FACTORY
THE VIEW IN THE TECHNOLOGY
Achieve topic leadership with our FACTORY communication channels!
FACTORY - Your gateway to topic leadership in the industry
Achieve topic leadership with FACTORY, your 360° communication platform for the manufacturing industry. As a unique Austrian platform, FACTORY connects all branches of industry under the motto "We bring the industry together". Our comprehensive reach extends across print, online, social media and live events. In challenging times, characterised by a shortage of skilled workers, supply problems and rising energy costs, innovation is the key to success.
FACTORY offers decision-makers exactly the solutions they are looking for. Benefit from our journalistic independence, our technical expertise and our reputation as a trusted source of information. As the leading technology magazine for the manufacturing industry in Austria, FACTORY provides executives with crucial technical information and offers a holistic view of technology, industries and trends. Utilise our reach and present your content via FACTORY - your platform for innovation and success in the manufacturing industry.
Peter Oslak (Editor-in-Chief)
Friedrich Scharinger (Media Consultant)
Friedrich Scharinger (Media Consultant)
About the magazine
EDITION: 12,100 units / 7 times a year
READER:INSIDE: 27,000 Decision-makers:inside/month
PUBLISHED SINCE: 2002
Note: PDF version will be updated shortly. Website prices apply.
READER DEMOGRAPHICS
Current figures around the magazine
15.000
Hits per month
(60% Desktop, 38% Mobile, 2% Tablet)
5.500
Followers on social media channels
6.000
Newsletter recipients
THEMATIC AREAS FACTORY
HEADS & CONCEPTS
MANUFACTURING & PRODUCTION
IT & AUTOMATION
WAREHOUSE & LOGISTICS
360° COMMUNICATION
In order to disseminate your content in analogue as well as digital form in a target group-specific way, we design and produce content according to the "360° communication method". Thus, an article - online as well as in the print magazine - is not only published as text, but also highlighted in the form of TV news, videos as well as podcast episodes.
On our magazine platform, your content can be found in multiple and multimedia formats. But that's not all! We also offer your content pieces in the form of posts, reels and stories on our social media channels.
Thinking about content holistically and distributing it via multimedia
1. print
Example: Abridged version of an interview with a CEO/GF in the magazine (video is recorded in parallel or extra).
2. online
Full version of the interview in the online article, plus link to the podcast on Multimedia Stage, where the full-length video is embedded.
3. TV News / Video
Video excerpt as a feature in the TV news or as a stand-alone video on the Multimedia Stage with intro/outro.
4. social media
The video is posted as a snippet (max. 60 sec.) on the magazine's social media channels (LinkedIn, Facebook). Depending on the target group, stories, reels or collab postings are also possible.
5. podcast
The audio track is edited as a podcast and provided with a professional jingle and recorded intro and published on the magazine platform.
6. events
Live is live and this is more true than ever. Meet experts, industry colleagues and future customers at our top-class congresses, conferences and round-table discussions. Target group specific and very close!
OUR
PRINT OFFERS
Feel free to talk to us about industrial, because we understand what moves the industry and what information is relevant for your development. This is how we ensure intensive reading experiences in the field of manufacturing industry.
- With us, you reach your target group with pinpoint accuracy.
- Our content is precisely aligned with the interests of the decision-makers.
- Specialist journalists guarantee the decisive added value for your entrepreneurial success.
Print topics 2026
01/2026
AS: 13.02. //
ET: 25.02.
HEAVY POINTS
Shop floor management
Warehouse automation
Logistics
Supply chains
Supply Chain
Sustainability
IN FOCUS:
Spare parts
After Sales
Trade fair:
LogiMAT
Events:
ETT spare parts conference (12.03.)
02/2026
AS: 27.03. //
ET: 08.04.
HEAVY POINTS
Digital production
Communication technologies
Connection technology
Cybersecurity
IN FOCUS:
Simulation & digital factory planning
Trade fairs:
Hanover Fair
Intertool
tube | wire Düsseldorf
03/2026
AS: 24.04. //
ET: 06.05.
HEAVY POINTS
Resources and quality assurance
Maintenance
Circular economy
Green Transformation
IN FOCUS:
Drive technology
Robotic solutions
Industrial software
Trade fair:
all about automation Wels
Events:
Maintenance days (16 - 18 June)
04/2026
AS: 21 AUGUST //
ET: 02.09.
HEAVY POINTS
Mechanical engineering
Hybrid manufacturing
Injection moulding
Welding
Tensioning
IN FOCUS:
Retrofit & machine networking
Ranking:
The largest mechanical engineering companies in
Austria
Trade fair:
AMB
Techcon Dornbirn
05/2026
AS: 25 SEPTEMBER //
ET: 07.10.
