HLK - heating, ventilation,
Air conditioning & refrigeration
We stand for quality and competence in the specialist information sector.
We have 55 years of experience in the HVAC industry.
MEDIA DATA 2024
The future is now! The last few years have shown that it is not enough for a trade magazine to be able to do "only" print. So we at HVAC are proud to be able to offer our customers a 360° HVAC communication platform.
Behind the strong print brand - for over 55 years, the HVAC industry has placed its trust in us here - are strong online channels, such as our HVAC homepage and the HVAC newsletter, as well as Linkedin, webinars, video productions and the HVAC podcast. All SEO-optimised, of course!
But 360° is also about personal exchange. This is where we bring the industry together at our unique Air and Cooling Innovention, the international trade day for air conditioning, refrigeration, ventilation and heat pump technology!
So you see: with HLK you reach your target group 360°, pursue your communication goals and thereby increase your company's success! "For he who does not advertise - dies!" In this spirit, the HLK team looks forward to an exciting and successful 2024 business year with you!
Your HVAC team
Eberhard Herrmann (Editor-in-Chief)
Claudia Adam (Project Management)
Lukas Staudinger (Advertising Manager)
EDITION: 10,922 pieces / 8 times a year
READERSHIP: Planners, contractors, processors, service providers, property developers, etc.
PUBLISHED SINCE: 1969
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook or Instagram). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group-specific and very close!
OUR
PRINT OFFERS
Feel free to talk to us about industrial, because we understand what moves the industry and what information is relevant for your development. This is how we ensure intensive reading experiences in the field of manufacturing industry.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
Print topics
You will find these topics as standard in all our print editions.
SPECIAL TOPIC
Trade fair special edition for WeBuild 2024
Permanent columns
- ENERGY-EFFICIENT HEATING TECHNOLOGY
- ENERGY-EFFICIENT VENTILATION TECHNOLOGY
- ENERGY-EFFICIENT
AIR-CONDITIONING-REFRIGERATION - SMART SOLUTIONS
- INDUSTRY FOCUS
SPECIAL TOPIC
Trade Fair Review WeBuild 2024, Part 1
Permanent columns
- ENERGY-EFFICIENT HEATING TECHNOLOGY
- ENERGY-EFFICIENT VENTILATION TECHNOLOGY
- ENERGY-EFFICIENT
AIR-CONDITIONING-REFRIGERATION - SMART SOLUTIONS
- INDUSTRY FOCUS
SPECIAL TOPIC
Trade Fair Review WeBuild 2024, Part 2
Permanent columns
- ENERGY-EFFICIENT HEATING TECHNOLOGY
- ENERGY-EFFICIENT VENTILATION TECHNOLOGY
- ENERGY-EFFICIENT
AIR-CONDITIONING-REFRIGERATION - SMART SOLUTIONS
- INDUSTRY FOCUS
SPECIAL TOPIC
HVAC Special Fire Protection & Safety
Permanent columns
- ENERGY-EFFICIENT HEATING TECHNOLOGY
- ENERGY-EFFICIENT VENTILATION TECHNOLOGY
- ENERGY-EFFICIENT
AIR-CONDITIONING-REFRIGERATION - SMART SOLUTIONS
- INDUSTRY FOCUS
SPECIAL TOPIC
HVAC Special Water Technology
Permanent columns
- ENERGY-EFFICIENT HEATING TECHNOLOGY
- ENERGY-EFFICIENT VENTILATION TECHNOLOGY
- ENERGY-EFFICIENT
AIR-CONDITIONING-REFRIGERATION - SMART SOLUTIONS
- INDUSTRY FOCUS
Permanent columns
- ENERGY-EFFICIENT HEATING TECHNOLOGY
- ENERGY-EFFICIENT VENTILATION TECHNOLOGY
- ENERGY-EFFICIENT
AIR-CONDITIONING-REFRIGERATION - SMART SOLUTIONS
- INDUSTRY FOCUS
Permanent columns
- ENERGY-EFFICIENT HEATING TECHNOLOGY
- ENERGY-EFFICIENT VENTILATION TECHNOLOGY
- ENERGY-EFFICIENT
AIR-CONDITIONING-REFRIGERATION - SMART SOLUTIONS
- INDUSTRY FOCUS
Permanent columns
- ENERGY-EFFICIENT HEATING TECHNOLOGY
- ENERGY-EFFICIENT VENTILATION TECHNOLOGY
- ENERGY-EFFICIENT
AIR-CONDITIONING-REFRIGERATION - SMART SOLUTIONS
- INDUSTRY FOCUS
PRICES AND FORMATS
Format
210 x 297 mm
Logo placement on the cover
Type area
185 x 255 mm
Falling
210 x 297 mm*
Type area
137.5 x 200 mm
Falling
152.5 x 215 mm*
Type area
90 x 255 mm
Falling
105 x 297 mm*
Type area
185 x 125 mm
Falling
210 x 143 mm*
Type area
58 x 255 mm
Falling
73 x 297 mm*
Type area
185 x 81 mm
Falling
210 x 96 mm*
Type area
90 x 125 mm
Falling
105 x 143 mm*
Type area
185 x 60 mm
Falling
210 x 75 mm*
Type area
43 x 255 mm
Falling
58 x 297 mm*
Type area
90 x 60 mm
Type area
186 x 30 mm
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides. Surcharge € 265,-
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail: anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
Placement U2, U3, U4:
€ 6.390,-
Inserts per
1.000 piece
Bound inserts per
1.000 piece
For inserts of less than 10,000 copies, a one-off lump sum of
€ 500,- will be charged.
