300 x 250 px
€1,380 per month
€ 230 CPM
€ 230 CPM
Home page, sub-pages, some article pages + MOBILE
8
CMS-Advertorial
Text and image teaser
Price on demand
Home + MOBILE
CMS-Advertorial Specifications: * The 200 characters refer to the text displayed on the home page. This is identical to the first 200 characters of the advertorial text.
Your text is labelled as an advertorial and is visible on the homepage within a featured section. </
Banner specifications
Physical promotional materials
Accepted file types: jpg, jpeg, png, gif
Maximum file size: 300 kB (IAB standard of 80 kB is preferable)
Redirect tags/banner codes:
These are possible on the website, but not in the newsletter
All tags except for „doubleclicktags“ – we do not use these
HTML5 promotional materials:
Possible on the website, but not in the newsletter
Delivery: zip file
Placement example
ONLINE FOCUS
Give your content the stage it deserves!
What benefit do you have?
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- at least 1 picture in landscape format (16:9)
- Text for the creation of an article
Price on demand
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price on demand
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
ONLINE MONTHLY THEMES 2027
These topics will be featured as an online focus on traktuell.at over the coming months.
FEBRUARY
Vehicle construction
MARCH
Tyres & rims
APRIL
Fleet management:
Digitalisation & telematics
Digitalisation & telematics
MAY
Fuel/charging cards & charging apps
JUNE
Workshop, tyres & spare parts
SEPTEMBER
Charging and energy management
OCTOBER
Fuels, oils & lubricants
NOVEMBER
Light commercial vehicles
DECEMBER
Fleet management:
Digitalisation & telematics
Digitalisation & telematics
NEWSLETTER
Your message directly into the mailbox of the target group
Weekly Briefing
Frequency: 1x per week
Topics: Latest news for the transport industry.
Opening rate: 43%
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€630
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€630
Newsletter sponsoring:
6 months: 3,750,—
12 months: 5,950,—
DIGITAL PRODUCTS
Content & Visibility
For reach, brand visibility and thought leadership
THEMATIC FOCUS - CONTENT HUB
Reach your target group with pinpoint accuracy
Position your brand within the relevant subject areas of our online portals using SEO-optimised specialist content. Editorially produced articles are featured on our magazine homepages and supplemented by a service box with a call to action. Additional mentions in our newsletters will increase the reach of your content.
Services
- Visibility and reach through homepage placement
- SEO-optimised article, including teaser text
- 1 service box with a CTA
- 6 newsletter placements
BASIC PACKAGE: Price on request
ADVERTORIAL & SERVICEBOX
Maximum visibility in the thematic focus
Showcase your content prominently on the homepage of our specialist media outlets and reach your target audience within the relevant subject area. Your advertorial or service box will be further enhanced by inclusion in the relevant newsletter.
Services
- Home page placement
- Service box or advertorial (including image, text and CTA*)
- Newsletter placement
BASIC PACKAGE: Price on request
*Can also be booked as a package to secure exclusive visibility as an advertising partner for one month.
Lead generation
High-quality leads through high-quality specialist content
WEBINARE
Live webinars: Showcase your expertise, generate leads
Leverage our digital reach to drive your sales success. With our bespoke live webinars, you can showcase your expertise directly to industry decision-makers. We work with you as partners every step of the way – from the initial idea through to promotion and professional live moderation, right through to a successful event – to ensure sustainable, high-quality lead generation.
Scope of the Lead Report
Once the webinar has finished, you will receive a GDPR-compliant and verified list of participants:
- Verified contact details: Email address (confirmed via a personalised login link)
- Personal details: First name and surname, title
- Company details: Company name and location/country
- Professional profile: Position, department and area of responsibility
BASIC PACKAGE: Price on request
WHITEPAPER
Targeted lead generation with high-quality specialist content
Leverage your company’s expertise to target decision-makers and generate high-quality B2B leads. Your white paper will be featured in our shop and actively promoted via our high-reach digital channels. To maximise visibility, the placement can optionally be enhanced with an editorial introductory article and a custom-branded content window appearing immediately after the download. All data is collected in accordance with the GDPR.
Lead data included in the Basic Package:
- E-mail address
Additional data fields for optimal lead qualification:
- First name and surname
- Business-related
- Professional profile (role and area of responsibility)
- Telephone number
BASIC PACKAGE: Price on request
STANDALONE NEWSLETTER
Your message. Your target audience. Your stage.
Reach your target audience with a bespoke message delivered straight to their inbox. The standalone newsletter is an exclusive email format that tailors content, topics and tone specifically to your communication or campaign objectives.
Whether it’s a product, service, event or specific sales message: with the standalone newsletter, you can reach defined B2B target audiences without unnecessary wastage and generate maximum attention for your content.
Your benefits:
- Targeted communication: Targeting a new, defined audience
- Personalised communication: The content and message will be tailored to your campaign
- Exclusive format: Her message is the focus of the press release
- Extensive reach: Direct access to the relevant INDUSTRIEMAGAZIN target audience
BASIC PACKAGE: Price on request
OPTIONAL ADD-ON: Create a landing page
No suitable landing page available? We’ll create a landing page on one of our magazine websites or on industriemedien.at – for product or event information and to generate leads.
Price: €1,200
(Completion: approx. 3 working days from the date the order is placed and all data has been supplied)
TV AND VIDEO PRODUCTS
The rapid development in the domestic and international automotive industry brings with it many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that are pointing the way to the future. From automated production to artificial intelligence - we help you to present these complex developments in an understandable and captivating way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
OUR SERVICES
You expect from your marketing: impact and result. You get from our B2B agency: exactly that.
- Whether classic solutions, hybrid or purely digital marketing, our agency from Vienna plays the entire gamut of B2B marketing.
- We help your company gain more visibility and give complex products or services the attention they deserve.
- We scale your B2B marketing campaign and strengthen your brand with a task force of industry, construction & building and automotive journalists behind us.
B2IMPACT
THE AGENCY FOR IMPACT AND RESULTS
The B2B agency from Forum Industriemedien with a focus on content marketing is the ideal partner for your marketing strategies with the know-how of specialist journalists from the fields of industry and production, construction and building technology as well as automotive.
- Content Marketing
- Graphic Design
- Corporate Publishing
- Podcasts
- Video production
- Performance Marketing
- Webcasts & webinars
- Social media
- Websites
Requests:
Nicole Fleck, BSc.
nicole.fleck@industriemedien.at
+43-1-40410-405
FORUM INDUSTRY MEDIA
FILM & TV STUDIO
Our 80 square metre studio is equipped with a green screen and can be individually designed and branded according to customer requirements. Press conferences, studio talks, company or product presentations - we guarantee the best picture, sound and audio quality.
- Interviews
- Panel discussions
- Employer branding
- Image/product videos
- Event videos
- Studio for rent
Requests:
Luke Krec
lukas.krec@industriemedien.at
+43-1-40410-409
English (UK) 
Deutsch (Österreich)