HEAVY POINTS
Plant engineering
Additive manufacturing
Drives
Machine and plant safety
Cloud manufacturing
Edge Computing
IN FOCUS:
Artificial intelligence & the future of work
Ranking:
The largest plant manufacturers in Austria
06/2026
AS: 30.10. //
ET: 11.11.
HEAVY POINTS
Automation
Robotics
Controls
Human-robot collaboration
HMI
Sensors
IN FOCUS:
The best automation projects in the DACH region & the most innovative new products
Trade fair:
SPS
07/2026
AS: 27.11. //
ET: 09.12.
HEAVY POINTS
FACTORY selects the most innovative industrial companies of the year and presents the most exciting projects and success stories from the entire DACH region.
IN FOCUS:
User reports from the fields of: Mechanical/plant engineering, process industry, electronics industry and metal processing
Ranking:
The TOP innovators of the year
MEASUREMENTS
| all about automation Friedrichshafen (10 - 11 March) |
| ETT - Spare parts conference (12.03.) |
| LogiMAT (24 - 26 March) |
Hanover Fair (20 - 24 April) |
| Intertool (21. - 24.04.) |
| all about automation Wels (20 - 21 May) |
| Maintenance days (16 - 18 June) |
MEASUREMENTS
| AMB (15. - 19.09.) |
| TECH.CON (23. - 24.09.) |
| Motek (06. - 08.10.) |
| Fakuma (12 - 16 October) |
| Euroblech (20 - 23 October) |
| Form Next (17 - 20 November) |
| SPS (24. - 26.11.) |
PRICES AND FORMATS
Current figures around the magazine
Cover story
Type area
216 x 286 mm
€ 6.900,-
FocusStory
Type area
185 x 260 mm
2 pages content +
Note on the cover
€ 5.850,-
1/1
Type area
185 x 253 mm
Falling
210 x 280 mm*
€ 5.250,-
Junior
Type area
125 x 185 mm
Falling
140 x 210 mm*
€ 4.150,-
1/2 high
Type area
90 x 253 mm
Falling
104 x 280 mm*
€ 3.390,-
1/2 across
Type area
185 x 125 mm
Falling
210 x 140 mm*
€ 3.390,-
1/3 high
Type area
60 x 253 mm
Falling
74 x 280 mm*
€ 2.490,-
1/3 2-column
Type area
121 x 125 mm
€ 2.490,-
1/3 across
Type area
185 x 80 mm
Falling
210 x 90 mm*
€ 2.490,-
1/4 high
Type area
90 x 125 mm
€ 1.990,-
1/4 across
Type area
185 x 60 mm
€ 1.990,-
1/8 page
Type area
90 x 60 mm or
60 x 90 mm
€ 1.390,-
User report
2 pages article
(approx. 6,500 characters)
Print publication
Editorial and graphic preparation
€ 5.590,-
All formats: Width x height
* Falling formats require an overfiller of 3 mm on all sides.
Processable file types: Adobe InDesign, Adobe Photoshop, printable PDFs.
E-mail:anzeigen@industriemedien.at
Prices excl. & 5% Advertising tax
Placement U2:
€ 5.700,-
Placement U3:
€ 5.300,-
Placement U4:
€ 5.900,-
Inserts per
1.000 piece
per 1,000 piece
up to 10 g € 396,-
up to 20 g € 412,50
up to 30 g € 451,-
up to 40 g € 473,-
Bound inserts per
1.000 piece
per 1,000 piece
up to 10 g € 460
up to 20 g € 563,50
up to 30 g € 667,-
up to 40 g € 759
For inserts of less than 3,000 copies, a one-off flat rate of € 500 will be charged in addition to the insert price.
offset.
Advertorials
1/1
approx. 3,000 characters + images
1/2
approx. 1,500 characters + images
1/3
approx. 1,000 characters + images
OUR
ONLINE OFFERS
Sometimes you can't reach your communication target with online display advertising alone. For such cases, we have a variety of digital solutions for your content marketing.
- Your content can unfold its full impact and fits your audience in a targeted way.
- We never think in just one direction, but have 360° solutions ready for you.
- Present your know-how and we will deliver interested decision-makers on our platforms.
ONLINE BANNER
Display advertising for more attention
1
IAB Billboard
Price: per week € 620,-
Format: 970 x 250 px
Playout on:
Home page, subpages, article pages
2
IAB Wide Skyscraper
Price: per week € 580,-
Format: 160 x 600 px
Playout on:
Home page, subpages, article pages
3
Sidebar
Price: per week € 620,-
Format: dynamic, sticky
Playout on:
Home page, sub-pages, article pages,
+ Mobile
4
IAB Leaderboard
Price: per week € 620,-
Format: 970 x 90 px
Playout on:
Home page, subpages, article pages
5
Online advertorials
The ideal tool to increase your reach and visibility
Home Page Advertorial
Your text is visible as an advertorial on the homepage and is linked to a sub-page or to your page, as desired.