HVAC SPECIAL
HVAC Special Workzone
Everything about the multifaceted topic of the world of work
HVAC Special
Water technology
Everything concerning the water technology topic
HVAC Special
Fire protection
Everything about fire protection and safety aspects in a building
Energy-efficient heating technology
Projects and reports on innovations in pellet, wood gas, wood chip, gas and oil boilers, heat pumps, micro-CHP, radiators, panel heating/cooling systems, solar thermal, flue gas systems, fuel cells, water treatment, pipes, accessories
Energy-efficient ventilation technology
(Projects and reports on innovations in large ventilation systems, bathroom/WC/kitchen fans, domestic ventilation, fire protection technology, ducting, silencers, humidification systems, measuring technology, installation material ...)
Energy-efficient air-conditioning and refrigeration technology
Projects and reports on innovations in VRF systems, air conditioning systems, split air conditioners, refrigeration units, chillers, heat pumps, precision air conditioning technology, refrigerants, measurement technology, accessories ...
Smart solutions
Projects and reports on innovations in smart metering/grids, measurement/control technology, software, photovoltaics, fittings, pumps, water treatment technology, fire alarm systems, extinguishing systems, installation technology, tools, vehicle equipment, vehicle fleet ...
Sector focus
Laws/guidelines/standards, event reviews, dates, management, news from companies, soft skills for entrepreneurs ...
OUR
ONLINE OFFERS
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
ONLINE FOCUS
Give your content the stage it deserves!
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- Online Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- at least 1 picture in landscape format (16:9)
- Text for the creation of an article
Price on demand
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
Price on demand
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
Monthly online thematic focal points
These topics will be played out as an online focus on HLK.CO.AT in the following months.
ONLINE BANNER
Display advertising for more attention
IAB Billboard
Price: € 2,750 (monthly)
Format: 970 x 250 px
Playout on:
Home page, subpages, article pages
Wallpaper
Price: € 4.250,- (monthly)
Format: Leaderboard + Wide Skyscraper
Playout on:
Home page, subpages, article pages
IAB Wide Skyscraper
Price: € 2.250,- (monthly)
Format: 160 x 600 px
Playout on:
Home page, subpages, article pages
Sidebar
Price: € 2.250,- (monthly)
Format: Dynamic, sticky
Playout on:
Home page, sub-pages, article pages,
+ Mobile
IAB Leaderboard
Price: € 2.050,- (monthly)
Format: 970 x 90 px
Playout on:
Home page, subpages, article pages
Online advertorials
The ideal tool to increase your reach and visibility
Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.
Requirements:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
Price per week: € 1.650,-
Playout on:
Home + Mobile
HalfPage AD
Price: € 2.950,- (monthly)
Format: 300 x 600 px
Playout on:
Home, subpages + mobile
IAB Medium Rectangle
Price: € 2.050,- (monthly)
Format: 300 x 250 px
Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".
NEWSLETTER
Weekly Briefing
Frequency: 1 x per week
Topics: Daily news from the HVAC industry
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 690,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 690,-
Exclusive sponsoring
6 months: € 3.000,-
12 months: € 5.000,-
DIGITAL PRODUCTS
Digital solutions for your effective marketing
THEMATIC FOCUS - CONTENT HUB
Win the topic leadership!
Reach your target group precisely on our online channels and on all search engines.
We editorially create 6 content pieces* on a relevant topic of your choice, these are placed online for 12 months on one of our 12 magazine front pages (depending on the topic), all texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.
In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).
Newsletter integration: Each of the 6 articles is published 1x in the corresponding magazine newsletter, i.e. 6 additional touchpoints for image cultivation, topics lead generation.
Costs
BASIC PACKAGE
Home page placement
6 editorially written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage
Costs: 1 year = € 10,000
Shorter periods on request.
MONTHLY ONLINE FOCUS
We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.
Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
Costs
BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".
Costs: on request
*Also bookable together to be the sole advertiser for one month!
WEBINARE
From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.
Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.
You have an interesting topic, product or just want to gain new leads? We help you to get your idea off the ground, starting with the concept, through application to implementation.
We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.
Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.
Costs
BASIC PACKAGE
E-mail address
(verified by participation links)
- Personal details
- Company name
- professional data
Price on demand
WHITEPAPER
Place your whitepaper on www.hlk.co.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.
The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our HLK editorial team. This is how you boost lead generation and significantly increase conversion!
Costs
BASIC PACKAGE
E-mail address
(verified by sending the download link)
Cost: per lead = € 80,-
The following information can be requested for an additional charge:
- Personal details
- Company name
- Location of the company
- Details of the company
- professional data
- Telephone number
Whitepaper Add-On "Pro
Secure the undivided attention of readers who are already interested.
After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!
Price on demand
Your white paper will be available on www.hlk.co.at and on www.industriemedien.at/shop offered for download.
TV AND VIDEO PRODUCTS
The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
English (UK) 
Deutsch (Österreich)