Requirements:
- 1 picture in 16:9 ratio
- Title: approx. 50 characters
- Teaser text: 180 characters
- + URL or, if applicable, material for the creation of a sub-page.
Price per week: € 620
Price per month: € 1.600,-
Playout on:
Home + Mobile
6
HalfPage AD
Price: per week € 620,-
Format: 300 x 600 px
Playout on:
Home, subpages + mobile
7
IAB Medium Rectangle
Price: per week € 620,-
Format: 300 x 250 px
Playout on:
Home, subpages + mobile
Note: partially also on article pages under "Further interesting articles".
8
MONTHLY ONLINE FOCUS
Give your content the stage it deserves!
What benefit do you have?
- We are driving the digitalisation of content: every month, a topical thematic focus offers 360° information on what is currently moving the industry.
- Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
- Your advertisement will be featured in its own themed stage on our website. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
- Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
- CMS-Advertorial
Technical data:
- 200 displayed characters* (headline, heading + text)
- min. 1 picture in landscape format (16:9)
- Text for the creation of an article
€ 620,- per week
* The 200 characters refer to the text displayed on the homepage. This is identical to the first 200 characters of the advertorial text.
- Service Box
Technical data:
- 1 picture in landscape format (16:9)
- Title (max. 20 characters)
- Text (max. 140 characters)
- Button text (max. 15 characters)
- URL for Call-to-Action Button
€ 620,- per week
- Advertorial + Service Box
Can also be booked together to be the sole advertiser for a month!
Monthly online thematic focal points
These topics will be played out as an online focus on FACTORYNET.AT in the following months.
JANUARY
Drive technology
FEBRUARY
Industrial Metaverse
MARCH
Spare parts & after sales
APRIL
Additive manufacturing
MAY
Maintenance
JUNE
Green Manufacturing
JULY
Industrial software
AUGUST
New Work
SEPTEMBER
Mechanical engineering
OCTOBER
Plant engineering
NOVEMBER
Automation & Robotics
DECEMBER
Digitalisation & IIoT
SPECIAL | INDUSTRIAL IN-HOUSE EXHIBITIONS
GENERATE LEADS - WIN NEW CUSTOMERS!
What are "industrial in-house exhibitions"?
More and more industrial companies are deciding to invite their existing customers and potential new customers directly to their headquarters and present new products in this way. A concentrated form of marketing that will be very forward-looking.
What are the advantages of FACTORY for your in-house exhibition marketing?
With a high online readership and a competent editorial environment, Factory offers the right platform for your marketing and generates new customers/leads. Advertise your next in-house exhibition prominently on the FACTORY homepage to achieve direct conversions for your registration.
Your in-house exhibition packages at a glance
-
Trade fair ticker + LinkedIn: Price/month € 790,-
Your trade fair on stage. Picture, short description with 300 characters, website to which we may link
-
Trade fair ticker + LinkedIn + 1 x newsletter: Price/month € 990,-
We also include the trade fair once in the weekly newsletter
Advantage: Additional touchpoint for new customers
-
Trade fair ticker + LinkedIn + 1 x newsletter + advertorial: Price/month € 1.990,-
Tech. Advertorial data: 200 displayed characters (headline, headline + text), min. 1 image in landscape format (16:9), text for creating an article
NEWSLETTER
Your message directly into the mailbox of the target group
Main newsletter
Frequency: 1x per week on Wednesday
Reach: 3,300 subscribers
Opening rate: 32%
Thematic Newsletter
-
Digital transformation:
Frequency: 1x per month
Range: 1,600 subscribers
Opening rate: 32% -
Innovation:
Frequency: 1x per quarter
Range: 900 subscribers
Opening rate: 35%
Technical data
IAB Medium Rectangle:
300 x 250 px + target link
€ 680,-
Business Link:
Image in landscape format 4:3 (e.g. 800 x 600 px)
Title and teaser text (max. 300 characters) + target link
€ 680,-
DIGITAL PRODUCTS
Digital solutions for your effective marketing
THEMATIC FOCUS - CONTENT HUB
Win the topic leadership!
Reach your target group precisely on our online channels and on all search engines.
We editorially create 6 content pieces* on a relevant topic of your choice; these are placed online for 12 months on one of our 12 magazine home pages (depending on the topic). All texts are optimised for search engines and tagged with keywords so that your topic also receives additional high Google relevance through the power of our performance.
In addition, a service box with CTA complements this thematic focus. This service box leads directly to your website. Tip: Collect leads there with an appealing service (whitepaper, event, webinar, Q&A or similar).
Newsletter integration: Four of the six articles are published 1x in the corresponding magazine newsletter, thus 4 additional touchpoints for image cultivation, topic lead generation.
BASIC PACKAGE
Home page placement
6 editorially-written articles incl. SEO optimisation & teaser texts
1 service box with CTA on the homepage
Price on demand
MAIN TOPIC - ADVERTORIAL & SERVICEBOX
We are driving the digitalisation of content:
Every month, a topical thematic focus offers 360° information on what is currently moving the industry.
Reports, interviews, professional articles, commentaries, videos and product information offer everything that professionals need to know about it. A newsletter summarises the findings and brings them together to the readers.
Your advertisement will be featured in its own theme stage on our homepage. Thus, the visibility of your product or content is guaranteed and you appear in focal points that are important for you.
Your advertising is embedded in this SEO-optimised environment on the theme-exclusive online stage. This guarantees the visibility of your message in the appropriate thematic focus.
BASIC PACKAGE
Home page placement
Service box or advertorial with image, text & CTA*.
Details can be found under the menu item "Online focus".
Price on demand
*Also bookable together to be the sole advertiser for one month!
WEBINARE
From fancy webinars to professionally implemented press conferences, podcasts, studio talks and events individually tailored to your needs.
Webinars are an effective lead generation method that allows you, as a business, to attract quality leads who have already shown an interest in your products or services. With a well thought-out webinar strategy, you can expand your reach, demonstrate your expertise and build long-term relationships with potential customers.
You have an interesting topic, product or just want to gain new leads? We help you get your idea off the ground, starting with the concept, through application to implementation.
We can draw on our own 80-square-metre studio. Thanks to Green Screen, the studio can be individually designed and branded according to the customer's wishes.
Whether press conferences, studio talks, podcasts, company or product presentations - we guarantee the best picture, sound and audio quality.
BASIC PACKAGE
E-mail address
(verified by participation links)
- Personal details
- Company name
- professional data
Price on demand
WHITEPAPER
Place your whitepaper on www.factorynet.at and reach all those who are interested in your content.
Only pay for those leads that are valuable and of interest to you.
The Whitepaper Seal of Approval
Get an editorial seal of approval by having your whitepaper created or reviewed by our editorial team. This is how you boost lead generation and significantly increase conversion!
BASIC PACKAGE
E-mail address
(verified by sending the download link)
30 leads = € 2.700,-
The following information can be requested for an additional charge:
- Personal details
- Company name
- Location of the company
- Details of the company
- professional data
- Telephone number
Whitepaper Add-On "Pro
Secure the undivided attention of already interested
Readers.
After downloading your paper, a window branded according to your wishes opens with your high-quality content. Try it out!
Price on demand
Your white paper will be available on www.factorynet.at and
on www.industriemedien.at/shop offered for download.
VIDEO PRODUCTS
The rapid development in domestic and international industry brings many challenges for people and technology. We understand this challenge and want to visualise this change. Our video productions capture in a modern way the innovations that point the way to the future. From automated production to artificial intelligence - we help you present these complex developments in an understandable and gripping way.
We are dedicated to "visual storytelling" and offer customised solutions to communicate your message effectively. Our creative teams use innovative technologies to tell your story and bring your product into focus. Through holistic communication consultancy, together we turn industry change into an exciting audio-visual journey.
FACTORY Live!
Your appearance in the limelight - multimedia & high-reach!
With the exclusive special offer from FACTORY & INDUSTRIEMAGAZIN, you can present your trade fair appearance, company event or new product in the best possible light - in a high-quality mix of print, video and online.
Entry packagePresent yourself in the FACTORY social media channels and online with an exclusive video of your trade fair appearance, your latest product or an interview.
Professional packageBenefit from the additional reach of our weekly YouTube format with almost 40,000 followers and up to 500,000 views per video. This allows you to reach specialist decision-makers from automation, industrial IT and mechanical engineering.
- Top placement of your brand at the most important industry trade fairs
- Targeted addressing of your target group in industry, production and technology
- Strong reach: up to 500,000 views per video
Price: from € 500,-
PODCASTS
FactStories, the podcast on manufacturing and production, offers you the opportunity to present yourself as an expert in your field and to address potential customers in the truest sense of the word.
Professional podcasters conduct a pre-arrangement and the 30-40 minute interview with your experts.
You provide the content - we take care of the graphic preparation and publication on factorynet.at, including a LinkedIn post to promote it.
English (UK) 
Deutsch (Österreich)